Culture & Lifestyle

Fuel 2015’s AfrikaBurn Excitement with a look back at our 300-page online ’12 Burn memory book!

AfrikaBurn 2015 is on everyone’s minds – well at least on ours! So, we’re re-sharing a something that’ll ignite your pre-Burn excitement and leave you smiling from nostalgia. It’s our stunning online magazine that we created after the 2012 AfrikaBurn… a journal into the Karoo that gives visual and written insight into AfrikaBurn. No picture...

adidas Originals Superstar Launch: Inspiring Creative Courage

Global superstars – Rita Ora, David Beckham, Pharrell Williams and Damian Lillard – are at the centre of the adidas Originals Superstar Launch 2015. The provocative movement aims to reclaim the word and meaning of ‘superstar’. In 1969, when adidas first launched the Superstar shoe, the meaning of the word was clear-cut! In today’s world,...

‘Life is what happens to you while you’re looking at your smartphone’

Eduardo Salles’ quirky and colourful illustrations do more than provide a good laugh. The Mexican illustrator and designer’s series entitled ‘Cinismo Ilustrado’ (‘Cynicism Illustrated’) uses satire to confront ideas of religion, politics, the environment, and popular trends in the 21st century.

We Hope You Bought it! Thumbs up Cassper Nyovest.

Cassper Nyovest, South African recording artist and producer, released the official music video for ‘I Hope You Bought it’ from his debut album Tsholofelo in December 2014. It has, so far, received 77,008 views on Youtube and 1,238 thumbs up! The video shows the process of airbrushing the Tsholofelo album cover, to show that: Although...

Taylor Swift is “obsessed” with Nashville musicians’ mash-up!

All it takes is a little Taylor Swift magic to make a music video go viral! Nashville-based musicians Louisa Wendorff and Devin Dawson’s music video has so far received 8,874,221 views on Youtube with Taylor’s help by tweeting her 50 million followers. The tweet, saying that she is “obsessed”, was in response to the Nashville...

one small seed Magazine Issue #28 / DIG 03: “#OP In The Name Of…”

Here’s the lowdown for one small seed magazine Issue 28 / Digital 03 – #OPInTheNameOf – where we have decided to say:‘Step aside, l’art pour l’art’! We pay tribute to the art, artists, initiatives and debates that are actively changing and challenging pre-existing ideologies’, in whatever medium and throughout the globe. In this issue we...

Celebrities strip down for Fishlove

Richard Branson, Jerry Hall, Gillian Anderson – to name a few – not only posed naked, but also embraced dead fish! Forget Yellowtail, here’s your catch of the day… one small seed magazine / Issue 28 / Digital 03: #OPInTheNameOf Issue, in partnership with PUMA.

ベジタブル・ウェポン | Vegetable Weapons

War gets a punch of parody! Tokyo artist Tsuyoshi Ozawa deconstructs political ideologies with his global project “Vegetable Weapons”. one small seed magazine / Issue 28 / Digital 03: “#OPInTheNameOf” Issue, in partnership with PUMA.

Vagina plaster caster turns to scanning naked body parts

Jamie McCartney, Brighton based artist, perhaps best known for ‘The Great Wall of Vagina’, has delved into photography with ‘The Sum of Our Parts’. The project was exhibited in November 2014 (Hove, U.K), featuring a series of portraits created from many individual body parts that were taken using a scanning machine. ‘The Sum of Our...

Cult of Self Magazine: Inked Cover Contest

Is your ink cover material? Cult of Self – an initiative between one small seed and Levi’s® – is searching for a standout person that leaves an impression on others. Issue 05 of Cult of Self Magazine gives you all you need to know to win…

Romeo Beckham gets paid £45 000 to $tar in Burberry Campaign

12 year old Romeo Beckham has starred in the latest Burberry advert, which paid him a whopping £45 000 (about R80 000) for one day’s work, making it £93 per minute! These numbers rank him up there with some of the world’s highest paid models.

Monster Energy Drink video linked to Satan has gone viral!

Over four million people (so far!) have watched a video posted on the 9th of November of a woman explaining how she thinks that the branding of the energy drink is the work of the devil – infiltrating Christian homes!


From the Lobster Dress to that Dirty Hippie… Here’s your front row ticket to a runway line-up of cross-pollinations and hybrid creativity. one small seed magazine / Issue 27 / Digital 02: “Big Brands and Famous Artists” Issue, in partnership with PUMA.