How is your wardrobe feeling right now? While we are stepping out of winter and embracing summer we’ve been hit by the ‘blues.’ Time waits for no man – or woman – and now is the time to give your closet an update with the latest adidas Originals Blue and Denim collection.


The adidas Originals Blue collection offers fresh styles and new silhouettes across footwear and apparel. adidas Originals sets a clear tone for the Blue collection to present a fashionable yet playful collection for the mature, trend-savvy consumer.

The adidas Originals Blue collection has been established as a pioneering label with premium-quality products and innovative, playful designs, all paired with huge dedication and a love of detail. Completing the holistic offer with styles from head to toe, the adidas Originals Blue collection introduced its first in-house Originals denim line in January 2011 with huge success.

Originals Denim as part of the Blue collection has successfully taken the first step in early 2011 and is ready to roll out even more. Having started with two styles per gender, the second season introduces new fits and washes as well as the expansion into denim tops for men and women who want to dress up in adidas every day.

On the men’s side, the successful models CONDUCTOR and REKORD come in new washes including premium raw selvage executions, while the MAD CAB represents a third style with a skinny fit and a low crotch. A modern denim shirt in spring blue and a dark rinse washing will make you feel hot under the collar this summer, even when the sun is down.

For women, Originals Denim contains the full package from top to bottom. The collection includes carry-overs in fresh colourways and the offer of Jeans should be able to satisfy every women’s needs. The skinny jeans CUPIE as well as the legging fits EASY FIVE will extend and flatter your legs for those nights out while the boyfriend fit WINETTA and the low crutch version MESOA will give you an edgy, casual look during an average weekday.

On the footwear side, the Blue collection consists of a comprehensive mix of premium classics and new silhouettes. Iconic styles get a premium twist in material and details as well as a contemporary facelift unveiling totally new, fashionable sneakers for both men and women.

To have a look at the Originals Blue Collection or check out the latest Denim range, simply click HERE and HERE. Follow adidas South Africa on Twitter @adidasZA and on Facebook to stay in the loop with more exciting adidas news, and make sure you join the exclusive 3Stripes club HERE to be the first to know about new adidas product launches, adidas events and receive exclusive members’ only special offers.