It all started back in the ’60s, when PUMA’s German design and development ‘engineers’ really began to perfect sport shoemaking. They considered the human factors that other companies weren’t even thinking of yet. PUMA’s heightened awareness of ergonomics helped it develop a new, innovative approach to footwear. These moulded PU shoes were made in Europe, with a super high quality that was tough to replicate, sculpting to the foot to enable greater support and comfort.

This design helped top PUMA athletes and ambassadors like Boris Becker play longer without fatigue. They became united with their PUMA shoes. This ‘cradling of the foot’ was a game changer. When coupled with that underdog style and tube socks, a unique sporting aesthetic was born; the man became bigger than the game itself. This execution is finished in a rich leather with an eye-catching emboss effect.

The PUMA SELECT Tennis collection for S/S15 is modelled by Boris Becker’s son, Noah, quietly retaining the authentic roots to the PUMA Archive while becoming relevant to the fashion and streetwear consumer. The collection re-invigorates PUMA’s historic Tennis category that is now firmly positioned within lifestyle. He walks the tennis court with his dad and strolls through the streets of London looking fresh as funk. Browsing with hungry eyes through a record store, Noah Becker aims to form his own legacy – in music. A gentleman with grit and grace, Noah speaks from the heart, unpretentious and with reverence, about his father…

When my dad played, he gave it everything he had – he was athletic, determined… agile … He had the energy and self-belief that most people never have… and he never gave up’

Important Information
As of February 2015, SELECT Tennis apparel is available from PUMA SELECT stores in Bree Street, Cape Town, and Juta Street, Johannesburg as well as X-Trend Stores. Footwear can be found at PUMA SELECT stores, X-Trend, Shelflife and The Jungle and Lyme.

Follow PUMA
Web: PUMA Select
Twitter: @PUMASouthAfrica, use the hash tag #PUMASelectCT to keep up with the conversation.
Facebook: PUMASouthAfrica

Image: blog.fashionwindows.com

Now available in South Africa, the return of this global fashion icon has been re-invigorated and updated. The shoe stays true to its heritage in style and form but has been shaped and updated for multipurpose modern-day wear.

Various international and local influencers such as Will Arnett, Max Greenfield, athletes Andy Murray and Derrick Rose, singer-songwriter Sky Ferreira and DJ Terranova, as well as local fashion authorities, Jackie Burger, Crystal Birch and Keith Henning will give their opinion on this icon to demonstrate the shoe’s versatile, wide-reaching appeal.

The Stan Smith shoes are available at adidas Originals stores as well as a store is good in Cape Town at a recommended retail price of R999.00.

Follow adidas Originals on Instagram adidasZA and on Twitter @adidasZA #StanSmith

For more information on adidas-related news visit the adidas News Stream
Unlock the adidas vault to find out more about the brand’s heritage.

Image: theworldsbestever.com

adidas Originals | Stan Smith from AREA3 on Vimeo.