It all started back in the ’60s, when PUMA’s German design and development ‘engineers’ really began to perfect sport shoemaking. They considered the human factors that other companies weren’t even thinking of yet. PUMA’s heightened awareness of ergonomics helped it develop a new, innovative approach to footwear. These moulded PU shoes were made in Europe, with a super high quality that was tough to replicate, sculpting to the foot to enable greater support and comfort.

This design helped top PUMA athletes and ambassadors like Boris Becker play longer without fatigue. They became united with their PUMA shoes. This ‘cradling of the foot’ was a game changer. When coupled with that underdog style and tube socks, a unique sporting aesthetic was born; the man became bigger than the game itself. This execution is finished in a rich leather with an eye-catching emboss effect.

The PUMA SELECT Tennis collection for S/S15 is modelled by Boris Becker’s son, Noah, quietly retaining the authentic roots to the PUMA Archive while becoming relevant to the fashion and streetwear consumer. The collection re-invigorates PUMA’s historic Tennis category that is now firmly positioned within lifestyle. He walks the tennis court with his dad and strolls through the streets of London looking fresh as funk. Browsing with hungry eyes through a record store, Noah Becker aims to form his own legacy – in music. A gentleman with grit and grace, Noah speaks from the heart, unpretentious and with reverence, about his father…

When my dad played, he gave it everything he had – he was athletic, determined… agile … He had the energy and self-belief that most people never have… and he never gave up’

Important Information
As of February 2015, SELECT Tennis apparel is available from PUMA SELECT stores in Bree Street, Cape Town, and Juta Street, Johannesburg as well as X-Trend Stores. Footwear can be found at PUMA SELECT stores, X-Trend, Shelflife and The Jungle and Lyme.

Follow PUMA
Web: PUMA Select
Twitter: @PUMASouthAfrica, use the hash tag #PUMASelectCT to keep up with the conversation.
Facebook: PUMASouthAfrica

The tweet, saying that she is “obsessed”, was in response to the Nashville duo’s acoustic mash-up of ‘Blank Space’ and ‘Style’ from Taylor’s 1989 album.

Taylor’s influence didn’t stop there. After spending hours stalking her fans on social media she hand-picked her most loyal fans and personally wrapped ‘Swiftmas’ presents which were delivered to their doorsteps!

Enjoyed this mash-up? Check out Avi Kaplan’s cover of ‘All About that Bass’ by Meghan Trainor here.

]]> https://www.onesmallseed.com/2015/01/taylor-swift-is-obsessed-with-nashville-musicians-mash-up/feed/ 0