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Our Selection of Kick-ass Soccer Ads for Brazil 2014

one small seed — Mon, 09 Jun 2014 12:44:46 +0000

12 June 2014 — the official start of The Fifa World Cup 2014 in Brazil — is fast approaching and numerous ads are intensifying the countdown. Of course the main aim is to showcase the brand and its product, but some of these clips will have you on the edge of your seat ready for the ultimate soccer challenge like a soldier is for war!

Samurai, Fujiyama, Cup Noodle

Screen Shot

Beats by Dre | The Game Before The Game

Neymar for Beats by Dr. Dre

McDonald`s GOL! FIFA World Cup Brasil 2014

Screen Shot

House Match ft. Beckham, Zidane, Bale and Lucas Moura: all in or nothing

House Match ft. Beckham, Zidane, Bale and Lucas Moura

For Nike’s epic #RiskEverything soccer ads on one small seed click here.

#FYI: Canvas Furniture and other cool shit…

one small seed — Mon, 29 Apr 2013 11:53:52 +0000

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for weekly material…

Coca-Cola ® Remix Bottle

Image: dailybri.com

Image: mumbrella.asia.com

Advertising extraordinaire OgilvyAction has teamed up with Coca-Cola and Japanese DJ-inventor Jun Fujiwara on a social music project to bring Coca-Cola’s ‘Open Happiness’ message to life. The campaign revolves around capturing everyday sounds from a particular time and place, and mixing them into a creative track that can be shared with people to spread happiness. The recordings are available as ringtones and music videos on Youtube.

The project began in Tokyo and locals have been thrilled at the mixes that have been taped from their ordinary sounds. The Coca-Cola ® Remix Bottle campaign is a clever way to position Coca-Cola as a social brand for everyone.

Obake Elastic Touchscreen

Obake: interactions with a 2.5D elastic display from Dhairya Dand on Vimeo.

Image: news.discovery.com

Image: facebook.com

Creatives at MIT’s Media Lab have invented an interactive screen that can be stretched, poked, and pinched. Designed by Dhairya Dand and Rob Hemsley, the display is built from flexible rubber sheets that rest on a set of actuators (a motor variation that can move and control mechanisms and systems). Laid over all of this tech is a camera that projects images onto the display sheet, measures how far the screen is stretched and how deep it is poked.

Dand and Hemsley have named their attention-grabbing design Obake, and have explained the display aims to create a truly 3D experience. The 3D movie-goers see in cinema theatres is an optical illusion, whereas Obake is a tangible display that allows users to have an actual sensory experience through touch and interaction. If the project is available for sale, then maybe the next time you see something annoying on your screen you can poke it, or better yet – pinch it.

Volkswagen iBeetle

Image: digtaltrends.com

Apple fans have excitedly whispered about an iCar for a while now, and although Beetles are an unlikely choice, Apple has collaborated with the German car-makers to produce a motor vehicle that is fully compatible with the iPhone. The car includes an iPhone docking port that syncs wirelessly with its dashboard unlock various features via the iBeetle app. This means that when the iPhone is connected to the car Facebook and SMS messages can be read aloud, and iTunes can be synced to blast some of your favourite tunes. Spotify users will be pleased to know that the app also allows drivers to switch channels between Spotify and iTunes.

Volkswagen and Apple will release the iBeetle Coupe and the iBeetle Convertible. Both cars are designed with Apple’s modern tones and simplistic motif. The exterior and interior are shaded in greys, silvers, and charcoals, but the leather sport seats of the car add a neat flair with tailored cream seams. The iBeetle will be ready to zoom through streets in 2014.

Canvas Furniture

Image: thisiscolossal.com

Canvas furniture is the perfect option for people who struggle to fit furniture into their cramped quarters. Designed by spatial designer Naoki Ono, co-founder of Tokyo-based YOY design studio, Canvas is a collection of two-dimensional furniture that is made from wood, aluminum and stretched elastic canvas that can be hung flat on a wall. Launched at Milan Design Week 2013, each canvas is printed with an image of the furniture it represents so you can add some décor to any bland walls. When you’re in need of an extra chair just take it down from its perch, prop it against the wall and you’ll have a new chair. The chairs won’t last for long periods of time, but if you’re in need of a temporary solution to a spatial dilemma, these clever pieces can give some help.

