GAP’s Summer Collection 2013 adds a bit of edge to the classic American look. The wide array of materials used include stockinet, cotton and actual printed fabrics, denim in a variety of colours, and denim’s lighter but popular alternative — chambray fabric. The Collections’ colour ranges move between white, black, actual pastel and vibrant shades,...


Commissioned by Prada for their Autumn/Winter ’13 collection, Los Angeles-based writer, director & photographer Luke Gilford collaborated with Document Journal, Jane Fonda, and Jake Shears to create an chilling space-age short film, entitled The Future of Flesh.

Vanity Fair: The Decades Series

Ten decades, ten directors. In celebration of Vanity Fair’s 100th anniversary, ten eclectic filmmakers — from Judd Apatow to Don Cheadle to Brett Ratner — created a film on each era of the publication’s century-old history and the Zeitgeist that defined it. Watch all ten episodes of The Decades Series below.


For the current Autumn/Winter 2013 season, PUMA reveals the Brand’s ‘Lifestyle Collection Directors’ – a collective group of influencers who connect culture, attitude, and style with ambition. Sought out from the streets of Paris, Los Angeles and New York City, PUMA’s global group of Collection Directors have been assigned to enhance PUMA’s seasonal key products...


Paging through a collection of one small seed magazines, I came across a rather tickling photo shoot entitled South Beach, featured in issue 17, “The Wild Issue”. There is no mistaking its sexual undertone that defies all traditional sense of masculinity.          

The Aesthetics of Science: Iris Van Herpen’s Voltage Haute Couture Collection

For her fourth collection presented in Paris as a guest member of the Chambre syndicale de la Haute Couture, Iris van Herpen explores the electricity of the body in her ostentatious Voltage Haute Couture Collection.

adidas Originals presents All Originals Spring/Summer ’13

On Thursday 14 August, adidas Originals showcased key looks from their upcoming Spring Summer ’13 range at an exclusive, VIP fashion show hosted at AREA3. The project that led to the exhibition was developed to create an honest, bottom-up story that would resonate with the people who love the adidas brand.

Daft Punk and Karlie Kloss in Vougue

Storming through the streets of New York for the latest Vogue editorial is our favourite French duo Daft Punk alongside the beautiful Karlie Kloss. An ode to ‘Inspired New Evening-wear’, photographer Craig McDean creates a superlative affair of style between the musos, model and uptown New York. The duo sports their signature Hedi Slimane for...

Babatunde: Capulana Fever

The word Babatunde is a Yoruba (Nigerian) name and when translated it means ‘the father returns.’ Born in the heart of Johannesburg’s CBD, Babatunde has grown from a headwear experiment into a concept brand. Babatunde launched in July 2010 with a range of hats and caps but has since grown into a concept brand including...

American photography icon Bert Stern dies age 83

What do Audrey Hepburn, Elizabeth Taylor, Sophia Loren, and Brigitte Bardot have in common besides eternal fame? They were all clients of the late fashion photographer icon Bert Stern, who passed away on June 26 2013.

Backstage Epilepsy by Photographer Waldo Pretorius

Only some witness the final product and the few moments of perfection from the viewers’ seats of the catwalk. Designers spend months immersed in their work to bring their visions to life at the show. Filmed at the 2013 SA Fashion Week and Mercedes-Benz Fashion Week, photographer Waldo Pretorius‘ short film, Backstage Epilepsy, offers a...

Building Bodies

Body building is taking on a new form, and we’re not talking about gym-crazy beef cakes hyped up on steroids. Photographer Jess Bonham and set designer Anna Lomax are creating bodies from random materials in their latest project fittingly titled ‘Body Building.’ Set in front of plain white backgrounds, these artists have discovered a brand...

#FYI: Joy Division-inspired Game and other cool shit…

At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for...