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The Coca-Cola Social Media Guard | Bright Idea

one small seed — Tue, 25 Feb 2014 07:52:00 +0000

In the last few years, social media has dominated our daily lives, and quite literally changed the way we ‘share’ moments with each other. While technology brings an undeniable value to our world, check out this clever commentary created by Coco-Cola:

And you watched this on your phone, didn’t you?

Image: viralblog.com

Image: viraland.it

#FYI: Caffeine toothbrushes and other cool shit…

one small seed — Mon, 03 Jun 2013 10:33:01 +0000

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for weekly material…

Cassette Tape Lamps

Image: ooomydesign.bigcartel.com

Cassette Is Not Dead is a Spanish design project dedicated to reviving cassette tapes through interior design. The project aims to curb the destruction of cassettes by refurbishing them as lamps that can be used in homes, making the tapes usable in an age where they are being replaced by more advanced music equipment. Cassette Is Not Dead explains that cassettes are a symbol of a generation and each day more and more cassettes are disappearing, leaving behind a cultural vacuum. Their funky lamps are an innovative way to save cassettes, and keep their cultural memory alive. The lamps are created in a box structure where cassettes are tied together to hold the frame in place. The system works through a trade initiative where people send old cassettes to the design team, and are then given gifts like wallets or lamps in return.

Coca-Cola Split Can

Image: mashable.com

Image: adweek.com

Throughout their time as industry giants, Coca Cola has always promoted the idea of sharing in their brand campaigns. Joining forces with Ogilvy, the famed beverage company has created a new way to enjoy a sip of Coke. The split can is a can that is connected by two parts, allowing Coca Cola lovers to twist off one half so that they are left with a can in one hand and a can-like cup in the other. It’s always easy to share a bottle of Coke with friends, and Coca Cola has taken this concept one step further by making cans a convenient way to share. The cans have swept through the streets of Singapore, but were not sold via vending machines or shops. Instead a ‘happiness truck’ handed the drinks out to passersby.

Water Bottle Humidifier

Image: aggift.com

Image: gizmodo.com

No matter where you are staying hydrated is an important way to keep healthy and look fresh. While most humidifiers are too bulky and inconvenient to carry around, South Korean design outfit Amazing Grace has created a portable humidifier that can be attached to any water bottle. Dubbed the Amazing Humidifier, the little device adjusts to fit on the mouthpiece of the water bottle. The system is powered by a laptop or phone charger using a USB-to-mini-USB cable, allowing the humidifier to suck water through its detachable filter, dispensing vapor at a rate of 30 ml per hour. In order to get a good night’s rest, a 500ml bottle of water will provide all the hydration you need. The nippy humidifier automatically turns off after eight hours so the machine won’t be overworked.

Colgate Caffeine Toothbrushes

Image: news.msn.com

Image: google.com

Colgate-Palmolive is attempting to make brushing a more enjoyable experience by creating a toothbrush that releases a chemical in the mouth when it’s being used. The company has filed a patent application that outlines the design of the toothbrush which has a patch on the back of the head storing toothpaste that is infused with flavourant chemicals. The new toothbrush will push Colgate-Palmolive to the front of the hygiene industry, while providing consumers with a sensory experience that excites an otherwise mundane activity. The patent has yet to be accepted, but Colgate has already begun exploring the flavours of mint, caffeine, and fruits as possible taste infusers for the toothbrushes.

Adidas Smart Soccer Ball

Image: popsop.ru

Image: facebook.com

Adidas has debuted the Smart Ball — a soccer ball that tracks a player’s movement and posts feedback via a mobile app. The ball allows players to improve their technique by providing important information about speed, rotation and distance. After three years in the making, the innovative sports company has designed a product that uses integrated sensors to keep players updated on the skills. The mobile app provides immediate analysis, direct feedback, a series of challenges and a record book to motivate technique refinement and an all-round better developed skillset. The automated system acts as a virtual coach, allowing avid soccer fans to produce their best in their own time rather than relying on expensive trainers with busy schedules. If all goes according to plan, the ball will be released in 2014.

