‘As the air is sucked out, I start feeling his temperature, his sweat,’ explains one of the female models who was ‘packed together’ with her partner for Condomania’s new condom advert shot by documentary photographer Hal. Although it aims to encourage safe sex and eternal devotion through advising ‘Preserve the love. Wear a condom,’ the couples — apparently found by Hal on nights out drinking — are only able to be in the air-less full-body condom for 10 seconds at a time and need to take sips from an oxygen can in between takes to recover. Evidently, this might not be eternal in the true sense of the word, but — as you’ll hear in the video below — the lovers speak of feeling their partner’s existence more when they can breathe less.

Macabre marketing or a meaningful take on modern love? What do you think? Feel free to tweet us on @onesmallseedSA or leave a comment below.

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com

Image: lostateminor.com