https://www.onesmallseed.com/2014/03/city-of-cape-towns-new-logo-two-steps-back/ South Africa's Pop Culture Platform Sun, 17 May 2015 02:46:32 +0000 hourly 1 https://wordpress.org/?v=4.0.38 https://www.onesmallseed.com/2014/03/city-of-cape-towns-new-logo-two-steps-back/#comment-34624 Thu, 06 Mar 2014 07:04:56 +0000 http://www.onesmallseed.com/?p=37857#comment-34624 Your very first comment is rubbish, logos do NOT define brands, they simply represent them. Do you think logos lead to the success of a brand. Very naive. It is the success of the brand that gives the logo stature. You use logos to make your point, but if no one knew the value of the companies behind the logos then they would mean nothing. Take the Shell logo – would you ever accept a logo of a shell for a petrol company? Would you ever accept the Pepsi or Google logos if presented to you for the first time? Although aesthetically debatable, the cape Town logo has every chance of becoming a world-class icon IF the city lives up to its promises. They have just made it a tougher task by not representing the people in it.

]]> https://www.onesmallseed.com/2014/03/city-of-cape-towns-new-logo-two-steps-back/#comment-34622 Wed, 05 Mar 2014 07:03:46 +0000 http://www.onesmallseed.com/?p=37857#comment-34622 I’m glad you saw the protea. But it’s actually a bullet hole! The logo should have been tweaked like what Apple did to their “Rainbow logo” with the contrived payoff line added. Unfortunately we had “Take the money and run” Yellowwood and King James who have damaged their reputations, together with “chip on their shoulder / own agenda” politicians who have steam rolling it through. Design Capital? We know how to embarrass ourselves!

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