Leather and Wood Lollipop Case

Image: sweetd-life.com

Image: complex.com

Most people love candy and Japanese design studio LIFE has found a way to give your sweet-tooth a fashionable outfit. The designers have created a wearable lollipop case made from African mahogany that is tailored to Chupa Chups. Leather straps are attached to the spherical covers enabling them to perch on your belt. These cases will protect your sweets from roaming hands and keep you looking fresh.

Game Theory

Game Theory from Ithaca Audio on Vimeo.

Image: vimeo.com

Game Theory is well-known as a system of strategic decision-making, but Ithaca Audio has twisted this concept to create an audio visual mashup of famous songs, games, and movie clips. The piece was performed live using re-wired video game controllers. Ithaca Audio created Game Theory as a tribute to 35 years of video game music (Space Invaders, released in 1978, was the first game to feature a continuous soundtrack). The creatives took a walk back through time and delved into the video game music of the past and present to mashup this dizzying sound-movie display. They also incorporated some of their favourite current tunes to add some zest to the clip.

Images: ooomydesign.bigcartel.com, vimeo.com, sweetd-life.com, complex.com , facebook.com, popsop.ru, google.com, news.msn.com, gizmodo.com, aggift.com , mashable.com, adweek.com, ooomydesign.bigcartel.com

#FYI: Canvas Furniture and other cool shit…

one small seed — Mon, 29 Apr 2013 11:53:52 +0000

Coca-Cola ® Remix Bottle

Image: dailybri.com

Image: mumbrella.asia.com

Advertising extraordinaire OgilvyAction has teamed up with Coca-Cola and Japanese DJ-inventor Jun Fujiwara on a social music project to bring Coca-Cola’s ‘Open Happiness’ message to life. The campaign revolves around capturing everyday sounds from a particular time and place, and mixing them into a creative track that can be shared with people to spread happiness. The recordings are available as ringtones and music videos on Youtube.

The project began in Tokyo and locals have been thrilled at the mixes that have been taped from their ordinary sounds. The Coca-Cola ® Remix Bottle campaign is a clever way to position Coca-Cola as a social brand for everyone.

Obake Elastic Touchscreen

Obake: interactions with a 2.5D elastic display from Dhairya Dand on Vimeo.

Image: news.discovery.com

Image: facebook.com

Creatives at MIT’s Media Lab have invented an interactive screen that can be stretched, poked, and pinched. Designed by Dhairya Dand and Rob Hemsley, the display is built from flexible rubber sheets that rest on a set of actuators (a motor variation that can move and control mechanisms and systems). Laid over all of this tech is a camera that projects images onto the display sheet, measures how far the screen is stretched and how deep it is poked.

Dand and Hemsley have named their attention-grabbing design Obake, and have explained the display aims to create a truly 3D experience. The 3D movie-goers see in cinema theatres is an optical illusion, whereas Obake is a tangible display that allows users to have an actual sensory experience through touch and interaction. If the project is available for sale, then maybe the next time you see something annoying on your screen you can poke it, or better yet – pinch it.

Volkswagen iBeetle

Image: digtaltrends.com

Apple fans have excitedly whispered about an iCar for a while now, and although Beetles are an unlikely choice, Apple has collaborated with the German car-makers to produce a motor vehicle that is fully compatible with the iPhone. The car includes an iPhone docking port that syncs wirelessly with its dashboard unlock various features via the iBeetle app. This means that when the iPhone is connected to the car Facebook and SMS messages can be read aloud, and iTunes can be synced to blast some of your favourite tunes. Spotify users will be pleased to know that the app also allows drivers to switch channels between Spotify and iTunes.

Volkswagen and Apple will release the iBeetle Coupe and the iBeetle Convertible. Both cars are designed with Apple’s modern tones and simplistic motif. The exterior and interior are shaded in greys, silvers, and charcoals, but the leather sport seats of the car add a neat flair with tailored cream seams. The iBeetle will be ready to zoom through streets in 2014.

Canvas Furniture

Image: thisiscolossal.com

Canvas furniture is the perfect option for people who struggle to fit furniture into their cramped quarters. Designed by spatial designer Naoki Ono, co-founder of Tokyo-based YOY design studio, Canvas is a collection of two-dimensional furniture that is made from wood, aluminum and stretched elastic canvas that can be hung flat on a wall. Launched at Milan Design Week 2013, each canvas is printed with an image of the furniture it represents so you can add some décor to any bland walls. When you’re in need of an extra chair just take it down from its perch, prop it against the wall and you’ll have a new chair. The chairs won’t last for long periods of time, but if you’re in need of a temporary solution to a spatial dilemma, these clever pieces can give some help.

