one small seed » Fashion | one small seed

Getting Self-Made by Sam Norval.

one small seed — Thu, 02 Apr 2015 10:05:46 +0000

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.

Click Expand and get involved in “Self-Made”

Credits:
Photographer: Sam Norval, Assistant Photographer: Jakub Fulfin
Stylist: Justin Jurd, Assistant Stylist: Bianca van Rensburg
Hair and Makeup: Talia Barak
Models: Katerina @ M1 Models, Daniela @ Base Models

Even in the early days of Hendrik Vermeulen Couture, it was all about…

one small seed — Wed, 01 Apr 2015 21:59:43 +0000

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.

With one small seed editor-in-chief Giuseppe Russo as art director and photographer Stephen Greeff working his magic behind the lens, models were transformed into robotic femmes fatales in a plot of high drama and thrill.

Click Expand for the shoot and behind-the-scenes video

That day in the garage… it got greasy

one small seed — Wed, 01 Apr 2015 21:59:06 +0000

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.

Conceptually, it would feature an underground hedonistic den of iniquity that would symbolise the darker side of urban living. Behind the scenes were oiled-up models and lacquered lips as a storm brewed overhead and a caged Rottweiler threatened to break loose into the grungy mechanic’s workshop.

Click Expand for the behind-the-scenes fashion video and full shoot

“Best Of” Issue | one small seed magazine / issue 29 / digital 04

one small seed — Thu, 19 Mar 2015 12:51:37 +0000

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing, lingering and certainly remembering–and we have no doubt it’ll do the same for you!

Making use of our digital magazine features, we have been able to breathe new life to previous print content – and everything has truly come together, just how we always envisioned! Please take your time to go through this magazine (all at once or a little bit each day) as a lot of work went into producing every edition and every page, since we first launched in 2005. This issue is a superlative balance of content, comprising of traditional and contemporary art, photography, fashion editorials, exclusive interviews, videos, feature articles, music, and the best of one small seed TV.

So, without further ado…

Follow us on:

Facebook
Twitter: @onesmallseedSA
onesmallseed.net

Diddo Velema’s “The Cure for Greed”

one small seed — Tue, 17 Feb 2015 06:31:06 +0000

In a society where gross consumption and instant gratification is an everyday reality, we perhaps should be using ‘The Cure for Greed‘ by Amsterdam-based artist-designer-inventor Diddo Velema. What is his cure? Well, simply put: an injection of five ml crimp-sealed serum vial containing one dose of stabilized pure dollar ink mechanically and chemically recovered from approximately $10,000 in US currency. (Length 01:49)

photo © Diddo

Each personally monogrammed custom-made mahogany or walnut box contains:

• One 24-karat gold plated syringe.
• One five ml crimp-sealed serum vial containing one dose of stabilized pure dollar ink mechanically and chemically recovered from approximately $10,000 in US currency.
• Two 24-karat gold plated needles.

photo © Diddo

What does Velema have to say?

The Cure for Greed is an iconic object that sparks an internal and social dialogue on all aspects of ‘greed’ — the benefits as well as dangers of this basic and pervasive human behaviour. It’s an invitation to re-examine our assumptions and inject them with the type of energy that will ensure new and evolving perspectives. Our hope is to learn from this process, and grow to become more human, not by repressing our nature, but by transcending it with understanding and compassion.Diddo Velema

…And what do you have to say?

Can Diddo‘s stabilized pure dollar ink recovered from approximately $10,000 in US currency saturate our ravenous greed by injecting it into our bodies with a 24-karat gold plated syringe?

Screenshot © Diddo

photo © Diddo

source: Diddo Velema, vimeo.com

adidas Originals Superstar Campaign: Igniting Creative Empowerment

one small seed — Fri, 13 Feb 2015 14:17:00 +0000

Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning of ‘Superstar’. The campaign features four major adidas original Superstars – Rita Ora, David Beckham, Pharrell Williams and Damian Lillard – who brazenly share their perspective on what makes a superstar.

An icon on the streets, the adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations – it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement… The Superstar Vintage Deluxe.

While the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s Mark Gonzales signed with adidas Skateboarding, a move that would legitimize the relationship between skate culture and adidas forever. In 2004, adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather – right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case, adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items that initiated the inspiration for the following decade of sneaker culture.

Although adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has altered the core meaning of what encompasses being a true superstar. Today, people regard ‘Stardom’ as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have.

Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist, speaks with conviction:

‘Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it’s 1969 or 2015, there is no short cut to being a Superstar.’

So, what does it mean to be a ‘Superstar’?

It’s not about having your name on a jersey, a flag, or the skin of a die-hard fan. It’s not about the number of views, likes or shares. It’s not about being seen in the front row seats at fashion week.

For David Beckham, ‘It’s not about trying to be the next big thing.’ Nor is it ‘about having your name on a flag or a jersey,’ says Damian Lillard.

adidas Originals | #OriginalSuperstar

In the short film (featured above) from adidas Originals and directed by Karim Huu Do, the star-studded cast decree that they are not superstars – flipping the longstanding idea of ‘Superstardom’ on its head. And that’s exactly what the launch of adidas Originals Superstar is all about. Challenging the old notion of ‘Superstar’ and reclaiming the meaning of this word. When David Beckham began his career, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Fame was just a by-product of their originality, hard work and dedication.

