The Zimbabwean’s Voiceless Campaign
Just under a year ago we featured the wonderful ad campaign for The Zimbabwean by TBWA Hunt Lascaris Johannesburg, a campaign that highlighted the worth of the Zimbabwean dollar bill by using it to create actual billboards, posters and other outdoor advertising, as a meme representative of Zimbabwe’s plummeting socio-economic circumstances. This year, the same...
CAPE TOWN INTERNATIONAL JAZZ FESTIVAL
Taking place this weekend is the world renowned Cape Town International Jazz Festival. This year’s event include artists from Gazelle to Hugh Masekela and Larry Willis with a special performance by legends Earth, Wind and Fire. Never in our nation’s history has a music event been singled out in a State of the Nation address like...
INTERVIEW WITH AKOSUA AFRIYIE-KUMI
Six years ago, Akosua Afriyie-Kumi, traded her life in Ghana for the pursuit of fashion in London. This “fashion super woman” has always had an affinity for drawing, which inspired her to harness her skills at Oxford Brookes University. Through her foundation degree, her love for fashion grew and she majored in it before completing...
OUR EVERYDAY CONCRETE HEROES
Article featured in Issue 18 – The Original Fake Issue – of one small seed. With hip-hop MCs People under the Stairs rhyming in my ears and change for a loose kept safe, the street is the place I catch myself smiling off-guard. There’s a feeling of wonder. Dialogues I hope one day...
TREEHOUSE LIVING: KEEPING YOUR HEAD IN THE CLOUDS
First recognised as the benchmark of an ideal childhood, whether it was real or a Hollywood construction, the lucky kids always had a treetop getaway in their backyard. It then became the muse of the musician and movie star, where we’d hear of conflicted creative’s shutting themselves in secluded cabin locations to heal their wounds...
THE BIOSCOPE THEATRE
Joburg has certainly reinvented itself with the rejuvenation of the historically vibrant areas surrounding the city centre. The revamp of Bioscope Theatre is the latest surge of colour brightening the streets of Maboneng Precinct on the ground floor of Main Street Life.
TAKE A BREAK
As yet another long weekend approaches many of us are packing our bags and heading out of town to take advantage of the break. Whether it’s a relaxing stay on the coast or a getaway to a game park, hotels have become a common holiday experience. Most of us are accustomed to the small and...
DON’T TELL ME, DUDE
Here’s one for the aphorists; a new religion ‘preached on a philosophy of non-prechiness.’ Its sounds refreshing, even though divulging into the origins of this sentiment may raise a disapproving eyebrow on right while leaving the leftfield in hysterics.
Pieces of Joburg
In an exclusive insider’s account, Paul White tells the story of an ex-gang member of the Pollsmoor 28s, part of the infamous South African Number Gangs feared around the world. His name is Joburg. Words: Paul White Photography: KOPE | FIGGINS Video: one small seed Productions When you decide to stab someone in...
Shiny, Happy, People… The people of Joburg
Not often do you meet a person who emits an energy that continues to resonate through you. Well Spoek Mathambo is that guy. An Ndebele Prince, a DJ, graphic artist and recently Mshini Wam – Spoek transcends all those petty nationalisms. Berlin. Germany. Miami. New York. He travels the world, making friends and breaking stereotypes, breeding...
ANDROGYNOUS ANONYMOUS: WHY POP CULTURE HAS NO GENDER
Paging through a collection of one small seed magazines, I came across a rather tickling photo shoot entitled South Beach, featured in issue 17, “The Wild Issue”. There is no mistaking its sexual undertone that defies all traditional sense of masculinity.