Animals Carved from Crayons and Other Miniature Pencil Works by Diem Chau

Image: thisiscolossal.com

Artists use various tools and media to create their works, but Diem Chau has re-created her tools into works of art. The Seattle-based artist carves detailed portraits of animals and people from crayon and graphite pencil leads in spectacularly miniature works. Chau is Vietnamese by origin but her family arrived in America s refugees escaping from Vietnam in 1986. She has since exhibited her work in Miami, LA, New York, Seattle and Chicago. You can see more of her tiny works on her blog.

Bloom Bookshelf

Image: dezeen.com

Image: psfk.com

Yael Mer and Shay Alkalay – co-founders of UK-based design brand Raw Edges – have created a bookshelf inspired by a weaving loom called Bloom. The simple design is crafted from a wooden border that frames a series of red threads. Each thread is clipped with a black stopper that can be moved up and down to position books at different heights. The bookcase was commissioned by the British Council and debuted at Milan Design Week 2013. The unique interior piece draws attraction to both the inventiveness of the structure as well as the books it showcases. With electronics gaining interest and pace, it’s easy for books to be lost in the fray, but this bookshelf helps to put book back into the spotlight.

Hublot x Ferrari Watch

Image: highsnobiety.com

Hublot has paid homage to Ferrari’s new supercar ‘LaFerrari’ with a watch dedicated to one of the champions of the motor industry. The MP-05 ‘LaFerrari’ was unveiled at Baselworld and the futuristic design is a definite nod to Ferrari with the watch being modeled to replicate a Ferrari engine. The wrist-piece is not just a cool accessory, it is also a historical record setter with its 50-day power reserve. The interface might seem complicated to look at in terms of practically tell the time, but there’s no doubt that the conceptual design will turn heads.

Underground Rail Public Park

Image: telegraph.co.uk

Derelict revival projects are the new rage with designers increasingly attempting to renew forgotten corners of cities and transform them into social spaces. Pop Down park is an attempt to re-create London’s abandoned network of tunnels into a public green space. People can access the park via street level entries and exists to the underground rail. A mushroom garden will also be planted along the tunnel pathways with sunlight being filtered through sculptural glass-fiber mushrooms located at street level. The mushrooms will create an agricultural space for the green concept and will also be used as food in pop-up restaurants and cafes called ‘Funghi’ that will appear at the entrance of the installation.

McDonalds French Fries Holder

Image: ufunk.com

The modern world is a busy rush where almost everything we do is on the go. Finding time to eat in between hurrying to get to places often leads people to munch their food while driving. Eating while driving can be a messy experience and showing up to a meeting or party with grease on your clothing is not the best start to your planned event. Luckily for the Japanese, McDonald’s Japan has created a French fries holder that prevents your chips from falling into your lap. The handy little cup fits snugly into the cup holder of a car or the water bottle grip of a bicycle, so that cyclists and drivers can enjoy their snack with no hassle.

The useful holder is available in Japan and comes free with any meal that is ordered with a large serving of crispy, salty potato goodness. Let’s see if McDonald’s will expand their nifty fast-food gadget beyond Japanese borders.

YAKKAY Bike Helmets

Image: lostateminor.com

Bike helmets aren’t the most attractive accessory, but YAKKAY has designed a helmet that is both stylish and safe. The hat is a helmet in disguise, and while it appears to be another headwear piece to spruce up your look, the helmet has been tested according to international safety regulations. The cool designs come in an array of colours with various textures and patterns to meet your style needs. Thanks to YAKKAY being safe no longer has to pose a hazard to your wardrobe.

