No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

The True Holi Colours

With 2013’s We Are One Colour Festival and The Colour Run, South Africa has joined the global dye-tossing trend. Locally as well as globally the Hindu tradition-inspired events have, however, not gone down without controversy. We Are One Colour Festival — initially Holi One Colour Festival — omitted ‘Holi’ from their name, the for-profit organisers...

Ying Gao’s Moving Couture

Designer Ying Gao brings together science and fashion to create a spectacularly original design, like nothing you’ve ever seen before.

Interview | Field Report

After a five year disappearance from the music world, Christopher Porterfield has set music reviewers ablaze with his re-emergence as Field Report. The folk band was founded by Porterfield, with the name being anagram of the singer/songwriter’s last name. Porterfield found his feet on music stages playing alongside former bandmate Justin Vernon — otherwise known...

Saint Laurent | Pre-Fall 2013 Campaign

For the Saint Laurent pre-fall 2013 ad campaign Hedi Slimane called upon Freja Beha Erichsen to bring the clothes to life. The Danish supermodel brought her rocker attitude to the collection of slim-fit smoking jackets, leather pieces, and easy blouses for a final product that comes across as equal parts refined and edgy. Shot in...

Between Music and Painting | Brian Eno | 77 Million Paintings

Praised as one of the pioneers of ambient music, Brian Eno is an unshakeable legacy within the music industry. With musician, composer, record producer, and singer tacked to his name, Eno is showing his true skills as a multitalented elite with a kaleidoscopic audiovisual installation. First released as a software and DVD set in 2006...

| INTERVIEW | David Lewandowski: The Director’s Notes

The recently released video to Flying Lotus’ Tiny Tortures shows actor Elijah Wood dealing with the plight of a missing arm — it combines technical and emotional insight with creativity and has been praised as well as rejected by amputees’ commenting on YouTube. The mastermind behind the project and friend of Steven Ellison (aka Flying Lotus)...

EVERYBODY STREET | NYC IN FRAMES

Everybody Street is a documentary by photographer and documentarian Cheryl Dunn that pays homage to one of the most culturally and visually stimulating cities — the sometimes mean but always mighty New York City. Being a drawcard for impulsive adventurers from across the globe and rich in history as well as forward-thinking movements, the vibrant...

Vivienne Westwood: Modelling Domestic Violence

Violence against women has been one of the resounding themes of 2013’s storybook with riots breaking out in India and South African communities taking to the streets in protest against gender-based atrocities. British fashion designer extraordinaire Vivienne Westwood has tailored the fashion industry with her daring designs and fearless opinions. While advertising in fashion has...

Brett Willliams | Chalking the Colour in Vulnerability | Part II

Capetonian artist Brett Williams has a knack for exploring rawness and vulnerability in the human form through his daring art pieces. In part one of our discussion, he talked to one small seed about his craft and his process of creation. In part two Williams tells us about his discovery of his colour-blindness, his art...

Brett Willliams | Chalking the Colour in Vulnerability | Part I

Colour-blindness and art may seem like an unlikely combination, but Brett Williams is chalking the colour in emotional rawness and vulnerability through art. The Cape Town-based artist is diversely talented with a penchant for acting and an ability to re-create and re-interpret the human form in his striking artworks. His subjects are people of all...

Cuttooth: subterranean downbeat blues

Coming from Newcastle, UK, the young producer Nick Cooke aka Cuttooth has recently released his second LP and the first on 4lux Recordings. Featuring vocals from Hitomi (King Midas Sound/Ninja Tune), Sarah Linhares (Onra/All City Records) and Bridie Jackson (Glastonbury Emerging Talent 2013 Winner), the self-titled LP was dubbed by 4lux as dubbed ‘An excellent...

Interview | Tim Atkins | African Zoo

Hailing from Pietermaritzburg, South Africa Tim Atkins is one young photographer worth watching. At 27 years old he has already worked with several internationally known photographers and is a focused artist. After receiving a diploma in fine art photography he began his career as a professional photographer and has since been busy expanding his portfolio...

| Video & Interview | I See A Different You

Africa is the root of everything we know, from the first of humankind to stand on two legs to the origin of every technological device we use today… and the mix and diversity of cultures on this continent is staggering; from the Berbers in the Atlas Mountains, to the Bantu tribes in the east and...
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