It all started back in the ’60s, when PUMA’s German design and development ‘engineers’ really began to perfect sport shoemaking. They considered the human factors that other companies weren’t even thinking of yet. PUMA’s heightened awareness of ergonomics helped it develop a new, innovative approach to footwear. These moulded PU shoes were made in Europe, with a super high quality that was tough to replicate, sculpting to the foot to enable greater support and comfort.

This design helped top PUMA athletes and ambassadors like Boris Becker play longer without fatigue. They became united with their PUMA shoes. This ‘cradling of the foot’ was a game changer. When coupled with that underdog style and tube socks, a unique sporting aesthetic was born; the man became bigger than the game itself. This execution is finished in a rich leather with an eye-catching emboss effect.

The PUMA SELECT Tennis collection for S/S15 is modelled by Boris Becker’s son, Noah, quietly retaining the authentic roots to the PUMA Archive while becoming relevant to the fashion and streetwear consumer. The collection re-invigorates PUMA’s historic Tennis category that is now firmly positioned within lifestyle. He walks the tennis court with his dad and strolls through the streets of London looking fresh as funk. Browsing with hungry eyes through a record store, Noah Becker aims to form his own legacy – in music. A gentleman with grit and grace, Noah speaks from the heart, unpretentious and with reverence, about his father…

When my dad played, he gave it everything he had – he was athletic, determined… agile … He had the energy and self-belief that most people never have… and he never gave up’

Important Information
As of February 2015, SELECT Tennis apparel is available from PUMA SELECT stores in Bree Street, Cape Town, and Juta Street, Johannesburg as well as X-Trend Stores. Footwear can be found at PUMA SELECT stores, X-Trend, Shelflife and The Jungle and Lyme.

Follow PUMA
Web: PUMA Select
Twitter: @PUMASouthAfrica, use the hash tag #PUMASelectCT to keep up with the conversation.
Facebook: PUMASouthAfrica

The iconic adidas Originals Superstar shoe has forged its way through history. From its humble beginnings as highly technical performance footwear designed for basketball courts, to integrating into the hip-hop scene in the ’80s, to various innovations and collaborations – it has always maintained its integrity! In 2015 adidas Originals begins its homage to the shoe that started a movement… The Superstar Vintage Deluxe.

Even though the Superstar’s quintessential design has its roots in sportswear, the timeless silhouette has broken those boundaries and goes beyond the constant flux of fashion trends. The connections between skateboarding culture, hip-hop, fashion and prominent figures have been prevalent throughout the history of adidas Originals Superstar. Starting with Run-DMC’s endorsement deal with adidas in 1986, which included the track ‘My adidas’ on their bestselling Raising Hell LP. A tune that set the tone for future relationships in the entertainment industry.

And then in the late ’80s Mark Gonzales signed with adidas Skateboarding, a move that would legitimize the relationship between skate culture and adidas forever. In 2004, adidas Originals Superstar celebrated their 35th Anniversary with the #SS35 campaign, consisting of 35 collaborative shoes. The final product was the #35 model, which was handmade entirely from the most luxurious leather – right down to the shelltoe and even the outsole! The masterpiece was presented in a large white case, adorned with gold-plated hardware and a matching cleaning kit. The few reproductions of the shoe have become collectors’ items that initiated the inspiration for the following decade of sneaker culture.

Even though adidas Originals Superstar has maintained its authenticity and class, the 21st century environment that we live in has altered the core meaning of what encompasses being a true superstar. Today, people regard ‘Stardom’ as being referred to by your first name, having fans who are interested in what you eat for breakfast, and how many ‘Likes’ or followers you have.

Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist, speaks with conviction: ‘Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it’s 1969 or 2015, there is no short cut to being a Superstar.’

So, what does it mean to be a ‘Superstar’?

‘It’s not about trying to be the next big thing.’ – David Beckham

[Nor is it] ‘about having your name on a flag or a jersey’ – Damian Lillard

adidas Originals | #OriginalSuperstar

In the short film (featured above) from adidas Originals and directed by Karim Huu Do, the star-studded cast decree that they are not superstars – flipping the longstanding idea of ‘Superstardom’ on its head. And that’s exactly what the launch of adidas Originals Superstar is all about. Challenging the old notion of ‘Superstar’ and reclaiming the meaning of this word. When David Beckham began his career, all he wanted was to be the best football player he could be, and Pharrell had a compelling need to create music. Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from when they started out remain intact. Fame was just a by-product of their originality, hard work and dedication.

For the adidas Originals Superstar Launch 2015, the message is clear: being a true Superstar is being original and having the courage to create without external validation. With your pair of adidas Originals Superstar’s, laced up or down and placing you firmly on the ground, you can be the #originalsuperstar you were born to be.

Be an #originalsuperstar

 
Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join the conversation by using #adidasOriginals and #originalsuperstar.

Links:
Website: http://www.adidas.co.za/originalsuperstar
Twitter: hashtag #originalsuperstar Follow @adidasZA
Instagram: adidasza
 

Give us your comments, here are some from the YouTube video…

TheUnchainedMind

Now this is how you fucking advertise.

John Christian Fjellestad

First I thought this advert was lame, but than I understood! 

Stéphane Lambert

This is pure POETRY. I can’t help thinking about it each time M. W blows (my mind -;)

iquidiag3 months ago

putting wind to work

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Here are some viewers’ comments, leave your own at the bottom of the post!

Perfect ! Nice tracking, cool integration of the motion elements, really nice performance, congrats to all the people involved on that – Mattias Peresini PRO

Imagine having a device like this to teach students the principles of math, physics and architectural design. Didn’t like make but this would make me stay after class. – tanalyn dollar PLUS

I’ve changed my mind about deaf people now I’ve seen this. They’re alright – WPryn3D

 
Directed, Shot & Edited by David Turvey

LEAVE YOUR MARK!
Art of this nature always leaves room for conversation… Here’s a some of YouTube comments we’ve picked out to show you. Leave us what you think about this art form and the video in the comment box at the bottom of the page…