The London-based, Japanese and Scandinavian-influenced brand Inoue jetted in to Cape Town to shoot a fine art-meets-fashion story for their Autumn/Winter 2009 collection. From the streets of Gugs to the golden sands of Clifton, the story journeys between the disparate elements of South African culture. Length 04:43

Chic Afrique from one small seed on Vimeo.

Instead of selecting models from glossy catalogues, the brothers collaborated with Afrochique sensation Gazelle on the project, using The Season Marimba Star players as their models and frontman Xander Ferreira as their photographer.



Featuring: inoue brothers
Kiyoshi inoue
Satoru inoue

Photographer: xander Ferreira

Models: boss, vlooi, tabang,dwesa, abbygail, Amanda

Music: ‘bluez’
the gaze

Produced: one small seed

Edited: shaun blomkamp