What do the names Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Victor & Rolf and Lanvin in common? Yes, they’re all designers, but they have also collaborated with H&M, the Swedish fast fashion chain. Now it’s time for Versace to shine, they got their inspiration out of their old iconic Versace-designs, only to put them in a new jacket.


Versace’s fall collection will be available starting November 17 in 300 stores worldwide, the so-called pre-spring collection will be available for sale online from January 19. The collection includes both women’s and men’s pieces, as well as home accessories.

H&M has released the first official campaign visuals for the Versace for H&M collaboration, starring the models of the moment Daphne Groeneveld and Linsey Wixson. Photographer duo Mert & Marcus did the shoot, watching the first images I can see that Versace holds on to their own signature and style.


H&M said:

we will look back on the heritage of the brand, full of leather, print, colour and exuberance in exclusive materials.

Watch the making of the commercial and the interview with Miss Donatella Versace, herself!

When I look at the images for the latest collaboration with Versace, I immediately notice the bright colors, mini dresses and wild and floral paterns. Over all the collection breathes sexiness. As for me, I really want the short leather jacket. H&M and Versace set up a competition names: The Very Best of Versace for H&M Collection. Donatella Versace has reached a decision! This is the grand prize winner of Your Very Best of Versace competition.

Photographs: H&M