Give us your comments, here are some from the YouTube video…

TheUnchainedMind

Now this is how you fucking advertise.

John Christian Fjellestad

First I thought this advert was lame, but than I understood! 

Stéphane Lambert

This is pure POETRY. I can’t help thinking about it each time M. W blows (my mind -;)

iquidiag3 months ago

putting wind to work

Presented by Absa Life Xtreme, the Ultimate X 2012 festival will hit Cape Town 18 February 2012. Read on to find out how to win a hamper with Ultimate X and one small seed!

Action sports, in this context, refers to BMX (Bicycle Motocross), FMX (Freestyle Motocross), skateboarding and wakeboarding. Kitesurfing might also be an action sport, but it was not specified as so in the release. An elite platform is an elite platform is an elite platform. This festival, the Ultimate X festival is an elite platform, one for action and sports–action sports.

Cape Town’s V&A Waterfront will be transformed into an extreme sporting paradise with ‘death-defying’ stunts and ‘dare-devil’ twists. The event is presented by Absa Life Xtreme and you can expect to pay R100 at the gate, or R40 if you are under four years old. To save some cash purchase tickets ahead of time on computicket for R80.

© Ultimate X – Xtreme Fest All Rights Reserved

© Ultimate X – Xtreme Fest All Rights Reserved

Three bars, various lounges, grandstands, viewing decks, stalls and top SA DJs from Skullcandy will showcase the Full Alternative Lifestyle Aspects of the industry, according to the Ultimate X festival presented by Absa Life Xtreme’s Facebook page. Bring Alternative Lifestyle to the Absa Life Xtreme Ultimate X festival this season.

Three full service bars will be available and Skullcandy headphones will present top S.A. DJs who will take the beats to all the festival goers and the bars will ‘keep guests hydrated, hyped and entertained.’ Those who were there last year can surely agree to this claim. We certainly can. Check out our 2011 video TV coverage below

© Ultimate X – Xtreme Fest All Rights Reserved

The event is about more than good tunes and beer, or vodka and tequila mixed with Jaeger and a tiny bit of lemon juice though. It’s not really about that at all. It is about the Ultimate, the ‘X’! It is the ULTIMATE X festival (note: ‘festival’ not capitalized). The kings and queens of extreme will be performing! How extreme is that? It’s like, way extreme.

We’ve got something to add to the hype. It comes in a hamper and it includes:

x2 General Admission Ultimate X 2012 Tickets
x2 T Shirts (either DC, Fox etc)
x1 theGoodLife DVD
x1 DC Keyring
x1 pack Red Bull Energy Drink
x1 The Red Bulletin Magazine
Action Sports Stickers
X1 DC Cap

Only ONE person can win this. To win, simply follow these three steps:

• Join Ultimate X 2012and Like one small seed on Facebook
• Tag BOTH @ ultimate_X and @one small seed Magazine & TV in your Facebook status and link to this post
• Tweet @ULTIMATE_X_and @onesmallseedSA with a mention of Ultimate X and one small seed.

Winners will be announced Thursday 17 at 16h00, See you on the weekend everyone!

© Ultimate X – Xtreme Fest All Rights Reserved

source: Ultimate X

Influencers (Length: 13:56)

Written and directed by Paul Rojanathara and Davis Johnson, this short documentary explores what it means to be influential and traces the path of trends as they trickle down from opinion shapers into pop culture. With Polaroid snapshots of New York and interviews with the top influencers in New York, this film questions the origin and spread of influence.

Staple (Length: 06:33)

This interview with founder and creative director of Staple Design, Jeff Staple, takes a look at the origins of the New York design studio in 1997. It’s an insightful look at Staple’s design philosophy and inspiration, from the streets of the Lower East Side to mix tapes and streetwear. The interview also takes a look at the processes behind Reed Space, one of the best boutiques in New York, and how it was founded by Jeff Staple quite by accident.

Earth Time-Lapse View from Space (Length: 17:00)

These photographs, taken in a time-lapse view from the international Space Station, explore serene and tranquil views of Earth from outer space. City lights shine through the atmosphere and make the blinking map look alive. The photographs were taken between August and October 2011, and use a special low light 4K camera.

Press Pause Play (Length: 10:54)


Press Pause Play asks whether democratised culture means better art, film and literature or the flooding of mass culture by the digital ocean. Accompanied by an interview with Moby, this is a provocative interrogation of the role of technology in empowering or stifling today’s artists.

Morpho Towers: Two Standing Spirals (Length: 02:40)

Two Standing Spirals is includes twin Ferrofluid sculptures moving synthetically to music. As the sound ebbs and flows, the iron spirals grow rows of spikes radiating upwards. The installation is a sensory marriage to technology and beauty is inescapable as the towers’ pulsate and uneven rhythms ripple across their dense surfaces.

Berlin die Sinfonie der Grobstadt (Length: 09:48)


Shot in black and white, this silent film was made in Berlin in 1927 by Walter Ruttmann. The soundless images are reminiscent of the Kino-Eye film style as they cut quickly back and forth, seemingly disjointed until the train pans past the camera. A sleeping Berlin is unmasked and slowly begins its daily routine. Berlin takes the audience back to a time in film history before colour and sound could distract the senses.

Imaginary Landscapes (Length: 40:00)

This four-part documentary on Brian Eno showcases the patron saint of ambient music with in-depth interviews and a close look at his music and life. Imaginary Landscapes peeks into the inspiration behind his imaginary landscapes of images and music is a 40-minute exploration of a modern artist at the cutting edge of the ambient music scene. It was made in 1989 and directed by Duncan Ward and Gabriella Cardazzo.

Roxy Music with Brian Eno, Andy Mackay, Bryan Ferry, Paul Thompson, Phil Manzanera

Click HERE to read the full breakdown of issue 24!