Animals Carved from Crayons and Other Miniature Pencil Works by Diem Chau

Image: thisiscolossal.com

Artists use various tools and media to create their works, but Diem Chau has re-created her tools into works of art. The Seattle-based artist carves detailed portraits of animals and people from crayon and graphite pencil leads in spectacularly miniature works. Chau is Vietnamese by origin but her family arrived in America s refugees escaping from Vietnam in 1986. She has since exhibited her work in Miami, LA, New York, Seattle and Chicago. You can see more of her tiny works on her blog.

Bloom Bookshelf

Image: dezeen.com

Image: psfk.com

Yael Mer and Shay Alkalay – co-founders of UK-based design brand Raw Edges – have created a bookshelf inspired by a weaving loom called Bloom. The simple design is crafted from a wooden border that frames a series of red threads. Each thread is clipped with a black stopper that can be moved up and down to position books at different heights. The bookcase was commissioned by the British Council and debuted at Milan Design Week 2013. The unique interior piece draws attraction to both the inventiveness of the structure as well as the books it showcases. With electronics gaining interest and pace, it’s easy for books to be lost in the fray, but this bookshelf helps to put book back into the spotlight.

Hublot x Ferrari Watch

Image: highsnobiety.com

Hublot has paid homage to Ferrari’s new supercar ‘LaFerrari’ with a watch dedicated to one of the champions of the motor industry. The MP-05 ‘LaFerrari’ was unveiled at Baselworld and the futuristic design is a definite nod to Ferrari with the watch being modeled to replicate a Ferrari engine. The wrist-piece is not just a cool accessory, it is also a historical record setter with its 50-day power reserve. The interface might seem complicated to look at in terms of practically tell the time, but there’s no doubt that the conceptual design will turn heads.

Underground Rail Public Park

Image: telegraph.co.uk

Derelict revival projects are the new rage with designers increasingly attempting to renew forgotten corners of cities and transform them into social spaces. Pop Down park is an attempt to re-create London’s abandoned network of tunnels into a public green space. People can access the park via street level entries and exists to the underground rail. A mushroom garden will also be planted along the tunnel pathways with sunlight being filtered through sculptural glass-fiber mushrooms located at street level. The mushrooms will create an agricultural space for the green concept and will also be used as food in pop-up restaurants and cafes called ‘Funghi’ that will appear at the entrance of the installation.

McDonalds French Fries Holder

Image: ufunk.com

The modern world is a busy rush where almost everything we do is on the go. Finding time to eat in between hurrying to get to places often leads people to munch their food while driving. Eating while driving can be a messy experience and showing up to a meeting or party with grease on your clothing is not the best start to your planned event. Luckily for the Japanese, McDonald’s Japan has created a French fries holder that prevents your chips from falling into your lap. The handy little cup fits snugly into the cup holder of a car or the water bottle grip of a bicycle, so that cyclists and drivers can enjoy their snack with no hassle.

The useful holder is available in Japan and comes free with any meal that is ordered with a large serving of crispy, salty potato goodness. Let’s see if McDonald’s will expand their nifty fast-food gadget beyond Japanese borders.

YAKKAY Bike Helmets

Image: lostateminor.com

Bike helmets aren’t the most attractive accessory, but YAKKAY has designed a helmet that is both stylish and safe. The hat is a helmet in disguise, and while it appears to be another headwear piece to spruce up your look, the helmet has been tested according to international safety regulations. The cool designs come in an array of colours with various textures and patterns to meet your style needs. Thanks to YAKKAY being safe no longer has to pose a hazard to your wardrobe.

Images: thisiscolossal.com, psfk.com, ufunk.com, news.discovery.com, telegraph.co.uk, highsnobiety.com, digtaltrends.com, facebook.com, dailybri.com, mumbrella.asia.com, digitaltrends.com, highsnobiety.com, lostateminor.com