
adidas Originals Blue and Denim collection
How is your wardrobe feeling right now? While we are stepping out of winter and embracing summer we’ve been hit by the ‘blues.’ Time waits for no man – or woman – and now is the time to give your closet an update with the latest adidas Originals Blue and Denim collection.

Puma is Undefeated: The PUMA x UNDFTD Collection
The best things come in threes, three act structure, three scoops of ice cream, three wise men and of course the three drops of PUMA’s collaboration with revered pioneers of street fashion, Undefeated. But what’s better than three, well I would imagine the promise of more to come. Frazier is welcomed home a hero after...

Puma x Shelflife – 08/08/11
August 8th 2011 saw the launch of the first ever collaboration between Puma and a local independent retailer, in this case Shelflife. With the ‘Train Runner’ line for men and ‘Laces and Ladies’ line for women, here’s the inside track on the milestone release.

WIN WITH SUPREMEBEING CLOTHING
If you love what you do and you do it well, success will follow. That is the philosophy behind street fashion label Supremebeing. For the next eight weeks one small seed in collaboration with Supremebeing™ will be giving away awesome prizes; alternating between men’s and ladies fashion week-by-week. Simply read on to win…

Dr.Rey and Bruno Schiavi Nip and Tuck Away at Lingerie
From a tastefully subdued Cape Town Fashion Show at the CTICC to the ridiculously hyped two-finger waving Dr Robert Rey at Queen Victoria Street’s Old Land Bank, this collection saw the unveiling of LingeRey. Dr 90210 on E! came dressed in his self-labelled “Pimp Chic” topped with Hollywood’s clichéd signature piece – a pair of...

WeSC x RZA: Chambers
The idea of collaboration between a hip-hop legend and fashion is hardly a new idea, but when it looks as good as the WeSC x RZA line, scheduled for Oct 2011, it’s hard not to get excited.

Treading Finite Boundaries: Art as Fashion and Fashion as Art
In an industry where the emphasis has been on economy of cost and efficiency of production, it is utterly refreshing to find someone who flagrantly disregards both. Imbued with dollops of style and brain in equal measure, Jacqueline Nurse is setting the foundation for a new school of thought through her latest endeavour called The...

BEN SHERMAN’S V.I.P PLECTRUM AUCTION
Ladies and Gentlemen, Guitar, Bass and Drums… It’s V.I.P time once again. Clothing brand Ben Sherman are introducing Ben Sherman’s Very Important Plectrums (V.I.P); an online auction of plectrums donated by iconic artists with all proceeds going to charity.

“The 031 Collection” Fashion Show
Durban has for too long been one of South Africa’s forgotten cities. Not anymore! Thanks to The 031 Collection Fashion Show initiative introduced by Mr Price, Durban has firmly rooted itself as the up and coming fashion capital of South Africa.

Visual Dialogue on Twenty Two
Vuyiswa Mutshekwane, better known as Vie among Joburg’s cool kids, is a radiant young woman who owns the boutique store Twenty Two, situated on the colourful strip of Juta Street, Braamfontein. Another brainchild of Vie’s is Fashion Fridays: a monthly event held at Twenty Two where fashion, art, music and a fashion crowd collide to...

The Lessons of my Fashion Indoctrinated Weekend
There is something alluring and attractive about the fashion industry and their lavished do’s that have everyone hopelessly captivated in awe, almost wishing to be a figure as stoic or worshipped as Anna Wintour. Fashion week, regardless of the country, is always a socialite’s dream, a fashionista’s must-be-seen-at and a chance for the who’s who...

I MISSY YOU – Exclusive interview with Los Angeles-based illustrator Missy McCullough
Digital creatives are fast becoming a force to be reckoned with. one small seed has managed to travel to the far ends of the earth to bring you an exclusive interview with an illustrator by the name of Missy McCullough. The Los Angeles native currently lives in her downtown loft, accompanied by both her...

OUR EVERYDAY CONCRETE HEROES
Article featured in Issue 18 – The Original Fake Issue – of one small seed. With hip-hop MCs People under the Stairs rhyming in my ears and change for a loose kept safe, the street is the place I catch myself smiling off-guard. There’s a feeling of wonder. Dialogues I hope one day...