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Getting Self-Made by Sam Norval.

one small seed — Thu, 02 Apr 2015 10:05:46 +0000

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.

Click Expand and get involved in “Self-Made”

Credits:
Photographer: Sam Norval, Assistant Photographer: Jakub Fulfin
Stylist: Justin Jurd, Assistant Stylist: Bianca van Rensburg
Hair and Makeup: Talia Barak
Models: Katerina @ M1 Models, Daniela @ Base Models

Even in the early days of Hendrik Vermeulen Couture, it was all about…

one small seed — Wed, 01 Apr 2015 21:59:43 +0000

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.

With one small seed editor-in-chief Giuseppe Russo as art director and photographer Stephen Greeff working his magic behind the lens, models were transformed into robotic femmes fatales in a plot of high drama and thrill.

Click Expand for the shoot and behind-the-scenes video

This man knows how to make girls go Wild

one small seed — Wed, 01 Apr 2015 21:59:42 +0000

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.

Click Expand for the fashion video and shoot

Credits:
Cast: Matt Taylor
Photographer: Sam Norval
Art Director: one small seed founder/editor-in-chief Giuseppe Russo

Models: donnet- ice models
agnes-ice models
ellenie-ice models

International “Men’s Health” Model goes all Coy for one small seed

one small seed — Tue, 31 Mar 2015 14:56:23 +0000

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were there for doing a stellar job and surviving what must have been one of the hottest days in Cape Town! Editor-in-chief Giuseppe Russo remembers a towel had even melted into the tar. Summertime ingredients for one bitchin’ shoot.

Click Expand for the behind-the-scenes fashion video and shoot

Credits:
Photography: Samnorval.com
Stylists: Cally Palmer @ Max Models
Make-up: Sandy Seale @ Six Love
Photographers Assistants: Albert Brun & Jade Van Der Spuy
Production, concept & Art direction: Lauren Livsey @ Rock paper Scissors-Theory
Models: Bryce @ Ice Models, Celeste @ Ice Models & Nugget

House of Hackney X PUMA

one small seed — Wed, 03 Dec 2014 10:18:37 +0000

British fashion house, House of Hackney transpose their luxe design to create a special edition PUMA collection. We mirror this in Cape Town’s cityscape and feature the House of Hackney: SELECT Magazine Q&A one small seed magazine / Issue 28 / Digital 03: “#OPInTheNameOf” Issue, in partnership with PUMA.

#FlashBack | South Beach Photo-shoot | Issue17

one small seed — Tue, 11 Sep 2012 07:38:44 +0000

Photography: Samnorval.com
Stylists: Cally Palmer @ Max Models
Make-up: Sandy Seale @ Six Love
Photographers Assistants: Albert Brun & Jade Van Der Spuy
Production, concept & Art direction: Lauren Livsey @ Rock paper Scissors-Theory
Models: Bryce @ Ice Models, Celeste @ Ice Models & Nugget

Read the rest of issue 17:

Open publication – Free publishing – More south africa

Click here to view our #flashBack selection for September.

Fantasy vs. Reality

one small seed — Tue, 14 Aug 2012 08:53:42 +0000

Fascinated by circus folk and fancy dress, Virginie Harel had always been inspired by festivals – the colours, the experimental, the people… the non-conformists. Her album The Mannequin Masquerades is playful and unplanned – colours may clash, flowers may be fake, lipstick is nail polish and men dress as women. We just had to find out more…

Who are you?
I am a colour-crazed gypsy squirrel, I travel by magic carpet, sampling all things off-beat, kaleidoscopic, succulent and melodic. I thrive on life’s little wonders and recently became proud parent of two magical mannequins.

Tell us how and when you started photography?
I started photographing after doing a hand developing photography course at Photofusion in Brixton, London about 13 years ago.

Are mannequins easy models to work with?
Mannequins are great models, very adaptable and never have bad hair days.

Do they eat?
Mannequins only eat at night, when humans are sleeping. Should they be fed during the day, they may bite.

Please tell us how?
After hours, I shoot within the depths of my studio flat in Green Point – also known as the Squirrel’s Nest. The Mannequins now call this nest their home too – The Mannequin Masquerade Headquarters. On our travels this week we tracked down a supplier of traffic beacons for a future photo-shoot and spent the day masquerading at West Coast National Park in celebration of Women’s Day. The mannequins caused quite a stir in the serenity & tranquillity of the park. I recorded comments overheard by curious by-passers when they spot the mannequins:
“I wonder who did this?!”
“Is this for real?”
“How many of these do you have?”
“Is dit ‘n dame? Dit lyk soos a forken mermaid!”
“Is this some sort of experiment or competition or something? Would you like to bring them for a drink at my place – I stay in a house not far from here.”

How did your phone drown?
My phone drowned a very sorrowful death due to being accidentally dropped in a pot of water, whilst speaking to my Fox (my boyfriend).

