No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Project Aiko: Rise of the Machines

Project Aiko: Rise of the Machines

In issue 19 of one small seed, our feature fashion spread ‘Project Aiko: Rise of the Machines’ shows an exquisite collection by renowned local haute-couture fashion designer Hendrik Vermeulen, adorned by breathtakingly beautiful… female robots. With one small seed editor-in-chief Giuseppe Russo as art director, and photographer Stephen Greeff working his magic behind the lens,...
Issue 20 Online

Issue 20 Online

  ISSUE 20 FEATURES: THE CELEBRATE ISSUE: SPECIAL THEMED FEATURES SA ELECTRO MUSIC FT. HAEZER, NISKERONE, BISCOPE, DJ SASSQUATCH & JAM JARR MIXED-MEDIA ARTIST CAMERON PLATTER DURBAN INTERNATIONAL FILM FEST FEATURE PALACE OF BONE WRITER-DIRECTOR CLAIRE ANGELIQUE FOLK SINGER SYD KITCHEN IN FOOL IN A BUBBLE VISA/VIE LEAD ACTRESS MÉLODIE ABAD CELEBRITY DRESS-OFF: CAPTAIN STU...
Issue 19 Online

Issue 19 Online

ISSUE 19 FEATURES: CITIES ALIVE: WHY CAPE TOWN, JOHANNESBURG AND DURBAN HAVE HEART JO’BURG ARTIST KUDZI CHIURAI ANTON KANNEMEYER ON THE DARK CONTINENT PUMA & KEHINDE WILEY — LEGENDS OF UNITY NIKE AFTER 10 — WRITE THE FUTURE CAPE TOWN DESIGN AGENCY: AM I COLLECTIVE SELECTED CREATIVES 01: WINNERS SHOWCASE CITY SLICKERS POSTER SHOW DURBAN...
Issue 18 Online

Issue 18 Online

ISSUE 18 FEATURES: ARCHITECTURE: FAT — FASHION ARCHITECTURE TASTE AUSTRALIAN DIGITAL ARTIST: BRIAN WALKER FRENCH ARTIST DUO: PIERRE ET GILLES AFRICAN LIFESTYLE: PIMP FACTOR —MATATUS OF NAIROBI BEYOND ORIGINAL DESIGN FASHION FEATURE: CONCRETE COUTURE ONE SMALL SEED NETWORK AWARDS 2009 INTERNATIONAL CLOTHING BRAND: A BATHING APE CLASSIC STREETWEAR: FAUX FABRIC(N)ATION SA DESIGN AGENCY: THE PRESIDENT...
Issue 17 Online

Issue 17 Online

ISSUE 17 FEATURES: LOCAL DESIGN: SA’S CONSCIOUS DESIGNERS WILD PERSONALITY: IGGY POP MUSIC: OFF THEIR ROCKERS WILDLIFE: THE TRUTH ABOUT CATS & DOGS INTERNATIONAL ARTIST: MARK WHALEN (KILL PIXIE) COMIC STRIP: GAZELLE – THE GOLDEN RULE LIFESTYLE: EXTREME BEHAVIOUR FASHION: DISCOTHEQUE COUTURE – WILD YOUNG THINGS SA ART SCENE: UNTAMED ARTISTS TATTOO SHOOT: SOUTHERN INK...
Issue 16 Online

Issue 16 Online

> ISSUE 16 FEATURES: LOCAL DESIGN: SA’S CONSCIOUS DESIGNERS MUSIC: MASHUP – THE REMIX DEBATE GLOBAL MUSIC EVENT: RED BULL MUSIC ACADEMY LOS ANGELES ARTIST: CLEON PETERSON LOCALLY INSPIRED: THE STORY OF ONE SMALL SEED FETISH FASHION: DARING THE SHOOT NU DENIM SHOOT: HANDS-ON POP EXPLODING THE I: ARYAN KAGANOF & NIKHIL SINGH JAPANESE GRAPHIC...
Issue 15 Online

Issue 15 Online

ISSUE 15 FEATURES: LIFESTYLE: ORIGINS OF AN ICON ART: TRETCHIKOFF – SA POP ART PIONEER MUSIC & HERITAGE: LUCKY DUBE ELECTRO-POP SUPERGROUP: DEPECHE MODE TRENDSPOTTER: DION CHANG SA MUSIC ICON: BARNEY SIMON FASHION: ROCK CHIC FASHION: LOCALISED THE ART OF POPAGANDA: RON ENGLISH SA ARTIST: ASHA ZERO LEVI’S PHOTOGRAPHER: ROMI STERN AUSSIE ALT. ROCK: POWDERFINGER...
Issue 14 Online

