No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

| Interview | Oju Ona: The Story of an African Art Museum – Part 2

Produced by Dr. Jean-Marie Jullienne and compile and edited by co-authors, David Jullienne and Nozomi Kitazawa, Oju Ona: Collection of the South African Museum of African Art is the first book in the planned South African Museum of African Art series. Billed as the introduction to a much larger museum project, the 140 objects presented...

MiNNAAR: A long time comin’

MiNNAAR is an explosive and long-overdue musical collaboration between brother and sister Louis and Magdalene MiNNAAR. The super-talented siblings have been brooding over this symbiotic project for many months, engrossed in the crafting of their dramatic lyrics, soaring melodies and crunching beats. Not being governed by any specific genre, MiNNAAR’s music weaves an electronic beat...

Kyle Thompson: an inside story

How many stories can a picture truly tell? Kyle Thompson shows that an image can evoke an abundance of tales beyond the scope of the imagination. Hailing from Chicago, the young photographer was born in 1992 to a generation where photography and self imagery were as viable as a Hollywood dream.

| Interview | TOKiMONSTA: Telling Stories

In a music industry dominated by men, TOKiMONSTA (born Jennifer Lee) is a unique figure even amongst her female counterparts. Bridging the gap between electronic music and hip hop, her unique style includes elements of dance music while incorporating the ethereal mood of head-nodding beats. Preferring to just be herself, while not exploiting her looks...

BIG FKN GUN – Wunga

The latest project from BIG FKN GUN is their song ‘Wunga’, which shows their take on the drug that is currently destroying the youth in Durban and spreading to other townships. Directed by Ravi Govender(length: 04:10)

Long Days

An alluring woman living at a roadside motel carries out an earthly routine, but over the course of a night her true nature is revealed. (Length: 16:07)

Interpret Durban 4 leaves eThekwini in smiles

Interpret Durban is an arts and culture event in Durban South Africa. On the 31 August, Durban’s stunning 103-year-old City Hall welcomed the fourth edition of the festival, with a theme ‘The Concrete Circus Edition’.

Win tickets to Vodacom In the City!

Vodacom In the City is a one-day music festival taking place on 4 October in downtown Jozi. The line-up this year is unparalleled, and includes Swedish rock sensation The Hives, revived iconic British band Skunk Anansie, as well as alt-j and Boys Noize! We have one double ticket to give away, read on to see...

Ian MacKaye: The Political is Personal

In Issue 25 of one small seed magazine – “The Bigger Picture” Issue – we featured an interview with punk rock legend Ian MacKaye. To follow is the full interview – the result of a highly candid two-hour long conversation with MacKaye.

Beyond: A sci fi short

Arya (Bianca Malinowski) is the last remaining member of her family, a lineage with a unique genetic code that grants the ability to survive the folding of temporal and spatial boundaries… In short, she can teleport. Tasked with exploring new planets, she is in search of something that will explain who exactly she is and...

DJ DJNA ft. Jack Parow – Sick of it All

During his visit to Holland june this year Jack Parow visited the studio complex Kytopia to work with DJ DNA and drummer Michel Schoots. Two musicians that used to be part of what is called the most influential dutch band ever: Urban Dance Squad, who paved the way for (and heavily inspired) bands such as...

The young Hitler X Mercedes – A provocative new ad

Intelligent transportation systems are designed to protect human life. But what if cars have a soul and could influence the course of history? MCP is a provocative film project that raises these questions but Mercedes remains unconvinced. (Length: 01:19)

ANDROGYNOUS ANONYMOUS: WHY POP CULTURE HAS NO GENDER

Paging through a collection of one small seed magazines, I came across a rather tickling photo shoot entitled South Beach, featured in issue 17, “The Wild Issue”. There is no mistaking its sexual undertone that defies all traditional sense of masculinity.          
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