Adidas | Stan is Back

christine hogg — Thu, 30 Jan 2014 10:45:52 +0000

In the mid-1960s adidas‘ iconic Stan Smith tennis shoe was developed for French player Robert Haillet, by the start of the 70s Stan Smith‘s name was added to the sneaker and went on to become adorned with the trademark silhouetted image of Smith’s moustachioed face on the tongue of every pair. It was there when he won titles in major tournaments, including the 1968 U.S. Open, 1970 Autralian Open and 1972 Wimbledon titles. Yet more importantly, it evolved into a revered style icon beloved for its clean, streamlined aesthetic by designers, editors and collectors alike. And now it’s back!

Image: blog.fashionwindows.com

Now available in South Africa, the return of this global fashion icon has been re-invigorated and updated. The shoe stays true to its heritage in style and form but has been shaped and updated for multipurpose modern-day wear.

Various international and local influencers such as Will Arnett, Max Greenfield, athletes Andy Murray and Derrick Rose, singer-songwriter Sky Ferreira and DJ Terranova, as well as local fashion authorities, Jackie Burger, Crystal Birch and Keith Henning will give their opinion on this icon to demonstrate the shoe’s versatile, wide-reaching appeal.

The Stan Smith shoes are available at adidas Originals stores as well as a store is good in Cape Town at a recommended retail price of R999.00.

Follow adidas Originals on Instagram adidasZA and on Twitter @adidasZA #StanSmith

For more information on adidas-related news visit the adidas News Stream
Unlock the adidas vault to find out more about the brand’s heritage.

Image: theworldsbestever.com

adidas Originals | Stan Smith from AREA3 on Vimeo.

Adidas calling South Africans to #represent!

one small seed — Sun, 16 Sep 2012 13:57:54 +0000

Launched on September 3rd 2012, adidas has created a campaign – All Originals #Represent – calling on South Africans to represent the brand with originality, creativity and passion through loading videos, images, audio and mantras as a crew (two or more people) to its campaign website. Uploading must be completed by 7 October 2012. (video)

Image: adidas.co.za

Globally, a TVC and various retail point of sale elements, feature fashion’s wild child Jeremy Scott, Nicki Minaj, hip-hop artist Big Sean, Korean pop artist 2NE1 and NBA player, Derrick Rose.

On the home front, adidas Originals South Africa has developed a series of four locally produced videos, behind the scenes footage and images featuring local celebrities DJ Switch, beat boxer George Avakian, the adidas skateboarding team, B-boys (break-dancers) Vouks, The Curse and video game reviewer, Pippa Tshabalala.

Each video remains true to the ethos of the campaign – to represent originality, creativity and passion – whilst also highlighting a cross-section of local celebrities from different genres and sub-cultures.

Voting

From 8-28 October 2012, voting starts with the most popular crew winning R6000 worth of adidas Originals gear per crewmember and the opportunity to be showcased on a local platform, tailor-made to the crew’s particular expertise.

The 360° #represent brand campaign will come to life further through locally and globally produced television, digital and retail elements and locally driven activations, such as the brand’s Live Performances in both Cape Town and Johannesburg.

To upload images, go to www.adidas.co.za/originals.

Image: adidas.co.za

one small seed » Derrick Rose | one small seed

Adidas | Stan is Back

Adidas calling South Africans to #represent!