Images: thisiscolossal.com, psfk.com, ufunk.com, news.discovery.com, telegraph.co.uk, highsnobiety.com, digtaltrends.com, facebook.com, dailybri.com, mumbrella.asia.com, digitaltrends.com, highsnobiety.com, lostateminor.com

#FYI: LED petrol stations and other cool shit…

one small seed — Fri, 05 Apr 2013 13:52:34 +0000

Lumio Lamp by Max Gunawan

Image: hellolumio.com

The Lumio Lamp, designed by Max Gunawan, is a simple wood-panelled book that transforms into a lamp. With pages that literally shine of your desk and illuminate your environment, the Lumio Lamp is a book that you’ll seldom close. It comes in three different designs – Blonde Maple, Warm Cherry, and Dark Walnut – with each variety shaded in a different colour to match your décor needs.

The journal-like gadget meshes laser cut wood with durable, water-resistant LED ‘pages’ from Tyvek. The lamp turns on when you open the cover, and the wider you open it, the brighter it glows. It is easily rechargeable via micro USB on your computer or USB charger.

Image: hellolumio.com

The versatile design piece that can transform into a table lamp, wall sconce, ceiling pendant, outdoor light, emergency light, or any other creative way you decide to use it! It’s the perfect accessory for an event or a cozy movie at home, and when you’re done just fold it into a book and slip it away.

Bra Dryer 2.0 by Ricasol

Image: bradryer.com

Bras can take hours to dry and sometimes you might find your lacy undergarments get bent out of shape in the process. Ricasol have created the Bra Dryer 2.0. Using an infrared light to warm up the fabric, Ricasol evaporates moisture and preserves the garment’s shape. The Bra Dryer 2.0 can be activated on flat surfaces and comes in a range of sizes to suit your convenience. If you need that special bra to go with that pretty dress, the Bra Dryer 2.0 will have you ready in 20 to 30 minutes.

We Cut Corners: ‘Pirate’s Life’ by Kijek / Adamski

We Cut Corners “Pirate’s Life” from Kijek / Adamski on Vimeo.

Image: Screenshot

‘Pirate’s Life’ is 2 minute music video clip by band We Cut Corners that features a simple black and white pirate moving through the video. Uploaded by Kijek/Adamski, each frame was hand drawn with markers on paper, yet the fluid movement and the artistic professionalism of the piece makes it seem more tech-induced than a minimal sketch.

Architecture and Burgers: McDonald’s in Batumi

Image: architizer.com

The fun thing about travel is experiencing familiar encounters in different ways. McDonald’s is a global brand with franchises all over the world, and in each city the popular eatery carries a different flavour. In terms of architecture, you may be surprised at what you’ll find overseas. Batumi, Georgia, is host to a new McDonald’s restaurant – one that can only be described as a shiny-glassed museum of modern Mac D’s dining. The project was designed and executed by KHMALADZE Architects. The team sought to combine a petrol station with a restaurant so that the urban traffic rush of drivers could grab some food while their cars get serviced. The interior of the restaurant features a labyrinth garden landscape with earthy wooden furniture – a neat juxtaposition against the outdoor petrol pumps and noisy cityscape.

Buick’s Pinterest Inspired Interior Design

Image: mashable.com

Earlier this year General Motors luxury vehicle brand Buick asked their Pinterest fans to develop interior design ideas to theme the design for their new 2013 Encore luxury crossover car. The ‘Pinboard to Dashboard’ promotion invited ten top tier fashion, food, and design bloggers to contribute to the fun and add their stroke of brilliance. Buick as an expensive luxury automotive brand attracts older crowds looking for lavish comfort. The Pinterest promotion served to identify the brand with younger audiences and illustrate that Buick is as savvy with social media as the next twenty something.

Michael Wurm Jr. was picked as the winning Pinterest Buick design for his collection of beachy, pastel toned sensations. His scenic visuals inspired the design features, texturesm and colours of Buick’s Encore 2013.

