Southern Comfort, the brand from New Orleans which represents a distinctive ‘joie de vivre’ has launched Southern Comfort “Creative Exchange”. Drawing from the success of the international campaign, Creative Exchange invites local young creatives to design a striking interpretation of the brand and its provenance. The competition is  now open for entries… So read on to find out how to get involved!

Drawing from the success of a similar campaign held in Germany last year, Southern Comfort South Africa is appealing to all local designers of legal drinking age. From students to up-and-coming creatives – as they say in New Orleans, “come one, come all.” Participants are required to design a two-dimensional piece of artwork which includes an element of the Southern Comfort brand and an expression of its birthplace – New Orleans.

New Orleans is one of a kind. Its music, cuisine, architecture, cultural traditions, neighbourhood bars and wide-ranging mix of people passionate about those things sets the city apart from the world as a place devoted to the lifestyle of “Always for Pleasure”. Martin Wilkes Heron followed the pleasure-centric New Orleans when he invented Southern Comfort in 1874. Using a special flavour concentrate of fruits and spices, he made the harsh tasting whiskey of the time taste delicious. Studying the secrets of modern-day Southern Comfort makes it clear that M.W. Heron’s invention is still all about pleasure.

“Create Exchange” Competition

Through a panel of locally renowned design fundis, the entries  for Southern Comfort’s “Creative Exchange” will be shortlisted to the top five pieces. These pieces will be uploaded to the Southern Comfort SA Facebook page, where brand fans can vote for their favourite design.

What’s in it for the winner? The opportunity to showcase their work on a promotional range of branded Southern Comfort merchandise, a R12K cash prize and exposure in local design publication one small seed. Second place will receive a cash prize of R6K, followed by R3K for the third best design.

The competition opens this week and runs until 15 July 2011. Entrants are required to create a 2D design, which needs to include an element of the Southern Comfort brand and tap into the modern spirit of New Orleans. For more information about the design specs, terms and conditions and judging process, visit  Southern Comfort SA Facebook page or email: southern_comfort@pobox.southerncomfort.com