Click the video symbol for the interviews! Note: Please be patient as it the magazine might take a few seconds to load.

It all started back in the ’60s, when PUMA’s German design and development ‘engineers’ really began to perfect sport shoemaking. They considered the human factors that other companies weren’t even thinking of yet. PUMA’s heightened awareness of ergonomics helped it develop a new, innovative approach to footwear. These moulded PU shoes were made in Europe, with a super high quality that was tough to replicate, sculpting to the foot to enable greater support and comfort.

This design helped top PUMA athletes and ambassadors like Boris Becker play longer without fatigue. They became united with their PUMA shoes. This ‘cradling of the foot’ was a game changer. When coupled with that underdog style and tube socks, a unique sporting aesthetic was born; the man became bigger than the game itself. This execution is finished in a rich leather with an eye-catching emboss effect.

The PUMA SELECT Tennis collection for S/S15 is modelled by Boris Becker’s son, Noah, quietly retaining the authentic roots to the PUMA Archive while becoming relevant to the fashion and streetwear consumer. The collection re-invigorates PUMA’s historic Tennis category that is now firmly positioned within lifestyle. He walks the tennis court with his dad and strolls through the streets of London looking fresh as funk. Browsing with hungry eyes through a record store, Noah Becker aims to form his own legacy – in music. A gentleman with grit and grace, Noah speaks from the heart, unpretentious and with reverence, about his father…

When my dad played, he gave it everything he had – he was athletic, determined… agile … He had the energy and self-belief that most people never have… and he never gave up’

Important Information
As of February 2015, SELECT Tennis apparel is available from PUMA SELECT stores in Bree Street, Cape Town, and Juta Street, Johannesburg as well as X-Trend Stores. Footwear can be found at PUMA SELECT stores, X-Trend, Shelflife and The Jungle and Lyme.

Follow PUMA
Web: PUMA Select
Twitter: @PUMASouthAfrica, use the hash tag #PUMASelectCT to keep up with the conversation.
Facebook: PUMASouthAfrica

An icon on the streets, the adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations – it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement… The Superstar Vintage Deluxe.

While the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s Mark Gonzales signed with adidas Skateboarding, a move that would legitimize the relationship between skate culture and adidas forever. In 2004, adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather – right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case, adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items that initiated the inspiration for the following decade of sneaker culture.

Although adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has altered the core meaning of what encompasses being a true superstar. Today, people regard ‘Stardom’ as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have.

Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist, speaks with conviction:

‘Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it’s 1969 or 2015, there is no short cut to being a Superstar.’

So, what does it mean to be a ‘Superstar’?

It’s not about having your name on a jersey, a flag, or the skin of a die-hard fan. It’s not about the number of views, likes or shares. It’s not about being seen in the front row seats at fashion week.

For David Beckham, ‘It’s not about trying to be the next big thing.’ Nor is it ‘about having your name on a flag or a jersey,’ says Damian Lillard.

adidas Originals | #OriginalSuperstar

In the short film (featured above) from adidas Originals and directed by Karim Huu Do, the star-studded cast decree that they are not superstars – flipping the longstanding idea of ‘Superstardom’ on its head. And that’s exactly what the launch of adidas Originals Superstar is all about. Challenging the old notion of ‘Superstar’ and reclaiming the meaning of this word. When David Beckham began his career, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Fame was just a by-product of their originality, hard work and dedication.

For the adidas Originals Superstar Launch 2015, the message is clear: being a true Superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be.

Be an #originalsuperstar

 
Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join the conversation by using #adidasOriginals and #originalsuperstar.

Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza
 

The iconic adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations – it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement… The Superstar Vintage Deluxe.

Even though the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s Mark Gonzales signed with adidas Skateboarding, a move that would legitimize the relationship between skate culture and adidas forever. In 2004, adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather – right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case, adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items that initiated the inspiration for the following decade of sneaker culture.

Even though adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has altered the core meaning of what encompasses being a true superstar. Today, people regard ‘Stardom’ as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have.

Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist, speaks with conviction: ‘Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it’s 1969 or 2015, there is no short cut to being a Superstar.’

So, what does it mean to be a ‘Superstar’?

‘It’s not about trying to be the next big thing.’ – David Beckham

[Nor is it] ‘about having your name on a flag or a jersey’ – Damian Lillard

adidas Originals | #OriginalSuperstar

In the short film (featured above) from adidas Originals and directed by Karim Huu Do, the star-studded cast decree that they are not superstars – flipping the longstanding idea of ‘Superstardom’ on its head. And that’s exactly what the launch of adidas Originals Superstar is all about. Challenging the old notion of ‘Superstar’ and reclaiming the meaning of this word. When David Beckham began his career, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Fame was just a by-product of their originality, hard work and dedication.

For the adidas Originals Superstar Launch 2015, the message is clear: being a true Superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be.