GIGS2GO Eco-Friendly Disposable USB Flash Drive

Image: gizmag.com

Everybody always fumbles around trying to find that slither of flash drive that gets lost in their pockets or bags. It’s that or we’re hefting around portable hard-drives cautiously making sure they don’t get dropped or damaged. The GIG2Go by Kurt Rampton and BOLTgroup is an eco-friendly credit card-shaped flash drive that can fit in a wallet or purse. The ‘card’ holds four finger drives that can be easily pulled off from the base to store documents, music, images, videos, and anything else you may need. The design carries a ‘tear and share’ concept that allows people to share information with each other quickly and conveniently – whether it be an in an office space or between friends. Each drive is programmed with 1 GB storage; just enough for students to hurriedly store essays, and 9 to 5ers to save presentations or minutes.

Domo Toaster

Image: amazon.com

Domo Kun is Japan’s mascot of adorable destruction, and now you can have him for breakfast. Slip two slices of toast into the Domo Toaster and watch your bread pop out with a toothy growl. While the toaster does seem to add a little burn to your bread, the cute factor makes it a culinary must-have. Plus it’s pretty cool. Get the toaster from Amazon for $40.

Nudie Jeans Rugs

Image: nudiejeans.com

Nudie Jeans are helping jean-lovers find ways to keep their worn out denims. The jean brand have formulated a system to transform jeans into cozy rugs. Although some might find it a little unsettling to have other people’s jeans lying around their home, the fabric is cleaned and process before it is woven into rugs.

The old jeans are first stripped into smaller bundles and then sewn back together to create a colourful textile rug. Developed in Turkey, the finished products measure 2000 x 1500 and can fill any spacious, stylish room.

Il Treno by Tjep.

Image: urdesign.it

Conceptual furniture is always a great way to dapper your interior design. Dutch design agency, Tjep., has created a dining room table stimulated by the dining aesthetic of vintage train compartments. ‘Il Treno’ will be launched during the Milan Design Week 2013 at Ventura Lambrate later this month. The booth can accommodate a fun dinner with friends, or an intimate dining experience with the object of your romanticism. Tjep. handcrafted the piece to be released in either Ash or Oak wood. Il Treno carries two design structures – one with storage for valuable china or crystal glasses, and one without.

High Tech Tree Houses by Invisible Works

Image: inhabitat.com

Invisible Works is a British company that has designed an outline of high tech tree houses to be installed in London parks. The aim of their project is to encourage people to spend less time in the urban streets and more time enjoying the fresh green of park environments. The tree houses will be used as a space for restaurants, movie screenings and live performances. The eco-structures have a 10 year plan to stay in parks and will be privately funded.

Ocean Cleanup by Boyan Slat

Image: facebook.com

Ocean Cleanup is a conceptual structure that could clear over 7 million tons of plastic from the ocean. 19-year-old engineering student Boyan Slat innovated the design that uses floating booms to remove waste from water, rather than nets. The stretched nets often allow small pieces of debris to sieve through the material – a flaw that is perfected by Ocean Cleanup. Ocean Cleanup also ensures that aquatic animals have no risk of being caught. The system would retain energy from the sun, waves, and currents to retrieve the waste that is carried towards it via ocean currents.

Gas Stations as Public Light Installations by Sophie Valla

Image: psfk.com

Sophie Valla has turned the dull utility gas station into an illuminating hotspot display for the Dutch. The Amsterdam-based designer used LED panels and spotlights to turn two petrol stations into a street-side light show. The endeavour is called ‘LED cloud’ as Valla attempts to use her lighting technique to create an artificial sky. The inspiration behind her project is to help people find an economic spot to hang out and kill time with friends – a fundamental challenge that has arisen out of the global recession that has devastatingly impacted Europe. The installation is also scattered with concrete furniture to encourage people to sit down and chatter as they would in any social setting.

Images: psfk.com, facebook.com, inhabitat.com, urdesign.it, nudiejeans.com, amazon.com, gizmag.com, hellolumio.com, bradryer.com, architizer.com, mashable.com

Words: Ra’eesa Pather