Cult of Self – in collaboration with Levi’s® – celebrates individuality and authenticity through focusing on specific subcultures. Through featuring content around tattoos, customized bikes (fixies etc.), café racers and skateboarding the aim is to cultivate a visual conversation around the individuals, groups and initiatives that encourage self-awareness. To make it as interactive as possible, a new photography competitions will be introduced regularly to encourage ‘street contributions’.

In issue 01, you can look forward to interviews with Levi’s® South Africa’s Buying and Merchandising Director Oliver Pywell about pushing limits to get what you want and Milo ‘Mr. Lucky’ Marcer explains how, with the rise of social media, we’re altering our perceptions of who we are. Yet most importantly, the #Yourcult photography competition winners, runners-up and best entries are on show. A R1000 voucher to get tattooed at The Cape Town Tattoo Social Club as well as Levi’s® gear is up for grabs. Stay inspired and let those creative spirits run high!