A brand that continues to broaden the spectrum of ‘thinking design’, Apple has stood by their unwavering commitment to equality and diversity by making a stunning video showing their support in gay pride. (Length: 02.09)

‘Inclusion inspires innovation.’
-Apple CEO, Tim Cook voices this in his Tweet about the video

Shot during San Francisco‚Äôs city-wide pride weekend on June 28, the video features thousands of marching Apple employees and their families flaunting a re-imagined Apple logo with all the ‘Red, Orange, Yellow, Green, Blue, Indigo, and Violets’ of a rainbow. With conviction and commitment, Apple has once again earned their colours – well, at least in some circles.

Comments have been disabled on the YouTube video and Apple does not actually have an official Twitter handle – it’s just CEO Cook under control! So please feel free to start a new conversation by leaving your comment below or Tweeting us at @onesmallseedSA.

For more on this, read our post “The Realist Rainbow Nation of them All” – where we take a look at the most LGBT (Lesbian, Gay, Bisexual, Transgender) of all time.