one small seed ¦ profile

one small seed is the ultimate reference to South African pop culture. It is a stylish publication aimed at urban men and women between 23 – 39 years; it is however largely designed to appeal to a certain mindset, rather than a specific demographic. This intention already sets it apart from the multitude of magazines on the shelf today.

one small seed saw the opportunity to create something fresh, unique and enduring, a gap in the market that had not been catered for, to create a publication which captivated its readers, something which could be kept and paged through time and again, a publication which could be appreciated for its exceptional design and substantial content simultaneously.

one small seed fulfills the reader who desires a well-rounded publication – by providing a magazine that is intelligent and lighthearted, stylish but accessible, unconventional yet thoroughly reputable. We satisfy their need to be equally entertained, informed and enlightened with our content, as well as visually stimulated by our captivating imagery and coherent design. The magazine ventures beyond the average to bring forth new features that are completely dynamic and refreshing, providing a South African publication which is ultimately unique and unsurpassed.

founder and editor-in-chief
giuseppe russo

the team
matt edwards , amelia burger, gia pra-levis

editorial contributors (issue11)
dylan culhane, jenna mervis, zane henry, jon monsoon, adrian day, mary corrigall, paul white, riana wiechers, neil coppen, robert silke, rebecca kahn, jess henson, ilze hugo, liam lynch

photographers (issue11)
liam lynch, jurie potgieter, warren van rensburg, gerhard uys, brett rubin, dylan culhane, richard keppel, adi, luke foreman, verster cohen, anne-sophie leens, marcus maschwitz, ian engelbrecht, sean metelerkamp

Dynamic format
Collected and displayed
Reference to SA popular culture
High standard of production
Editorial and Visual in equal measure
Cultivated content
Visually captivating
Affordable & Accessible
Realistic Aspirations
Our suave style
Broad Appeal
Celebration of individuality
Quality-driven
Proudly South African

one small seed’s content is shamelessly skewed towards South Africa, providing an illuminating insight into its popular culture and bearing witness to the enormous amount of talent the country has to offer. The editorial mix covers a broad range of topics from fashion, design, art and architecture to music, film, lifestyle and photography.

one small seed draws unique parallels with international counterparts, by pinpointing one international cultural hub, and similarly showcasing its fashion, architecture, music and design, thereby continually informing readers of new trends and origins of styles. The magazine chooses to present its contents in a sophisticated yet accessible manner, appealing to a broad spectrum of readers.

The aesthetics of the magazine are as important as the substance of its content. one small seed caters for the overwhelming desire to be both visually and intellectually stimulated, by ensuring each and every page is aesthetically pleasing. one small seed maintains its high standard through its meticulous selection of the finest photography and illustration, the seamless quality of production and the fluidity of its design.

Target market: LSM 7 – 10,
23-39+ years, matric &/ post matric
Print Order: 8,000
Frequency: Quarterly
Cover Price: R37.50
Format: 168 x 240 mm
Quality: Cover - full colour, 300gm², matt printlac varnish; Inside - full colour, 130gm², matt printlac varnish
Distribution: Nationwide
ABC certified

© Copyright 2005-2007 one small seed. All rights reserved.