Adidas | Stan is Back

christine hogg — Thu, 30 Jan 2014 10:45:52 +0000

In the mid-1960s adidas‘ iconic Stan Smith tennis shoe was developed for French player Robert Haillet, by the start of the 70s Stan Smith‘s name was added to the sneaker and went on to become adorned with the trademark silhouetted image of Smith’s moustachioed face on the tongue of every pair. It was there when he won titles in major tournaments, including the 1968 U.S. Open, 1970 Autralian Open and 1972 Wimbledon titles. Yet more importantly, it evolved into a revered style icon beloved for its clean, streamlined aesthetic by designers, editors and collectors alike. And now it’s back!

Image: blog.fashionwindows.com

Now available in South Africa, the return of this global fashion icon has been re-invigorated and updated. The shoe stays true to its heritage in style and form but has been shaped and updated for multipurpose modern-day wear.

Various international and local influencers such as Will Arnett, Max Greenfield, athletes Andy Murray and Derrick Rose, singer-songwriter Sky Ferreira and DJ Terranova, as well as local fashion authorities, Jackie Burger, Crystal Birch and Keith Henning will give their opinion on this icon to demonstrate the shoe’s versatile, wide-reaching appeal.

The Stan Smith shoes are available at adidas Originals stores as well as a store is good in Cape Town at a recommended retail price of R999.00.

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Image: theworldsbestever.com

adidas Originals | Stan Smith from AREA3 on Vimeo.

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Adidas | Stan is Back