Posts tagged "launch"

adidas Originals Superstar Campaign: Igniting Creative Empowerment

Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...

adidas originals Superstar Campaign: Bringing Superstardom to the Street

Superstar: Is not what you think it is… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...
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