Durban has for too long been one of South Africa’s forgotten cities. Not anymore! Thanks to The 031 Collection Fashion Show initiative introduced by Mr Price, Durban has firmly rooted itself as the up and coming fashion capital of South Africa.








From stylish VIP’s, like supermodel Agyness Deyn who was one of the judges, to local fashionistas and Durbanites alike, The 031 Collection presented by Mr Price fashion show was the trendiest place to be with the fashion show finale.



The night saw eight of the country’s young designers together with South Africa’s most respected fashion designers including the likes of Ruff Tung, Nguni Shades, The Holmes Brothers, Francois Vedemme, Sibu Msimang, Terrence Bray, Amanda Laird Cherry and Leigh Schubert.



The Holmes Brothers had me smiling from start to finish of their insert – only in Durbs will a model with a surfboard warrant whoops and cheers – nice one boys. Francois Vedemme’s range was breath-taking – this man knows how to make a woman look longingly at a dress and WANT to find an event to wear it to! And Leigh Schubert impressed as always with pleats and tucks and figure flattering ensembles that would suit even the not-so-skinny.



The Durban design talent highlighted by Mr Price was astounding. Story boards ranged from futuristic 2020 Wall Street concepts, to designs based on the Book  of Eli. Not to mention a lot of rather tongue-in-cheek designs that was sent down the runway. Terrence Bray’s Brayve range had tongues wagging and imaginations running rampant – but that’s supposed to happen at a fashion show – right!?

The range that Agyness Deyn styled for Mr Price Fashion was great – lots of prints and bold accessories paired with staple wardrobe items that anyone could add their own personality to. Click here to check it out on the 031 Collection blog.

Mr Price chose to involve supermodel Agness Deyn as both a judge and stylist into their inaugural 031 Collection Fashion Show, due to her massive impact on fashion both on and off the catwalk. Her involvement in the project definitely raised the bar, and made a big impact on Durban’s up and coming young designers.



The winner of the Mr Price New Designer category was Cindy Armstrong who hails from Howick and designed a range based on the Book of Eli, with a very nomadic feel.  “Think end of world, think desolation. I am lost for words and amazed and so proud of my range!” Cindy says.

Armstrong wins R20 000 in cash prizes and an internship with Mr Price. The high profile judges included Lucilla Booyzen of SA Fashion Week, local Blogger Milisuthando Bongela, Designer Leigh Schubert, Mr Price Trend Executive Joanne Coelho and Agyness Deyn from the UK.

All in all, a well produced event… No longer will Durban be the forgotten city!



Courtesy of: “The Your VIP Access to SA Fashion Lifestyle and Entertainment”