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Puma x Shelflife – 08/08/11

one small seed — Thu, 18 Aug 2011 11:55:34 +0000

August 8th 2011 saw the launch of the first ever collaboration between Puma and a local independent retailer, in this case Shelflife. With the ‘Train Runner’ line for men and ‘Laces and Ladies’ line for women, here’s the inside track on the milestone release.

With the local transit system inspiring the collaboration, Shelflife’s sneaker collection got that bit more special. Featuring two variations, the men’s ‘Train Runners’ are available in the Suede Mid complete with sockliner and a metro Shelflife typeface with matching graffiti; the lo version features an embossed box car. Each hangtag proudly displays the South African Metro Map in the shape of the African continent.

The women’s collection gathers inspiration from a previous graphic collaborations. Coined ‘Laces and Ladies’ the Suede mid also features a sockliner with a feminine silhouette in kicks with the Lo version featuring the same print on the inner heel. The uppers are LUX Suede highlighted by a translucent outsole with embedded artwork. Each has a hangtag featuring the ‘Laces and Ladies’ logo and silhouette, and a form strip with a unique paint dry turned shoelace treatment.

With a strong local spirit in Shelflife and our local metro system meeting a legendary international brand in Puma, getting excited about these sneaks is not an exercise in effort.

Boom+27 – Episode 04

one small seed — Tue, 03 May 2011 14:12:17 +0000

…And here it is – episode four of Boom+27, our online pop culture news show! Come with us as we check out the Design Market, Artliftment Park Jam, Sowing the Seeds and Rubadub. On our side – make sure you’ve cast your vote for your top Selected Creative on onesmallseed.net and decide who will be featured in issue 23! We also chat to musician/performer Mr Sakitumi in our exclusive onesmallseed.tv mini-doccie series ‘What’s Your Story’, and for all you Tribe fans – you can look forward to the release of their long-awaited doccie Beats, Rhymes and Life – which premiered at Sundance earlier this year. Stay tuned.

What is Boom+27?

Boom+27 is a bi-weekly online news portal showcasing a recap of all the latest events going on in and around Cape Town, Johannesburg and other South African cities. Featuring festivals, parties, award ceremonies, live gigs, exhibitions and more, one small seed will be there to keep you up-to-date on all things relevant in the world of pop culture. This punchy, entertaining video clip captures the phenomenally good, the unforeseen and the hilariously bad going on in SA, providing the discerning audience an on-the-ball overview of what’s been happening.

Relevant Links:

Selected Creatives
Tribe Called Quest – Beats, Rhymes & Life
What’s Your Story? – Mr Sakitumi