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PUMA Select
Twitter: @PUMASouthAfrica
Facebook: PUMASouthAfrica

Some comments on the video so far, leave yours below!

All the Apple fanboys say, Apple is for rich people and I own an Android and iPad, am I middle class? – 21×8

APPLE is overrated, overpriced, over-complicated; you could get an ASUS ultrabook with way better specs at half the price. I don’t know who you’re fooling, Apple, but I am HELL not buying anything you sell. – Howard Sterling

real hipsters just install kalyway on their pc – gina beats

Watch:

The iconic adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations – it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement… The Superstar Vintage Deluxe.

Even though the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s Mark Gonzales signed with adidas Skateboarding, a move that would legitimize the relationship between skate culture and adidas forever. In 2004, adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather – right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case, adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items that initiated the inspiration for the following decade of sneaker culture.

Even though adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has altered the core meaning of what encompasses being a true superstar. Today, people regard ‘Stardom’ as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have.

Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist, speaks with conviction: ‘Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it’s 1969 or 2015, there is no short cut to being a Superstar.’

So, what does it mean to be a ‘Superstar’?

‘It’s not about trying to be the next big thing.’ – David Beckham

[Nor is it] ‘about having your name on a flag or a jersey’ – Damian Lillard

adidas Originals | #OriginalSuperstar

In the short film (featured above) from adidas Originals and directed by Karim Huu Do, the star-studded cast decree that they are not superstars – flipping the longstanding idea of ‘Superstardom’ on its head. And that’s exactly what the launch of adidas Originals Superstar is all about. Challenging the old notion of ‘Superstar’ and reclaiming the meaning of this word. When David Beckham began his career, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Fame was just a by-product of their originality, hard work and dedication.

For the adidas Originals Superstar Launch 2015, the message is clear: being a true Superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be.

Be an #originalsuperstar

 
Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join the conversation by using #adidasOriginals and #originalsuperstar.

Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza
 

Give us your comments, here are some from the YouTube video…

TheUnchainedMind

Now this is how you fucking advertise.

John Christian Fjellestad

First I thought this advert was lame, but than I understood! 

Stéphane Lambert

This is pure POETRY. I can’t help thinking about it each time M. W blows (my mind -;)

iquidiag3 months ago

putting wind to work

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Celebrities Strip Down for Fishlove

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House of Hackney X PUMA

In keeping with all things British – fashion house, House of Hackney transposes their luxe design to create a special edition PUMA line. We mirror this in Cape Town’s cityscape and feature the House of Hackney: SELECT Magazine Q&A.

In partnership with PUMA

Romeo shows off his dance moves in the ‘From London with Love’ video and stars alongside models Hannah Dodd and Anders Hayward. Donned – of course – in traditional Burberry attire: the signature scarf and trench coat!

Don’t be fooled – this is nothing new for Romeo! He made his modelling debut when he was just 10 years old in the Spring/Summer 2013 Burberry adverts. Christopher Bailey, Burberry’s chief creative officer, says:

It continues to be an utter joy working with Romeo – he has charm, style and energy. I’m delighted that he’s the lead role in our festive campaign.

What do you think: cute, or over the top? Comment below…

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