A brand that continues to broaden the spectrum of ‘thinking design’, Apple has stood by their unwavering commitment to equality and diversity by making a stunning video showing their support in gay pride. (Length: 02.09)
‘Inclusion inspires innovation.’
-Apple CEO, Tim Cook voices this in his Tweet about the video
Shot during San Francisco’s city-wide pride weekend on June 28, the video features thousands of marching Apple employees and their families flaunting a re-imagined Apple logo with all the ‘Red, Orange, Yellow, Green, Blue, Indigo, and Violets’ of a rainbow. With conviction and commitment, Apple has once again earned their colours – well, at least in some circles.
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