The second single ‘Understand’ off The Roots‘ new concept album …and then you shoot your cousin (available from today, 19 May 2014) is a provocative continuation of ‘When The People Cheer’, which was also directed by the talented Joe Baughman. Full of dark imagery such as a spooky church, a funeral organ or mass produced coffins and communion wine, the video lures you into a world that is creepy and intriguing because it differs from our familiar reality. Or does it? You decide!

The Roots' 'Understand'

The Roots’ ‘Understand’

Image: massappeal.com

Image: massappeal.com

Image: stereogum.com

Image: stereogum.com