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Rising Up to sit down for a Q&A with OBEY

one small seed — Fri, 17 Apr 2015 08:49:51 +0000

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview with the face and force behind OBEY aka Andre the Giant, featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. #ThePurpleRevolution #RiseUp

Click Expand to watch our video exclusive with Shepard Fairey

Everything that I do came from skateboarding, and at first punk rock, and then later hip hop because hip hop became the new punk rock. Punk rock and skateboarding were always about creativity, resourcefulness, rebellion and then hip hop came along and it was the same way.

– Shepard Fairey

Interview by Sarah Claire Picton

Roger Ballen: much more than Die Antwoord’s inspiration

one small seed — Mon, 06 Apr 2015 21:59:08 +0000

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our short doccie and Q&A with him in our ‘Best Of’ Ten Years one small seed issue, in partnership with PUMA.

Watch Roger Ballen’s “Outland” & Find out more about his work with Die Antwoord

Getting Self-Made by Sam Norval.

one small seed — Thu, 02 Apr 2015 10:05:46 +0000

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.

Click Expand and get involved in “Self-Made”

Credits:
Photographer: Sam Norval, Assistant Photographer: Jakub Fulfin
Stylist: Justin Jurd, Assistant Stylist: Bianca van Rensburg
Hair and Makeup: Talia Barak
Models: Katerina @ M1 Models, Daniela @ Base Models

Even in the early days of Hendrik Vermeulen Couture, it was all about…

one small seed — Wed, 01 Apr 2015 21:59:43 +0000

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.

With one small seed editor-in-chief Giuseppe Russo as art director and photographer Stephen Greeff working his magic behind the lens, models were transformed into robotic femmes fatales in a plot of high drama and thrill.

Click Expand for the shoot and behind-the-scenes video

This man knows how to make girls go Wild

one small seed — Wed, 01 Apr 2015 21:59:42 +0000

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.

Click Expand for the fashion video and shoot

Credits:
Cast: Matt Taylor
Photographer: Sam Norval
Art Director: one small seed founder/editor-in-chief Giuseppe Russo

Models: donnet- ice models
agnes-ice models
ellenie-ice models

That day in the garage… it got greasy

one small seed — Wed, 01 Apr 2015 21:59:06 +0000

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.

Conceptually, it would feature an underground hedonistic den of iniquity that would symbolise the darker side of urban living. Behind the scenes were oiled-up models and lacquered lips as a storm brewed overhead and a caged Rottweiler threatened to break loose into the grungy mechanic’s workshop.

Click Expand for the behind-the-scenes fashion video and full shoot

Truly uplifting ad! #HearingHands

one small seed — Wed, 11 Mar 2015 10:05:36 +0000

‘Because a world without barriers is our dream as well.’ Watch this authentic, humble and thought-provoking ad by Samsung

Watch:

2 MILLION VIEWS IN A DAY! Maroon 5 Crashing Weddings for new video #Sugar

one small seed — Thu, 15 Jan 2015 13:30:00 +0000

‘We’re going to drive across L.A. and hit every wedding we possibly can,’ said Adam Levine about the concept for Maroon 5’s new video Sugar. The crashing (some staged, yes) was done in mid-Dec 2014 and now the video is online – and its gone viral, as planned! Here’s to crashing weddings, cruising Hollywood and the sound of ‘Sugar’.

Watch:

We Hope You Bought it! Thumbs up Cassper Nyovest.

one small seed — Wed, 07 Jan 2015 07:33:56 +0000

Cassper Nyovest, South African recording artist and producer, released the official music video for ‘I Hope You Bought it’ from his debut album Tsholofelo in December 2014. It has, so far, received 77,008 views on Youtube and 1,238 thumbs up!

The video shows the process of airbrushing the Tsholofelo album cover, to show that:

Although many people believe Cassper Nyovest’s career was an overnight success, this is not the case. Cassper’s career was built from the ground up… (Youtube video description)

Even though some may not be so impressed:

Yoh, not a good song, but the content, the words, hayi no, you settled the score with the so called fans and haters.” (Thuto Moloi)

one small seed loves it! You got our thumbs up Cassper!

What do you think? Leave your comment in the box below…

Taylor Swift is “obsessed” with Nashville musicians’ mash-up!

one small seed — Tue, 06 Jan 2015 13:49:11 +0000

All it takes is a little Taylor Swift magic to make a music video go viral! Nashville-based musicians Louisa Wendorff and Devin Dawson’s music video has so far received 8,874,221 views on Youtube with Taylor’s help by tweeting her 50 million followers.

The tweet, saying that she is “obsessed”, was in response to the Nashville duo’s acoustic mash-up of ‘Blank Space’ and ‘Style’ from Taylor’s 1989 album.

Taylor’s influence didn’t stop there. After spending hours stalking her fans on social media she hand-picked her most loyal fans and personally wrapped ‘Swiftmas’ presents which were delivered to their doorsteps!