No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Black Coffee directed by Chloe Coetsee of Bouffant/ Fringe

Black Coffee directed by Chloe Coetsee of Bouffant/ Fringe

This video piece accompanied the Black Coffee fashion installation at the Museum of Arts and Design in New York; it subsequently travelled to the Iziko National Gallery of South Africa. The film explores a journey of mysticism and ritual as reflected within the Black Coffee collection, it requires dedication in viewing. Length 05:29 (28 March...
ARYAN KAGANOF. THE SOLIPSIST.

ARYAN KAGANOF. THE SOLIPSIST.

  It doesn’t seem fair that one man is able to express himself successfully through almost every medium possible. So is the skill of our very own Aryan Kaganof. Responisble for the controversial documentary, ‘The Uprising in Hangberg’ that screened at the Labia, Kaganof now also has a film festival under his belt. Let’s here...
Boom+27 - Episode 01

Boom+27 – Episode 01

  Boom+27 is a bi-weekly online news portal showcasing a recap of all the latest events going on in and around Cape Town, Johannesburg and other South African cities. Featuring festivals, parties, award ceremonies, live gigs, exhibitions and more, one small seed will be there to keep you up-to-date on all things relevant in the...
THE FLAMJANGLED TEA PARTY

THE FLAMJANGLED TEA PARTY

The term flamjangled has solidified itself into the Cape Town lexicon. The second annual Tea Party offered a smorgasbord of delight accompanied by a genre bending soundtrack , costumed revelry and tea inspired libations. Brought to life by Good Times Events and the fantastic team behind Balkanology, the party proved itself one of Cape Town’s...
THE INCORRUPTIBLE MEDIUM - The Power of Photojournalism

THE INCORRUPTIBLE MEDIUM – The Power of Photojournalism

After reading an amazing book on the horrors of colonisation in Africa called King Leopold’s Ghost by Adam Hochschild – specifically focusing on the brutality seen in the Congo in the late 19th Century and early 20th Century by journalist-turned-explorer Henry Morton Stanley - I began thinking about the certain ‘labels’ society puts on people…...
RAMFEST 2011

RAMFEST 2011

one small seed made it to RAMFest 2011 in Cape Town, but barely made it out alive! Check out the footage to see what went down at South Africa’s only REAL Alternative Music festival. RAMfest – The Cape’s Ultimate Rock Festival – spanned 3 venues this year for the first time, bringing Real Alternative Music...
THE LAND OF GIANTS

THE LAND OF GIANTS

  Landsnet is an Icelandic electric company. About 80% of the electricity produced by Landsnet comes from green sustainable sources. In 2008, Landsnet set out a high voltage pylon design competition. The winners of this competition, Choi + Shine Architects of Boston, MA , USA, were also awarded the Boston Society of Architect’s Unbuilt Architecture...
The Zimbabwean's Voiceless Campaign

The Zimbabwean’s Voiceless Campaign

Just under a year ago we featured the wonderful ad campaign for The Zimbabwean by TBWA Hunt Lascaris Johannesburg, a campaign that highlighted the worth of the Zimbabwean dollar bill by using it to create actual billboards, posters and other outdoor advertising, as a meme representative of Zimbabwe’s plummeting socio-economic circumstances. This year, the same...
Newsletter - March 2011

Newsletter – March 2011

From the Editor March 2011 has seen some big changes to the world of one small seed. This month we launched our rebranding, giving new life to all of our platforms while maintaining a strong and unified brand identity throughout. You’ll notice these changes in one small seed magazine – starting with The Joburg Issue...
CAPE TOWN INTERNATIONAL JAZZ FESTIVAL

CAPE TOWN INTERNATIONAL JAZZ FESTIVAL

Taking place this weekend is the world renowned Cape Town International Jazz Festival. This year’s event include artists from Gazelle to Hugh Masekela and Larry Willis with a special performance by legends Earth, Wind and Fire. Never in our nation’s history has a music event been singled out in a State of the Nation address like...
GOOGLE IS WATCHING

GOOGLE IS WATCHING

When allowing everything in the free world to be photographed at random you are bound to come across some creepy, compromising snaps highlighting human imperfection… although I’m sure Google Street View’s primary mandate didn’t exactly intend to create a montage of prostitutes that would able you to compare the attire, modes of seduction and preferred client of...
French street artist JR receives TED Prize for 2011

French street artist JR receives TED Prize for 2011

On the 20 October 2010 Parisian street artist – known only by his initials JR – was awarded the prestigious annual TED Prize. Past winners include mainstream icons like Jamie Oliver, Bill Clinton and Bono, and like those before him, 2011’s seemingly unconventional winner received $100 000, and on a much – metaphorically speaking –...
OUR EVERYDAY CONCRETE HEROES

OUR EVERYDAY CONCRETE HEROES

Article featured in Issue 18 – The Original Fake Issue – of one small seed.     With hip-hop MCs People under the Stairs rhyming in my ears and change for a loose kept safe, the street is the place I catch myself smiling off-guard.  There’s a feeling of wonder. Dialogues I hope one day...
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