2 MILLION VIEWS IN A DAY! Maroon 5 Crashing Weddings for new video #Sugar

‘We’re going to drive across L.A. and hit every wedding we possibly can,’ said Adam Levine about the concept for Maroon 5’s new video Sugar. The crashing (some staged, yes) was done in mid-Dec 2014 and now the video is online – and its gone viral, as planned! Here’s to crashing weddings, cruising Hollywood and...

We Hope You Bought it! Thumbs up Cassper Nyovest.

Cassper Nyovest, South African recording artist and producer, released the official music video for ‘I Hope You Bought it’ from his debut album Tsholofelo in December 2014. It has, so far, received 77,008 views on Youtube and 1,238 thumbs up! The video shows the process of airbrushing the Tsholofelo album cover, to show that: Although...

Taylor Swift is “obsessed” with Nashville musicians’ mash-up!

All it takes is a little Taylor Swift magic to make a music video go viral! Nashville-based musicians Louisa Wendorff and Devin Dawson’s music video has so far received 8,874,221 views on Youtube with Taylor’s help by tweeting her 50 million followers. The tweet, saying that she is “obsessed”, was in response to the Nashville...

Ouch!!!! Smashing Pumpkins and NINJA…

Smashing Pumpkins and Die Antwoord’s Ninja cover David Bowie’s ‘Fame’. Ummm… Just no.

Q&A | Blitz The Ambassador: The Voice of Afrohop

Hip-hop artist Blitz ‘The Ambassador’s’ musical journey led him under the shadow of Lady Liberty to New York a decade ago. He was imbued with the sounds of afrobeat and the highlife music indigenous to his native Ghana, and inspired by the brazen voices of ’90s afrocentric rap. Since then he has garnered respect with...

Watch! Music in its most Concrete Form

‘Music is liquid architecture; Architecture is frozen music.’ ― Johann Wolfgang von Goethe. Watch how Space and Sound dance together in this short film by Itri Hacker. All The Experiments in the Video Are Real.

You’ve been Hacked

Forget dressing up – we got dialled up for a Skype video interview with Tim Fite, the Brooklyn-based artist-musician and the guy behind the project ‘iBeenHACKED’. Click Play and come meet Tim. one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.

Worth the Struggle for Syrian Rock Band

‘Music is our universal language, Arabic is our first.’ Headlining the music section this issue is our interview with alternative band Tanjaret Daghet. one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.


Volumes up please for #HelloMusic – our magazine regular where we introduce you to a stellar selection of sounds from around the world! There are a few theme-related ones this issue, so let us know what you think! one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.

Die Antwoord’s #uglyboy features: Cara Delevingne, Marilyn Manson, Flea & Dita Von Teese

Die Antwoord have done it again! Their new music video for Ugly Boy features some serious names: Cara Delevingne, Marilyn Manson, Flea, Dita Von Teese, Jack Black, and Aphex. That is all… Nothing left to say!

Doubling the Bass: Watch Avi Kaplan’s Cover of Meghan Trainor’s ‘All About That Bass’

Avi Kaplan — joined by singers Mario Jose and Naomi Samilton — shows why he’s the bass singer for a cappella group Pentatonix in his cover of Meghan Trainor’s hit single, ‘All About that Bass’. Warning: The stack of hamburgers and piles of chips you’ll see in the video could have your tummy making some...

KOONS’ ART + GAGA’S POP incl. video

Exploring themes of transcendence and trans-genre ambitions through ARTPOP. one small seed magazine / Issue 27 / Digital 02: “Big Brands and Famous Artists”, in partnership with PUMA.

Miami Horror Sets Free their “Wild Motion”

Get ready to watch energetic geometric figures grooving to happy beats in Miami Horror’s brand new music video – Wild Motion (Set it Free), directed by Sebastian Borckenhagen. South African illustrator and writer – Borckenhagen, was approached by the Australian indie-tronica band, to skillfully create the animation. The aesthetic stays true to Borckenhagen’s ‘afro-tribal’ style...