Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.

Conceptually, it would feature an underground hedonistic den of iniquity that would symbolise the darker side of urban living. Behind the scenes were oiled-up models and lacquered lips as a storm brewed overhead and a caged Rottweiler threatened to break loose into the grungy mechanic’s workshop.


Click Expand for the behind-the-scenes fashion video and full shoot