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PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

one small seed — Tue, 31 Mar 2015 09:11:59 +0000

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the way back to the ’70s.

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PUMA Select
Twitter: @PUMASouthAfrica
Facebook: PUMASouthAfrica

SOPHIA CHANG X PUMA incl. video

one small seed — Tue, 14 Oct 2014 21:59:52 +0000

Designer-illustrator Sophia Chang collaborates with PUMA to create an exclusive Brooklyn-inspired collection. Watch the video! one small seed magazine / Issue 27 / Digital 02: “Big Brands and Famous Artists” Issue, in partnership with PUMA

GAP – WOMEN’S SUMMER COLLECTION 2013

one small seed — Tue, 15 Oct 2013 14:25:24 +0000

GAP’s Summer Collection 2013 adds a bit of edge to the classic American look. The wide array of materials used include stockinet, cotton and actual printed fabrics, denim in a variety of colours, and denim’s lighter but popular alternative — chambray fabric. The Collections’ colour ranges move between white, black, actual pastel and vibrant shades, including pistachio and khaki — the classic colours of safari style. Take a look below at the various Women’s Collections from GAP this season and stay posted for updates on the 2013 GAP Men’s Summer Collection 2013…

GAP – Women’s Summer, “Summer Essentials” Collection

GAP – Women’s Summer, “Something Blue” Collection

GAP – Women’s Summer, “Swept Away” Collection

GAP – Women’s Summer, “Poolside” Collection

GAP – Women’s Summer, “Point Break” Collection

GAP – Women’s Summer, “Heat Wave” Collection

GAP – Women’s Summer, “A Walk in the Park” Collection

GAP – Women’s Summer, “Bohemian Rhapsody” Collection

GAP – Women’s Summer, “White Hot Icons and Graphic Content” Collection

Relevant Links:

GAP SA Facebook
GAP SA Twitter Use #GapSA

adidas Originals presents All Originals Spring/Summer ’13

one small seed — Mon, 19 Aug 2013 12:16:07 +0000

On Thursday 14 August, adidas Originals showcased key looks from their upcoming Spring Summer ’13 range at an exclusive, VIP fashion show hosted at AREA3. The project that led to the exhibition was developed to create an honest, bottom-up story that would resonate with the people who love the adidas brand.

photo: Nelis Botha

The theme, ‘All Originals’, reflects the very nature of the Originals brand and was incorporated into all elements of the project: from the selection of pieces, photography and video style, even down to the recruitment and selection of the models used in the show and campaign collateral.

In order to engage original influencers to act as models, a unique casting call was put out, but for models that weren’t already signed, established or trained as such. The casting call was held at www.area3.co.za in a single day and all potentials were shot in the pieces that they would eventually wear at the fashion show and showcase in campaign collateral – it was an original experience.

Watch a video featuring the original models and selected pieces from the collection below:

All Originals | Spring Summer ’13 | AREA3 | 20 August 2013 from AREA3 on Vimeo.

The subsequent exhibition has been designed to allow people a chance to witness the project in a longer-lasting format, featuring life-size prints of the models and campaign with Q&A’s of each model involved, video projections from the show and the afro-electric sounds of Markus Wormstorm (who musically steered the evening) as well as, of course, featured adidas Originals pieces from the show.

Some of the signature items as well as imagery and video footage from the show will be exhibited in AREA3 from Tuesday, 20 August until Sunday, 22 September and will be open to the public.

Exhibition details

Open from Tuesday, 20 August 2013 to Sunday, 22 September 2013
AREA3, 20 Kruger Street, the Maboneng Precinct, Johannesburg East
AREA3 is open from 10h00 to 16h00
Tuesday to Sunday

Links:

www.area3.co.za
Follow @adidasZA #AREA3 #adidasOriginals
photography: Nelis Botha

photo: Nelis Botha

Fred Perry and Amy Winehouse – the last collection

one small seed — Wed, 07 Dec 2011 11:47:54 +0000

Fred Perry have released a selection from their Amy Winehouse collection to coincide with the release of the singer’s final album Lioness: Hidden Treasures. On the 5th of December at 9am the last collection by Amy Winehouse was showcased. Read on to find out where you can get the collection yourself.

The collection came with the release of Amy Winehouse’s final album and in continued support of The Amy Winehouse Foundation. Fred Perry released a selection of items from the phenomenal singer’s last collection for the fashion label.

The profits will be donated to The Amy Winehouse Foundation along with a seasonal donation to the charity. A spokesperson for Fred Perry said:

The collection would reflect Amy’s love of Fifties Americana and Art Deco Miami, the collection features an exclusive print scattered with cadillacs, juke boxes and cat’s eye sunglasses in a palette of pink mist, pale blue and black.

The collection is available from Fredperry.com. Prices vary from 350 rand to 2270 rand.