The lineup’s confirmed, the auctions have started, and now Ben Sherman’s needs your support to help raise vital funds for our charitable partners Trekstock and Lifebeat! With plectrums from the likes of Coldplay, Band of Horses and The Kooks currently up for grabs, there is surely something for every music lover and certainly plenty to talk about! The plectrums are signed and majestically framed.

The piece de resistance, a unique Gibson SG customised by the legendary Philippe Dubreullie, will be up for auction starting the 9^th of June. The SG is one of the world’s most iconic guitars, gracing the stage in the arms of Keith Richards and Paul Weller, amongst many others, this truly exceptional piece has been beautifully transformed into a stunning and fully playable work of art.

With eBay as the auction platform and over 40 stores across the world promoting the campaign, VIP is very much global news. Having launched with events in London, Berlin and New York with headliners Mos Def, The Riffles and Talib Kweli, queues were around the block and the response from both public and industry has been phenomenal.

Over the coming weeks, plectrums from artists such as Noah and the Whale, We Are Scientists, Maximo Park, Revolverheld, Ronnie Wood, Panic! At the Disco, Weezer and Frankie and the Heartstrings all go up on auction, so don’t miss out on this amazing opportunity to own a piece of musical history! To add to the anticipation, Ben Sherman has a couple of mystery Very Important Plectrums from two incredible artists to be revealed!

Though Lots 1 and 2 of the Ben Sherman’s Very Important Plectrum Action have already finished, Lot 3 begins tomorrow and includes the Gibson SG guitar as well as the mystery plectrums. To view all the plectrums and formore information on all things VIP, the supporting artists and beneficiaries please visit www.benshermanvip.com.