one small seed » Washed Out | one small seed http://www.onesmallseed.com South Africa's Pop Culture Platform Sun, 29 Sep 2019 10:24:07 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.38 GAP PRESENTS ‘LIVED-IN’ SPRING CAMPAIGN http://www.onesmallseed.com/2014/05/gap-presents-lived-in-spring-campaign/ http://www.onesmallseed.com/2014/05/gap-presents-lived-in-spring-campaign/#comments Mon, 12 May 2014 12:01:42 +0000 http://www.onesmallseed.com/?p=39323 To introduce their new spring collection, Gap presents ‘Lived-In’ — a global campaign to celebrate the authentic attitude captured in the brand’s products. Through featuring a modern and youthful interpretation of classic and casual styles, the spring 2014 items exemplify Gap’s years-long belief in the power of the individual. So this season the ‘Lived-In’ attitude is brought to life by a cast of emerging and talented young artists including Trinidadian-born American recording artist Theophilus London, English singer-songwriters Birdy and Anna Calvi, American actors RJ Mitte and Julia Garner, Swedish photographer Lina Scheynius and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out).

Gap Spring Collection 2014

Photographer David Sims photographed each artist. He is known for his ability to capture his subject’s own easy style — a confidence and comfort that can only be expressed in clothes that you can truly live in. Seth Farbman, Gap’s Global Chief Marketing Officer, said that “as demonstrated through ‘Lived-In’, there’s just something about a well-loved denim jean or washed out cotton tee that truly expresses a person’s character.”

To follow the content, visit Gap’s Facebook, Twitter, Pinterest and Instagram communities, and join the conversation with the hashtag #LivedIn. Have a look at the collection below or go to Gap’s Facebook page for the full collection.

Women (for more visit Gap’s Facebook Page)

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Men (for more visit Gap’s Facebook page)

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