Be an #originalsuperstar

 
Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join the conversation by using #adidasOriginals and #originalsuperstar.

Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza
 

The iconic adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations, it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement, with The Superstar Vintage Deluxe.

Even though the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s, Mark Gonzales signed with the adidas skate team, which legitimized the relationship between skate culture and adidas forever. In 2004 adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather, right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items, which initiated the inspiration for the following decade of sneaker culture.

Even though adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has changed the meaning of what it means to be a true superstar. Today, people regard stardom as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have. But, for David Beckham, ‘It’s not about trying to be the next big thing.’ Nor is it ‘about having your name on a flag or a jersey’ – pro-basketball player Damian Lillard.

In the short film from adidas Originals called adidas Originals | #OriginalSuperstar, directed by Karim Huu Do, the star-studded cast decree that they are not superstars – turning the 21st century’s concept of what ‘superstar’ means on it’s head. And that’s exactly what the launch of adidas Originals Superstar is all about. When David Beckham started out, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Fame was just a by-product of their originality, hard work and dedication!

For the adidas Originals Superstar Launch 2015, the message leaves no room for misinterpretation: being a true superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be!

Relevant Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza

Chappie tells the story of

The first robot with the ability to think and feel for himself. His life, his story, will change the way the world looks at robots and humans forever. Youtube

Hang on… It seems that this sci-fi comedy fits into the impressive continuum of self-perpetuating movie robots – with specific reference to Short Circuit, 1986, and the robot #5.

After being struck by thunder, #5- originally designed as a military weapon, develops a mind of his own with human emotions and intelligence. Sound familiar?

What do you think? Comment in the box below…

]]> https://www.onesmallseed.com/2015/01/official-trailer-for-chappie-feat-die-antwoord-hugh-jackman-sigourney-weaver/feed/ 0 https://www.onesmallseed.com/2015/01/taylor-swift-is-obsessed-with-nashville-musicians-mash-up/ https://www.onesmallseed.com/2015/01/taylor-swift-is-obsessed-with-nashville-musicians-mash-up/#comments Tue, 06 Jan 2015 13:49:11 +0000 http://www.onesmallseed.com/?p=42745 All it takes is a little Taylor Swift magic to make a music video go viral! Nashville-based musicians Louisa Wendorff and Devin Dawson’s music video has so far received 8,874,221 views on Youtube with Taylor’s help by tweeting her 50 million followers.

The tweet, saying that she is “obsessed”, was in response to the Nashville duo’s acoustic mash-up of ‘Blank Space’ and ‘Style’ from Taylor’s 1989 album.

Taylor’s influence didn’t stop there. After spending hours stalking her fans on social media she hand-picked her most loyal fans and personally wrapped ‘Swiftmas’ presents which were delivered to their doorsteps!

Enjoyed this mash-up? Check out Avi Kaplan’s cover of ‘All About that Bass’ by Meghan Trainor here.

]]> https://www.onesmallseed.com/2015/01/taylor-swift-is-obsessed-with-nashville-musicians-mash-up/feed/ 0 https://www.onesmallseed.com/2014/12/one-small-seed-magazine-issue-28-dig-03-op-in-the-name-of/ https://www.onesmallseed.com/2014/12/one-small-seed-magazine-issue-28-dig-03-op-in-the-name-of/#comments Wed, 03 Dec 2014 10:26:05 +0000 http://www.onesmallseed.com/?p=42651 Here’s the lowdown for one small seed magazine Issue 28 / Digital 03 – #OPInTheNameOf – where we have decided to say:‘Step aside, l’art pour l’art’! We pay tribute to the art, artists, initiatives and debates that are actively changing and challenging pre-existing ideologies’, in whatever medium and throughout the globe. In this issue we take you on a fully digital interactive journey around the world, from Tokyo and Syria to Cape Town, the UK and Brooklyn…

 

Worth The Struggle for Syrian Rock Band

‘Music is our universal language, Arabic is our first.’ Headlining the music section is our interview with Tanjaret Daghet, the rock band creating revolutionary music that Syrian officials call ‘devil music’.

 

 

 

 

You’ve Been Hacked

Brooklyn artist/rapper Tim Fite isn’t concerned about what democratic pressures you face, technology has got you! ‘iBeenHACKED’ is Fite’s satirical comment on how society has been hacked by technology. Press play and enjoy our first Skype video interview across continents!

 

 

 

 

RESISTANCE Project: Breaking the AK-47

RESISTANCE project is a giant public art installation depicting a broken AK-47 that boasts a world record for spanning over 100 meters. Watch the 14-minute doccie on how the street art made out of wheat paste, was formed!

 

 

 

 

ベジタブル・ウェポン | Vegetable Weapons

War gets a parody punch! Tokyo artist Tsuyoshi Ozawa’s global project Vegetable Weapons had him travelling around Asia, America, Europe, and Africa where he photographed women holding weapons made out of vegetables.

