No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

Adidas calling South Africans to #represent!

Launched on September 3rd 2012, adidas has created a campaign – All Originals #Represent – calling on South Africans to represent the brand with originality, creativity and passion through loading videos, images, audio and mantras as a crew (two or more people) to its campaign website. Uploading must be completed by 7 October 2012. (video)...

pulp, colour & country – neil krug

Neil Krug’s latest creative offering lies in a series of books, entitled Pulp Art Book, (Volumes One and Two) which he created with Joni Harbeck, model and art director, who he is now officicially married to. Like something out of a Quentin Tarantino movie, his images have an authentically seasoned look with the kind of...

#bottomrightcorner – september week 02

Alright, alright! For this week’s #bottomrightcorner, we are going digital… As many synths, Charlie Brown teacher wubs and echoes as we can stand, we’d like to throw in a little wonk, a little glitch and a little dub just to keep things fresh… With new releases from the likes of our very on Spoek Mathambo,...

the pen and the lens: Justin Maller & Chris Knight

Fashion, Erotica and Illustration cross paths as Australian illustrator, Justin Maller and US fashion photgrapher Chris Knight collaborate to create some of their most breathtaking visuals yet. Justin is an art director by day, and is also the Creative Director of The Depthcore Collective, an international modern art collaboration he established in June 2002. Aside...

FlashBack | Asha Zero, Meaning in Pieces | Issue15

Asha Zero is an artistic avatar crafted beyond the confines of gender, age and race so that the artworks can speak for themselves uninhibited. Executed in acrylics, careful brushstrokes imitate the ripped edges of a page while flicks of paint carve the tears. It would be easy to mistake these paintings for carefully constructed collages....

FlashBack | The Digital Dreams of Rudi Silbermann | Issue16

Recently, a startling collection of work was uploaded to one small seed’s community network site. We, in the one small seed office, were stunned by the portfolio’s technical wizardry and its delicate, otherworldly compositions. Jessica Manim investigated the digital dreams and found Rudi Silbermann, a thoroughbred South African talent. Magical and breathtaking, Rudi’s talent is...

| Interview | Spaza$hop!

Everything you like and need in one place: The Spaza$hop! Comprised of Charlie Macc and Jonny Joburg these heads are more than willing to wake you up to their fire via the use of shock therapy. This JHB-based duo that mixes electro, kwaito and hip-hop, have a few songs to wake you up plus, an...

#FlashBack | Paranormal Parables | Issue07

At 23 years of age, Louis Minnaar is creating artworks that read as parables of a young man’s spiritual journey. It’s his creation of a paranormal world populated by erring human specimens, arachnid flowers, flocks of wide-eyed birds and a lonely, disjointed horse. Jenna Mervis thought she’d take a closer look… The world according to...

#FlashBack | Daring the Shoot | Issue16

PHOTOGRAPHY: Lillith Leda | www.lillithleda.com STYLIST: Lillith Leda & Kat Trim HAIR & MAKE-UP: Lillith Leda MODEL: Kat Trim Read the rest of issue 16: Open publication – Free publishing – More architecture Click here to view our #FlashBack selection for September.

#FlashBack | The Extraordinary Imagination of Ray Caesar | Issue12

Could you please describe how on earth you create these mesmerising images? 
My work is made in a three-dimensional environment using software called Maya. I have used just about every medium in my life and sculpted in a variety of materials; they’re all the same – just tools to bring out the fire in your...

#FlashBack | Stephen Street Paying the Piper | Issue23

Blur, The Smiths, Kaizer Chiefs, The Cranberries… names that have shaped the face of music. One thread ties these great bands together: a record producer called Stephen Street. He gave Ryan Eyden an exclusive interview from his home studio in London and discussed the mortal effect of the internet on the music industry and how...

#FlashBack | South Beach Photo-shoot | Issue17

Photography: Samnorval.com Stylists: Cally Palmer @ Max Models Make-up: Sandy Seale @ Six Love Photographers Assistants: Albert Brun & Jade Van Der Spuy Production, concept & Art direction: Lauren Livsey @ Rock paper Scissors-Theory Models: Bryce @ Ice Models, Celeste @ Ice Models & Nugget Read the rest of issue 17: Open publication – Free...

CORE: At The Heart of Street Art

CORE is a mixed-media, contemporary art exhibition featuring the imaginative works of Cape Town artists, Linsey Levendall, Anwar Davids, Leigh Cupido, Nardstar* and Rayaan Cassiem. Incredibly down-to-earth people, 4/5ths of the CORE family sit, waiting for their launch to begin. The calm before the storm is an understatement here, as, in just a few hours,...
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