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adidas Originals Superstar Campaign: Igniting Creative Empowerment
Superstar: It’s not about taking the easy route… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...
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adidas originals Superstar Campaign: Bringing Superstardom to the Street
Superstar: Is not what you think it is… In 1969, when adidas first launched the Superstar shoe, the meaning of ‘Superstar’ was clear-cut! Today, the word has been corrupted to the point of confusion. Inspiring creative courage, the adidas Originals Superstar Campaign is a provocative movement, one which aims to reclaim the word and meaning...
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adidas Originals Superstar Launch: Inspiring Creative Courage
Global superstars – Rita Ora, David Beckham, Pharrell Williams and Damian Lillard – are at the centre of the adidas Originals Superstar Launch 2015. The provocative movement aims to reclaim the word and meaning of ‘superstar’. In 1969, when adidas first launched the Superstar shoe, the meaning of the word was clear-cut! In today’s world,...
Adidas | Stan is Back
In the mid-1960s adidas‘ iconic Stan Smith tennis shoe was developed for French player Robert Haillet, by the start of the 70s Stan Smith‘s name was added to the sneaker and went on to become adorned with the trademark silhouetted image of Smith’s moustachioed face on the tongue of every pair. It was there when...
adidas Originals presents All Originals Spring/Summer ’13
On Thursday 14 August, adidas Originals showcased key looks from their upcoming Spring Summer ’13 range at an exclusive, VIP fashion show hosted at AREA3. The project that led to the exhibition was developed to create an honest, bottom-up story that would resonate with the people who love the adidas brand.
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A Tribute to Gonz
Mark ‘Gonz’ Gonzales has been a member of the adidas Skateboarding family for 15 years. Inspiring, developing and nurturing the skateboarding program, Gonz single-handedly revolutionized the world of street skating in awesomely unalterable ways over the past 15 years. To honour his inspirational lifestyle adidas Skateboarding and AREA3 in Joburg are displaying the art of...
#FYI: Caffeine toothbrushes and other cool shit…
At one small seed we believe in the power of unique ideas and novel concepts. Ranging from technology, design, art and music, we’ve compiled a collection of crazy, fascinating, funny and bizarre findings that we think would be of interest to you. Here are some of our favourite finds this past week. Stay tuned for...
Viviane Sassen | In And Out Of Fashion
Lauded for her imaginative images, Viviane Sassen is redefining contemporary photography with her fusion of fine art, fashion and photography. Sassen’s rise to fame is largely attributed to her inventive photo-series of Africa for which she won the Prix de Rome in 2007. The success behind her work lies in her creative ability to alter...
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‘Art is like a Weapon’ | Q&A with LoRo VeRz
Dazzlingly vibrant and playfully grown-up is the work of Brazilian graffiti artist, illustrator and humourist LoRo VeRz. After graduating from the Central Saint Martins School of Art and Design in 2001, he has exhibited in cities around the world and has customized adidas trainers for the 2012 Olympic Games. And just recently, he was asked to transcribe...
adidas originals I Represent I Vouks and The Curse I Behind the scenes
Since the 23 September the adidas All Originals #Represent campaign has been running, with entries flooding in from all over the country. Submissions are open until 7 October, so – South Africa – get moving on representing your crew! Whatever your mode, mantra or medium, show adidas and the world what you and your crew...
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Adidas calling South Africans to #represent!
Launched on September 3rd 2012, adidas has created a campaign – All Originals #Represent – calling on South Africans to represent the brand with originality, creativity and passion through loading videos, images, audio and mantras as a crew (two or more people) to its campaign website. Uploading must be completed by 7 October 2012. (video)...
The Dragons stole our heart
On a cold and rainy Friday night in the mother city we were lulled by a new yet familiar sound, entranced by electro and swayed by soul, not to mentioned truly funked by house – our house it seems, borrowed and brought back blue and new and wow and true. ‘Dreamy, shifting rhythmical moody rainbow...
Issue 17 Online
ISSUE 17 FEATURES: LOCAL DESIGN: SA’S CONSCIOUS DESIGNERS WILD PERSONALITY: IGGY POP MUSIC: OFF THEIR ROCKERS WILDLIFE: THE TRUTH ABOUT CATS & DOGS INTERNATIONAL ARTIST: MARK WHALEN (KILL PIXIE) COMIC STRIP: GAZELLE – THE GOLDEN RULE LIFESTYLE: EXTREME BEHAVIOUR FASHION: DISCOTHEQUE COUTURE – WILD YOUNG THINGS SA ART SCENE: UNTAMED ARTISTS TATTOO SHOOT: SOUTHERN INK...
