No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
THE ART OF BRIAN M. VIVEROS

THE ART OF BRIAN M. VIVEROS

Tortured and battered faces; rose tattoos and cigarettes dangling loosely from lips, these are the lasses of American artist, Brian M. Viveros. His works explore the murkier realms and his dark, mysterious women – reminiscent of Jamie Hewlett and Alan Martin’s Tank Girl –which have become his trademark. They gaze laconically beyond the viewer, their...
TREEHOUSE LIVING: KEEPING YOUR HEAD IN THE CLOUDS

TREEHOUSE LIVING: KEEPING YOUR HEAD IN THE CLOUDS

First recognised as the benchmark of an ideal childhood, whether it was real or a Hollywood construction, the lucky kids always had a treetop getaway in their backyard. It then became the muse of the musician and movie star, where we’d hear of conflicted creative’s shutting themselves in secluded cabin locations to heal their wounds...
Issue 21 Online

Issue 21 Online

Open publication - Free publishing - More south africa   ISSUE 20 FEATURES: PHOTOGRAPHY: MICHAEL MEYERSFELD ARTIST KILMANY-JO LIVERSAGE: ORDA GERMAN TOY DESIGNERS, COARSE: FUTURISITC FRENEMIES ARCHITECTURE: STARCHITECTURE PHOTOGRAPHER: BRIAN MCCARTY’S PLAYFUL THERAPY WELCOME TO THE FUTURE-RETRO TOMORROWLAND: INTERVIEW WITH FUTURIST MIKE WALSH THE TELEVISION WILL BE REVOLUTIONISED, EVEN MORE MUSIC AND THE FUTURE MUSIC:...

FlashBack | Roger Balen: Fly Me Away | Issue22

Located not far outside Johannesburg is a big empty space, a space where people are divided up with blankets, sheet metal and wood… a place that Roger Ballen calls ‘The Boarding House’. Between 2004 and 2008, the photographic artist would spend five days a week living and interacting with the people there, capturing those individuals...
THE BICYCLE PORTRAITS

THE BICYCLE PORTRAITS

Initiated by Stan Engelbrecht and Nic Grobler in early 2010, Bicycle Portraits is an aesthetic dialogue about contemporary South African bicycle consumer culture. Always on the lookout for fellow commuters, Stan and Nic are two creatives who are on a voyage of discovering the dynamics behind the simple act of two-wheel riding.
THE BIOSCOPE THEATRE

THE BIOSCOPE THEATRE

Joburg has certainly reinvented itself with the rejuvenation of the historically vibrant areas surrounding the city centre. The revamp of Bioscope Theatre is the latest surge of colour brightening the streets of Maboneng Precinct on the ground floor of Main Street Life.
TAKE A BREAK

TAKE A BREAK

As yet another long weekend approaches many of us are packing our bags and heading out of town to take advantage of the break. Whether it’s a relaxing stay on the coast or a getaway to a game park, hotels have become a common holiday experience. Most of us are accustomed to the small and...
DON'T TELL ME, DUDE

DON’T TELL ME, DUDE

Here’s one for the aphorists; a new religion ‘preached on a philosophy of non-prechiness.’ Its sounds refreshing, even though divulging into the origins of this sentiment may raise a disapproving eyebrow on right while leaving the leftfield in hysterics.              
HYPERREALISTIC SCULPTURES

HYPERREALISTIC SCULPTURES

Photorealistic sculptures are those which show life and nature as it really is. Artists who achieve such highly detailed works are known as hyperrealists. Six such artists are Ron Mueck, Evan Penny, Jamie Salmon, Duane Hanson, Sam Jinks and Adam Beane.        
THE MANY FACES OF PIERRE BETEILLE

THE MANY FACES OF PIERRE BETEILLE

Considered as the Photoshop–guru, French artist Pierre Beteille creates some of the most bizarre portraits, with a help of the ever-popular editing tool, Photoshop. Monkeyman, as he likes to be known, creates hilarious portraits of himself as different characters. He skillfully manipulates his photographs into sick and twisted individuals, while simultaneously making them look classy....
DIALOGUES WITH SPOEK MATHAMBO

DIALOGUES WITH SPOEK MATHAMBO

An interview conducted a while back. Enjoy…   Sarah Claire: So Spoek, tell me a bit about yourself. Spoek Mathambo: I’m an Ndebele prince, rapper, dancer, DJ, dreamer, illustrator and graphic artist. I live between Johannesburg and Malmö Sweden. I work as various art/music collectives… Namely: MSHINI WAM, SWEAT X, PLAYDOE and DJ as HIVIV....
Album Review: Spoek Mathambo – Mshini Wam (2010)

Album Review: Spoek Mathambo – Mshini Wam (2010)

Reviewer: Batandwa Alperstein Spoek Mathambo brings a fresh new flavour with his debut album, Mshini Wam. The beats and lyrics share the same characteristics: simple, cryptic and infectious. Tribal drums meet grinding synths to create an atmosphere of grungy downtown Jozi streets. There is a powerful irony in the special blend of sophisticated cheesiness that...

Syrian Rock Metal Band Q&A Continued…

I also read that many heavy metal fans are accused of being Satanists by the Syrian intelligence. I often feel that when I want to change someone’s perception of something for the better arguing my viewpoint doesn’t help a lot – it only creates more contempt. What is your approach? In the Arab world in...
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