To celebrate 140 years of an American icon, eight SA creatives have taken the Levi’s® 501® out on the town and documented their ventures through photographs showcased on onesmallseed.com as part of a global campaign called ‘What’s Your Interpretation?’ It is now up to you to vote for who you think interpreted the iconic pair of jeans best.

And, to make it more exciting, we’re giving away two Levi’s® vouchers – one in CPT and one in JHB. In order to win, follow @onesmallseedSA and LevistraussSA on Twitter, and vote for who you want to win by telling us their name in your Tweet with the hashtag #501s, remembering to include the city you live in i.e. #JHB/#CPT. Winners will be announced on Tuesday 30th. You’ll be able to vote once on Twitter and once below in this post. Without further ado, here are the 501® interpretations of Max Mogale, Sergio Ines, Grant Payne, Dan Nash, Marco Riekstins, Roy Potterill, Dylan Muhlenberg and Andrew Berry. They’ve done their job, so now it’s up to you!

IMPORTANT:Take a look at each of the eight interpretations and then scroll to the bottom to cast your vote! You can vote only once, but for two people! So, who are your top two…?

01: DYLAN MUHLENBERG
 

Dylan grew up with a love for words and has worked in the magazine industry for a decade now. After eight years at GQ, he’s realized that health is the new wealth and is now busy at SA’s biggest men’s magazine, Men’s Health.(Read more, here)

 
02: MAX MOGALE
 

Renowned for documenting the Cape Town street scene, Max Mogale’s photographic skills have seen him quickly rise through the ranks of the city’s social documentary crowd. (Read more, here)

 
03: MARCO RIEKSTINS
 

Marco Riekstins is a fashion blogger (Man of the Cloth), writer and stylist living in Johannesburg. Built under the premise that any man can live a fashionable existence. (Read more, here)

 
04: ROY POTTERILL
 

A long-time fixture of the Joburg creative community, Roy Potterill has always had an eye for opportunity and a talent for making things happen. He is currently the co-founder and creative wizz at Mobile Media Mob.(Read more, here)

 
05: DAN NASH
 

Creator and editor of South Africa’s Favourite Second Best Entertainment blog, Bangers & Nash. Online marketing consultant. MFCEO of #WhatUpRibs.

 
06: GRANT PAYNE
 

Grant Payne is a 25-year-old South African-based photographer/creator. His roots in photography lie deep in the streets and he’s one of those shoot-first-ask-later kinda’ guys. (Read more, here)

 
07: SERGIO INES
 

Sergio Ines is a Creative Director at a Cape Town ad agency. When he can, Sergio likes to talk men’s fashion on his blog WhatMyBoyfriendWore.com. (Read more, here)

 
08: ANDREW BERRY
 

Andrew looks for cool things, mainly South African cool things, but also cool things in general. Then he helps other people see these cool things by putting them on We-are-awesome

PLEASE NOTE: You can vote ONLY once here (for your top two interpretations!), but you can also vote via Twitter. Scroll to the top of the page and read the intro again for details on how to enter the competition and also get another vote in!
 

Image: adidas.co.za

Globally, a TVC and various retail point of sale elements, feature fashion’s wild child Jeremy Scott, Nicki Minaj, hip-hop artist Big Sean, Korean pop artist 2NE1 and NBA player, Derrick Rose.

On the home front, adidas Originals South Africa has developed a series of four locally produced videos, behind the scenes footage and images featuring local celebrities DJ Switch, beat boxer George Avakian, the adidas skateboarding team, B-boys (break-dancers) Vouks, The Curse and video game reviewer, Pippa Tshabalala.

Each video remains true to the ethos of the campaign – to represent originality, creativity and passion – whilst also highlighting a cross-section of local celebrities from different genres and sub-cultures.
 

 
Voting

From 8-28 October 2012, voting starts with the most popular crew winning R6000 worth of adidas Originals gear per crewmember and the opportunity to be showcased on a local platform, tailor-made to the crew’s particular expertise.

The 360° #represent brand campaign will come to life further through locally and globally produced television, digital and retail elements and locally driven activations, such as the brand’s Live Performances in both Cape Town and Johannesburg.

To upload images, go to www.adidas.co.za/originals.

Image: adidas.co.za

Image: adidas.co.za

Image: adidas.co.za

Image: adidas.co.za