No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Buddy Chellan on What he's Wearing

Buddy Chellan on What he’s Wearing

Buddy’s interest in BMX was triggered at a very young age.  His first BMX came along when he was about 13 years old, and it too served merely as a means of transportation. Through riding his bike, Buddy started meeting other riders, and heading on out for those long road pedaling trips. He started absorbing...
Album of the week: November week 1

Album of the week: November week 1

one small seed network member and Cape Town based interior designer Carla Shelley made a series of illustrations titled ”Natures forgotten’, inspired on the idea we have lost touch with our rhythm and connection to the natural environment. Carla: I believe in god only I spell it nature ~ Frank lloyd wright.  
Competition-time on one small seed!

Competition-time on one small seed!

With our Selected Creatives Competition, Orms & Synergy Live Music Photography Competition and Rock The Boat Competition we have a lot to offer you this month. Read on to find out how you can participate and win some amazing prices!
Enter the "Orms & Synergy Live Music Photography Competition"

Enter the “Orms & Synergy Live Music Photography Competition”

As summer sets in, so does an awesome new competition aimed at South Africa’s inspired, young photographers who have a passion for live music photography. The Cape Town School of Photography and Synergy are hosting this competition in conjunction with one small seed and there are some amazing prizes to be won; so read on...
WIN A DOUBLE TICKET WORTH R14 000 TO ROCK THE BOAT 2011

WIN A DOUBLE TICKET WORTH R14 000 TO ROCK THE BOAT 2011

Get on board the biggest party of the year with one small seed! Stand the chance to win one double ticket worth R14 000 to Durban Rock the Boat and have a life-changing experience from the 9th to the 12th of December 2011… Read on to find out how to win. 
SELECTED CREATIVES COMPETITION 06 - VOTING OPEN

SELECTED CREATIVES COMPETITION 06 – VOTING OPEN

With our last issue – #23 “Cult of Self” – being our sixth anniversary edition and marking our first year as an internationally distributed publication, we are very proud to present round six of our Selected Creative’s Competition, brought to you by Rado. A one small seed initiative that started in May 2010, Selected Creatives...
FASHIONING SOUTH AFRICAN STYLE

FASHIONING SOUTH AFRICAN STYLE

I can sense a fashion vibe in the streets of South Africa, there is something about to happen, It is a movement. It is a revolution and it’s got a name: WOZA.              
Jumping Back Slash: all about the TECHOUWAITO

Jumping Back Slash: all about the TECHOUWAITO

Jumping Back Slash has just launched his new album titled Nectah 003. We caught up with the face behind the Techouwaito beats for an interview; here’s what JBS had to say…
Interview with UK-based artist MOROKA

Interview with UK-based artist MOROKA

SA’s ass-shaking homegrown style of dance music, Kwaito, gets a little dirty with some chunky bass lines in Nectah 2 – the just-released album by UK-based artist Moroka. From parties at the pyramids to becoming the next samurai master, Moroka shares his latest theories with us in an interview.
UK-based artist MOROKA drops new EP "Nectah 2"

UK-based artist MOROKA drops new EP “Nectah 2″

SA’s ass-shaking homegrown style of dance music, Kwaito, gets a little dirty with some chunky bass lines in Nectah 2 – the just-released album by UK-based artist Moroka. From parties at the pyramids to becoming the next samurai master, Moroka shares his latest theories with us in an interview.
Win two double tickets to THE HAUNTING OF CITY HALL

Win two double tickets to THE HAUNTING OF CITY HALL

Known for their legendary Halloween dress up parties of Capitol Theatre in Pretoria, Griet have this year come to Cape Town to bring you the best of all Halloween events: THE HAUNTED CITY HALL – HALLOWEEN 2011. We have two double tickets to give away, find out how the win the actual tickets..    ...
Album of the week: October week 4

Album of the week: October week 4

one small seed network member and Johannesburg- based photographer Tracy Dyan Edsar Created a album titled ‘embody’‘; a series portraits of A work in progress – portraits of the marks and memories that are left on our bodies; by life, by death, by choices and change, and the portrait each part paints of our history.
October: Images of the week

October: Images of the week

Images of the Week features two astounding visual delights every week from one small seed network.
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