 

 

 

 

Celebrities Strip Down for Fishlove

In the UK Fishlove have cooked up a campaign to bring awareness to the dire state that the global marine ecosystem is in. Celebrities such as Richard Branson, Gillian Anderson, and Sir Ben Kingsley stripped down and posed with dead fish in danger of extinction! Now that’s dedication!

 

 

 

 

House of Hackney X PUMA

In keeping with all things British – fashion house, House of Hackney transposes their luxe design to create a special edition PUMA line. We mirror this in Cape Town’s cityscape and feature the House of Hackney: SELECT Magazine Q&A.

 

 

 

 

In partnership with PUMA

 

 

 

]]> https://www.onesmallseed.com/2014/12/one-small-seed-magazine-issue-28-dig-03-op-in-the-name-of/feed/ 0 https://www.onesmallseed.com/2014/11/depp-manson-ninja-go-viral-watch-the-video/ https://www.onesmallseed.com/2014/11/depp-manson-ninja-go-viral-watch-the-video/#comments Tue, 04 Nov 2014 10:08:21 +0000 http://www.onesmallseed.com/?p=42288 Marilyn Manson, Johnny Depp and Ninja from Die Antwoord performed Manson’s ‘The Beautiful People’ song (from his 1996 album Antichrist Superstar) this Halloween at the legendary Roxy Theatre in LA.

This wasn’t a first for Depp – he has performed with Manson on and off since the 1990s. However, it was an unexpected surprise to have Ninja – who was introduced by Manson as

‘our extra special person from Africa. A wild country … with lions, tigers and bears

(nice one on the ‘country’ there, Manson. If you weren’t so smart, we’d take the piss. But we all know, that you know… there’s a shitload who wil!)

The footage, filmed by one of the fans in the crowd, has gone viral with over one million views in just two days.

Comments on YouTube vary from:

‘This is f-ing awesome’ (Daniel Börresen), to

‘3 satanic has-beens sharing the stage. How utterly boring. Jesus Christ is the Lord and Saviour!’ (TNN – Truth News Network).

Leave us what you think about this collaboration in the comment box at the bottom of the page…

]]> https://www.onesmallseed.com/2014/11/depp-manson-ninja-go-viral-watch-the-video/feed/ 0 https://www.onesmallseed.com/2014/09/from-penns-capote-to-warhols-marilyn-malkovich-malkovich-malkovich-tributes-historys-photographic-greats/ https://www.onesmallseed.com/2014/09/from-penns-capote-to-warhols-marilyn-malkovich-malkovich-malkovich-tributes-historys-photographic-greats/#comments Wed, 24 Sep 2014 09:59:53 +0000 http://www.onesmallseed.com/?p=41872 15 years since the iconic “Being John Malkovich” came to our screens, American photographer Sandro Miller has collaborated with the actor, which is also his  long-time friend, John Malkovich to recreate some of the most famous portraits captured throughout history.The project, which is titled Malkovich, Malkovich, Malkovich: Homage to Photographic Masters.

Richard Avedon – Ronald Fisher, ‘Beekeeper’, 1981

Andy Warhol – ‘Green Marilyn’, 1962

At the age of sixteen, upon seeing the work of Irving Penn, Sandro Miller knew he wanted to become a photographer. Mostly self-taught, Sandro relied on books published by many of the great artists canonized in photographic history. Through their pictures, he learned the art of composition, lighting and portraiture.

Malkovich, Malkovich, Malkovich honors photographs that have impacted Sandro. Pieces include Irving Penn’s photograph of Truman Capote in a corner; Bert Stern’s photographs of Marilyn Monroe; Dorothea Lange’s image of a migrant mother; Robert Mapplethorpe’s self-portrait with a gun; Annie Leibovitz’s iconic image of John Lennon and Yoko Ono; Richard Avedon’s beekeeper, among many others.

When speaking about Malkovich, Sandro states:

John is the most brilliant, prolific person I know. His genius is unparalleled. I can suggest a mood or an idea and within moments, he literally morphs into the character right in front of my eyes. He is so trusting of my work and our process… I’m truly blessed to have him as my friend and collaborator.

Pierre et Gilles – Jean Paul Gaultier, 1990

Irving Penn – Capote, New York, 1948

Annie Leibovitz – John Lennon and Yoko Ono, 1980

Arthur Sasse – ‘Albert Einstein pulling tongue’, 1951

Andy Warhol – Self Portrait, ‘Fright Wig’, 1986

Carl Fischer – Muhammad Ali, New York, 1967

Alberto Korda – Che Guevara, 1960

source: http://edelmangallery.com/

]]> https://www.onesmallseed.com/2014/09/from-penns-capote-to-warhols-marilyn-malkovich-malkovich-malkovich-tributes-historys-photographic-greats/feed/ 0