Finally 2010 has drawn around and the country is already abuzz with soccer fever. The Soccer World Cup will draw a plethora of fans, sponsors, merchandise and knock-off products to our shores in the upcoming weeks. This set us thinking about all things fake, and all things original. We debated issues like: Could you be the first to do something, and yet be entirely unoriginal? Or the last to do it but the most original? The topic was so abundant that we decided to explore it as the focus for issue 18 of one small seed. And so, ‘The Original Fake’ issue was born.

Beyond the realms of authentic vs. knockoffs, the term ‘fake’ encompasses a much broader range of subject matter. Many people nowadays think everything has been done before and all that’s left are copies, fakes or derivatives. Issue 18, The Original Fake Issue, follows the success of issue 17’s innovative inside section by creating another magazine inside a magazine to fully exemplify our current theme. Our content revolves around things that are original or fake, originally fake, original and fake, and so on. In our inside section — our ‘fake one small seed magazine’ — every article has been treated to an original design to fit its content, making each feature an exquisite original fake in its own right.

Our cover photograph this edition was shot by Sean Metelerkamp, Cape Town’s hottest new visual mastermind. The magazine also includes an insightful feature on the man himself and his creative process, accompanied by a spread of Sean’s original photographic gems. Other highlights in these glossy pages include new artwork by international pop culture royalty Pierre et Gilles, a peek inside the fashion powerhouse A Bathing Ape, an exploration of the architectural innovation of FAT Architects, a look at the hot new Joburg reality TV show Cream Cartel, and at the design company behind MK Bruce Lee, The President.

On the music side we delve into the great industry debate behind music piracy, we corner gangsta rapper Jack Parow, and we discover the history behind independent record label African Dope Records, before sitting down with punk rocker frontman of Half Price, and UK glam rock act Sigue Sigue Sputnik.

Another feature not to be missed is the showcase of our winners of the one small seed Network Awards 2009, all of whom have been given several pages to showcase their phenomenal creative work.
For the rest, you’ll have to find out for yourself. Subscribe now (student discounts still available as well as a special offer exclusive through Learning Curve) or purchase your copy in stores nationwide in March 2009.

 

ISSUE 17 ONLINE NOW Click the magazine on the right to view the complete edition of one small seed issue 17, our most recent back issue. Send it to a friend or upload it onto your Facebook or Myspace page. You can also click below to see all the online back issues available.