9GAG introduced Apple’s new iLine. They have used the very thing that tends to excite Apple fans: “being the first one in line”.

Nexus was using the release of the iPhone 6 as a promotion of the Nexus 4. Check out the (similarities?) differences below.

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The Samsung and Apple war isn’t a new phenomenon anymore so it didn’t took long for Samsung to react after Apple announced two new smartphones at a media event. Samsung is taking aim with a series of new videos promoting its new Galaxy Note 4. Apple fans are being mocked for waiting on the new iphone 6…with a bigger screen. A BIGGER SCREEN!!!! Not that revolutionary, says Samsung.

And now even Ikea, Scandinavian Furniture Company, have made an Apple parody with their recent catalogue commercial. As chief Jorgen Eghammer explains in the spot,

“It’s not a digital book or an e-book. It’s a Bookbook.”

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Apple has been the focus of the electronic consumer industry for almost four decades, constantly churning out compelling and innovative technological goods. They managed to reinvent the wheel time after time through enhancing previously established products. Of course, mass marketing doesn’t hurt either as we’ve come to find. Watching Perspective, the video above, you can’t help but feel like the overpriced brand truly and sincerely cares about you, the customer.

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You will notice shifting-sentences centred on the idea of how — with the aid of its consumers [give your life savings a round of applause] — thinking out of the box brought the company thus far. Having dominated the market for years, they’ve never stopped raising the bar with their competitive advantage: an openness to change.

The ever transforming perspective that encapsulates the streamlined company has directed Cook to unveil the iPhone 6, iPhone 6 plus and the loosely named ‘iWatch’ at a special event on 9 September 2014. In lieu of stagnating by waiting for their competitors to test the waters, Apple dove right in and released a smartwatch — its latest released innovation in four years.

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The iPhones, unlike their predecessors have larger screens with a sleek and slim design aimed at first time buyers. Surprise, surprise, they’re not water resistant nor have that many extra features outside of an app world we’ve seen time and time again. Perhaps Android will give them more time to catch up to the idea that wet phones are as desirable as the stone ages. Be that as it may, one thing the ‘iElectronics’ consumer giant has introduced is a payment system that integrates with its smartphones.

Treading lightly was indeed never the plan when Cook decided to unleash their wearable gadget. In true Apple fashion, the iWatch is a phone with a tracking device and HD hologram display that moonlights as a watch. Okay, perhaps that’s not entirely accurate. However, we can rest assured, a host of features ranging from heart rate monitoring and making calls to animated emojis in place of HD holograms, can be found with a tap of a finger. These are definitely exciting times for Apple lovers living in an age of technological advancement. So now we wait for the products to fly off the shelves with reckless abandon.

Words by Mpumelelo Msomi

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‘What you share with the world is what it keeps of you,

A man who understood how integral design is to how we experience and engage with a product. The need to simplify our chaotic lives in every way possible, launching products without manuals, having only one button controlling everything and employing basic human instincts into the core of the product.

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex (Jobs)

His keen eye on all the smaller things is one of the reasons why Apple is the most successful company in the world today.

As soon as we see the all-important ‘i’ in font of a word, we immediately associate it with Apple, iPhone, iPad, iPod, the list goes on and on. The obvious assumption would be that Apple has trademarked its famous ‘i’ but no, there was never any need. Apple’s convincing marketing has reassured us that any word or product with that vowel is related to the company. The thought of even copying it is rather stupid. This little letter is the tenth most used word in the English language and our favorite pronoun. So, why did Apple find the need to use it? The answer is obvious. We as consumers associate with it so well because we feel that this technology belongs to us and was made just for us. Genius wouldn’t you say?

Jobs stated that:

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

The Apple Logo is a testament to his clear vision, a sleek and elegant representation of the company. First multi-coloured but now modernized by making it monochromatic, smooth lined, including zero text and above all else a symbol of pop culture. It was designed to portray a lust for knowledge and incase you manage to confuse an apple and a tomato, Rob Janoff, designer of the logo, included the bite.

Serif, sans-serif, kerning – gibberish to most folk but another reason why Jobs was so unique, he actually knew the difference between typefaces and what all this type terminology meant. After dropping out of college, Jobs continued to go to the classes he was interested in and one of those was Calligraphy. If he hadn’t, we might be sitting at our computers with only boring Times New Roman to use. Jobs’s motto of ‘staying hungry, staying foolish’ has allowed us to express ourselves better in this digital age.

The creative community has been altered due to Jobs’ impact. His part ownership of Pixar Animation brought us the first computer animated feature, Toy Story. Artists like David Hockney use the artistic apps on the iPhone and iPad to create their work. He comments that ‘ it is a great drawing instrument, marvellous range of marks, if you get into it. Very subtle colour you can get, probably for an amateur it can be a bit too complicated but you’ve got a dozen different brushes on it and remember, the iPad drawing, you can always go back to them.’ Apple offers so many advantages where art and music are concerned. Outcomes that aren’t easily achieved on a PC as the technology just isn’t geared in that way.