Some of the work can be seen as rather trippy… How do you feel about hallucinogenics and the creative doors it can open?
Many people have said this to me – ironically no hallucinogenics or even a single drop of alcohol have been involved during the past two months of photographing these mannequins – I decided to pursue a period of alcohol-free existence for two months and BAM! this happened! This is thus proof that creativity can explode via many channels, including the understated and underrated doors of sobriety.

What inspired you behind your album Mannequin Masquerades?
There was no specific inspiration behind the Masquerades – one Monday I woke up wanting a mannequin then the search began – I was quoted between R800 – R3000 for various mannequins. Madame Manique Win (the female) belonged to me when I did a year of Fashion Design at Natal Technikon in 1996, so my mother kindly sent her down from Durban to me. Madame Manique Win then begged me to find her a playmate, so we found Monsieur Tranny Quin shortly after her arrival in the Mothership at Milnerton Market – the rest has been total improvisation and organic spontaneity.

I have an assortment of fabrics, clothing & accessories that we play with. It starts with the prop of a hat or a wig & the rest unfolds. There is no law & order where these punks are concerned, that’s for the humans.

What can the kaleidoscopic escape be seen to represent in your story.
Kaleidoscopic escape refers to the visual escape I hope that viewers get when they see these photos & in particular the kaleidoscope-like collages that I have created from the photographs.

‘Fantasy is the new reality ‘ – can you tell me a little more about this.
The mannequins get themselves into such astounding outfits & lighting situations, that they may appear to be in & from another dimension. Some people have mistaken the mannequins in some photographs for humans. This fantastical illusion is reality to the mannequins.

You went to AfrikaBurn this year right… ? What was your most bizarre memory you came back with?
Yes, this year was my first burn – what an incredible experience. Highlighting the most bizarre memory is quite a tricky one because there were so many! First thing that comes to mind was a surprise meeting and improvised story-telling session by MAfrica – the intriguing green forest fairy with the voice and expressions of a 6-year old child. She appeared one morning at our camp, with an intricate head piece of trees & dangling butterflies, treated us to a few tales and then moved magically forth into the mirage!

title: Cyborg2

Title: TechnoPunkManiqueWin3

Title: PsyRenaissanceTranny2

Title: TechnicolourManique1

Title: LEDRibbon4

Title: LEDCandles3

Title: FuturisticHippieManique1

Title: FineFeatheredTranny3

Interview by: David Plenderleith

Connect with her onesmallseed.net profile here
View more of her work on her Facebook page here

Self-Made Shoot

one small seed — Sun, 22 May 2011 12:48:17 +0000

Behind The Scenes of the photo shoot, self-made for issue 23 of one small seed. Length 03:14 (22 May 2011)

Self-Made Shoot from one small seed on Vimeo.

Screenshot

Assistant Photographer: Jakub Fulin

Stylist: Justin Jurd

Assistant Stylist: Bianca van Rensburg

Hair and Makeup: Talia Barak

Models: Katerina @ m1 models
Daniela @ base models

Filmed at FLASH Studios

‘midnight with slabofmisuse’
‘midnight boogie’

compliments of o’ltak
‘radio matana’
el son

Produced by: one small seed

Shot by: Jaco Lambrechts
Giuseppe Russo

Edited by: Jaco Lambrechts

Puma/Kehinde Wiley Fashion Shoot: Afro-Gazing

one small seed — Sun, 13 Mar 2011 09:26:13 +0000

In celebration of Puma’s longstanding corroboration of African football, the global ‘sports lifestyle’ brand commissioned prominent New York artist Kehinde Wiley to create artworks in honour of the beautiful game and its African superstars. For our fashion section in Winter 2010, one small seed constructed a shoot inspired by his art, featuring the Puma Africa Collection that draws on the decorative elements of Kehinde’s flamboyant portraits. Issue 19 of one small seed features this creative collaboration, centring a fashion spread entitled ‘Afro-Gazing’ on the vibrant collection photographed by Igor Polzenhagen.

Watch the video to witness just what goes on, the other side of the lens, in a one small seed fashion feature.

Puma Fashion Shoot from one small seed on Vimeo.

Project Aiko: Rise of the Machines

one small seed — Sun, 13 Mar 2011 09:10:35 +0000

In issue 19 of one small seed, our feature fashion spread ‘Project Aiko: Rise of the Machines’ shows an exquisite collection by renowned local haute-couture fashion designer Hendrik Vermeulen, adorned by breathtakingly beautiful… female robots. With one small seed editor-in-chief Giuseppe Russo as art director, and photographer Stephen Greeff working his magic behind the lens, models were transformed into robotic femmes fatales in a plot of high drama and thrill.

The one small seed TV crew filmed the process to show you how our fashion editorials come into being, so just click play to uncover the splendour.

Project Aiko from one small seed on Vimeo.