Issue 14 Online

ISSUE 14 FEATURES: MUSIC & LIFESTYLE: PRETORIA MUSIC SCENE PHOTOGRAPHER: PIETER HUGO’S NOLLYWOOD ARCHITECTURE: THE ECOMO HOME – LIVE / SLEEP / PLAY INTERIOR DESIGN: NEWSPACE THEATRE STREETWEAR: ORIGINALS BY ORIGINALS STREETWEAR: MEAN STREETS BY NEIL ROBERTS AFROCENTRIC COUTURE: AFRICAN WARRIOR T-SHIRTS, LINGERIE & SNEAKERS: JUST FOR KICKS GALLERY OWNERS: WHATIFTHEWORLD ARTIST: CHRISTOPHER SLACK PHOTOGRAPHER:...
Issue 13 Online

Issue 13 Online

one small seed Issue 13 – Part 1 one small seed Issue 13 – Part 2 ISSUE 13 FEATURES: URBAN LIFESTYLE: GRAFFITI EATERS ARCHITECTURE: MAD SUPERSTAR FILM & MUSIC: FLY ON THE WALL LIFESTYLE: WORLDWIDE CYCLE CULTURE MUSICIAN PROFILE: BEN SHARPA ART & DESIGN: BISON PHOTOGRAPHER: SHAWN MORTENSEN ARTIST: TIM BISKUP MENSWEAR: THE FIELDS ARE...
Issue 12 Online

Issue 12 Online

one smalls seed Issue 12 – Part 1 one small seed Issue 12 – Part 2 ISSUE 12 FEATURES: PHOTOGRAPHER: LYLE OWERKO – THE SAMBURU WORLDWIDE MUSIC FESTIVALS – THE FEST OF THE FEST PEOPLE: SOUTH AFRICAN COMEDIANS ARCHITECTURE: A LANDMARK IN INNER-CITY LIVING DESIGN: TINKER HATFIELD & THE NIKE AIRMAX 90 STORY ART: BIGWOOD...
Issue 11 Online

Issue 11 Online

one small seed Issue 11 – Part 1 one small seed Issue 11 – Part 2 ISSUE 11 FEATURES: PHOTOGRAPHER: WARREN VAN RENSBURG PHOTOGRAPHER: GERHARD UYS PHOTOGRAPER: DYLAN CULHANE INTERNATIONAL: 24 HOURS IN LUANDA PEOPLE: REVOLUTIONARY FERNANDO ALVIM FASHION: SHUNNOZ & TEKASALA ARTIST: LINO DA MIAO FASHION: MURDER AT THE MILKBAR BY BRETT RUBIN FASHION:...
Issue 10 Online

Issue 10 Online

one small seed Issue 10 – Part 1 one small seed Issue 10 – Part 2 ISSUE 10 FEATURES: PHOTOGRAPHER: FARRAN BAG PHOTOGRAPHER: IAN ENGELBRECHT FASHION: EXTRA MURAL ACTIVITIES FASHION: TRAIN SPOTTING BY LUKE FOREMAN FASHION: CONCEPT STORES ARCHITECTURE: ROBERT SILKE ON NORBERT ROZENDAL ARCHITECTURE: KARMA LOUNGE ARCHITECTURE: MADAME ZINGARA ARCHITECTURE: THE ASSEMBLY INTERNATIONAL: LONDON...
Issue 09 Online

Issue 09 Online

one small seed Issue 09 – Part 1 one small seed Issue 09 – Part 2 ISSUE 09 FEATURES: PHOTOGRAPHER: LAWRENCE ELLIS PHOTOGRAPHY: NATASJA FOURIE FASHION: PATTERN DRAPING – ALEXANDER KOUTNY FASHION: ALIEN PROPAGANDA ARCHITECTURE: OPEN HOUSE OPEN MIND ARCHITECTURE: WERDMULLER INTERNATIONAL: NEW YORK – THE IMPENETRABLE CITY PHOTOGRAPHER: JAMEL SHABAZZ ILLUSTRATOR: JONATHAN WEINER MUSIC:...
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