For the adidas Originals Superstar Launch 2015, the message is clear: being a true Superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be.

Be an #originalsuperstar

Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join the conversation by using #adidasOriginals and #originalsuperstar.

Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza

Romeo Beckham gets paid £45 000 to $tar in Burberry Campaign

one small seed — Wed, 12 Nov 2014 11:39:38 +0000

12 year old Romeo Beckham has starred in the latest Burberry advert, which paid him a whopping £45 000 (about R80 000) for one day’s work, making it £93 per minute! These numbers rank him up there with some of the world’s highest paid models.

Romeo shows off his dance moves in the ‘From London with Love’ video and stars alongside models Hannah Dodd and Anders Hayward. Donned – of course – in traditional Burberry attire: the signature scarf and trench coat!

Don’t be fooled – this is nothing new for Romeo! He made his modelling debut when he was just 10 years old in the Spring/Summer 2013 Burberry adverts. Christopher Bailey, Burberry’s chief creative officer, says:

It continues to be an utter joy working with Romeo – he has charm, style and energy. I’m delighted that he’s the lead role in our festive campaign.

What do you think: cute, or over the top? Comment below…

100 years of fashion in 100 seconds

one small seed — Wed, 11 Jun 2014 15:30:56 +0000

We’ve all stood in amazement before our parents cupboards, staring at their thick tweed coats and slim-brimmed fedoras. We’ve all stared at the flowing gowns our mothers would wear when accompanying our fathers to an event. Care to wonder how we got to leather jackets and Chuck Taylor’s All Stars? Here’s a fun video that explains it all!

Screen shot

Iconic elements – such as leather jackets and Chuck’s — have been modified and moulded through time to eventually become skinny-jeans, nylon jackets and colourful high-tops. Not to mention that our outfits seemed to have gotten a lot shorter and much tighter — it’s as if modesty and class was all the rage up until the late 1960s and became irrelevant after spandex and neon socks.

Westfield Stradford City uploaded this video onto YouTube depicting 100 years of fashion dating from 13 September 1911 up until 13 September 2011. The clip eloquently guides you through the era of classy gentlemen and elegant women to the punk metal look and even the disco era — just to name a few. But what’s more, you’ll be taken aback to see just how your grandparents got down and boogied their way through Electric Avenue!

Words by: Matthew Alexander

What’s your favourite fashion era? Here are some of the comments people left below the video on YouTube, you can click here for more. Feel free to continue the conversation by leaving a comment below or tweeting us at @onesmallseedSA.

DiamondCalibre:

I wish it was still the 1910’s to 1940’s fashion…

kaylapeace234:

It’s funny how men and even women back then were so classy and actually were modest.
Funny how people change in such short time.

XxAleenazxX:

There is no universal idea of modesty. Modesty changes and is different across different cultures and societies. You probably don’t think that showing a bit of leg up to the knees is immodest, yet for a long time it would have been considered that.

Screen shot

screen shot

For another entertaining fashion video by Diesel on one small seed click here

Diesel | The A-Z of Dancing

one small seed — Thu, 17 Apr 2014 13:21:37 +0000

Diesel‘s new ad, featuring well-known dancers showing us the world’s fav moves in alphabetical order, has made its rounds on the net since it was first published on 11 April. This is probably due to the coolheaded but catchy ‘Wut’ by rapper Leif and the uber-cool boogying accompanying it, but also because — from rhumba to twerking and pole dancing — there’s a move in there for everybody. It’s a thrill to watch and it makes the naive dreamer in us think, ‘If only I had the chance and possibly one of those jogg jeans, I could totally bust one of those A to Z moves against the beautiful LA skyline.’ And yes, you heard right, Diesel actually wants you to do this when they say ‘We are now inviting fans across the globe to dance their way into a one-of-a-kind follow up film — upload your moves to Instagram, Vine etc using the hashtags #joggjeans and #iDdance.’ Have fun!

Image: www.facebook.com

Image: www.fashion-insider.de

Image: www.fastcocreate.com

Escándalo: a Cruise 2014 Fashion Film by Karla Colletto

one small seed — Tue, 22 Oct 2013 09:13:00 +0000

It-girl is on the run in Karla Colletto‘s new Cruise 2014 short film, entitled Escándalo. Where she’s going, nobody knows! Ah, life!

Escándalo: a Cruise 2014 Fashion Film by Karla Colletto from Karla Colletto on Vimeo

Credits:

Concept and Design: Design Army
Music: Le Parisienne
Composer: Andrew Blaney [PRS]

Crew:

Creative Director: Pum Lefebure, Jake Lefebure (Design Army)
Director / Cinematography: Dean Alexander
Designers: Eileen Tjan, Charlene Sepentzis (Design Army)
Editor: David Grossbach
Copywriter: Mark Welsh
Color Grade/Animation: Jeremy Stuart, Victor Uhal
Camera Assist: Rashid Belt
Prop Assistant: Wiola Marek
Hair/Make-up: Dale Johnson
Model: Zinta (Photogenics, LA)
Wardrobe stylist: Rodney E. Hall

Source: Vimeo, Karla Colletto