No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries
Cape Town Design Capital 2014 : what does it really mean?

Cape Town Design Capital 2014 : what does it really mean?

At six am on 26 October it was announced live from Tapei that Cape Town had beaten Bilboa and Dublin in the bid for World Design Capital. We spoke to director of Tsai Design Studio Tsai Y;
Coordinator of Creative Cape Town, Zayd Minty; and director of African Centre for Cities),Edgar Pieter
se. Read on to hear what they...
Dimitri Tsykalov's disturbingly interesting art

Dimitri Tsykalov’s disturbingly interesting art

While a growing part of the population is banishing meat from their diets and becoming vegetarians, there is a growing fascination for raw meat and what we can do with it. We make clothes, art and even photography out of it.            
WIN DOUBLE TICKET WORTH 800 ROND TO THE SEXY SUMMER SESSIONS ON A YACHT

WIN DOUBLE TICKET WORTH 800 ROND TO THE SEXY SUMMER SESSIONS ON A YACHT

Are you ready to get on board and cool off on the hottest, sexiest yacht party on the water this summer? The team at Sexy Summer Sessions has moored a yacht just off Clifton 4th beach to host the raddest parties this side of the equator every Sunday! The events are sponsored by Monster and...
The opportunity to have a first shot

The opportunity to have a first shot

Shootout to all the Filmmakers! Looking for your big break? Prestigious Liquor brand Jameson Irish Whiskey partnered with Kevin Spacey and his production company, Trigger street Productions ( The social network and 21) to discover up- and-coming talent from America, Russia and South Africa.  
NANNA VAN BLAADEREN: WORLD OF KNITS

NANNA VAN BLAADEREN: WORLD OF KNITS

Anyone who still thinks knitting is a grandma’s thing, is a bit old- fashioned themselves. Although we don’t need to worry about buying warm clothes with the coming of summer, I couldn’t help but sharing  the incredible knitted world of dutch designer Nanna van Blaaderen with you.      
Album of the week: November week 3

Album of the week: November week 3

one small seed network member and Cape Town – based artist Candace Hancock created this series of beautiful inks.
put your stache on & win exclusive R V C A tee

put your stache on & win exclusive R V C A tee

A Call for all the real men out there! This month is your chance to grow your stache without any complaints from your girlfriend. You can either go for the “Elephant”, the “Cooper”, or the modern “no 20”, it’s up to you! There are a few reasons to get an itchy upper lip this month...
Jungle of blogging

Jungle of blogging

In a world where it often depends on how many footprints you leave on the digital web to become a ‘somebody,’ how can you prevent becoming a ‘nobody’? It’s simple: start a blog! We catch up with Mali, founder of the successful South African blog ‘skattiewhatareyouwearing’ on how to distinguish yourself from others and what...
Album of the week: November week 2

Album of the week: November week 2

one small seed member and Port Elizabeth- based  photographer Dale Robertson created this black & white album with a voyeuristic point of view. Women are a central theme in his photographs and he plays around with lightning and shadow.
Lola Dupré, the queen of crafts

Lola Dupré, the queen of crafts

Do you remember a time when you could entertain yourself with some paper, glue and scissors? I’m sure everyone has created a masterpiece or two in their younger days, but it will surely fail in comparison to the queen of craft, Lola Dupré’s work.        
Issue 22 online

Issue 22 online

  ISSUE 22 FEATURES: URBAN DEVELOPMENT: FANUAL MOTSEPE ON JOZI YOUR OPINION: JOBURG IS INNER CITY EXPOSE: FROM 2016 TO 2011: THE CHANCING FACE OF JOBURG JOBURG STREET TOUR: HEY JOBURG, WHAT’S YOUR STORY? ARTIST COLLABERATION: WHAT’S JOBURG BY IAIN EWOK ROBINSON EXCLUSIVE INTERVIEW: PIECES OF JOBURG JOHANNESBURG PHOTOGRAPHER: ROGER BALEN: FLY ME AWAY SA HIPHOP...
Portraits: David Goldblatt at the Goodman Gallery Cape Town

Portraits: David Goldblatt at the Goodman Gallery Cape Town

Like most of Goldblatt’s work, his exhibition titled Portraits showing at the Goodman Gallery in Cape Town until 10 December 2011 is brutally honest and pulls the viewer into his world. one small seed contributor, Janelle Lubbe, visits the gallery for a brief encounter that left her with a haunting need to want to understand each...
New collaboration - Versace for H&M

New collaboration – Versace for H&M

What do the names Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Victor & Rolf and Lanvin in common? Yes, they’re all designers, but they have also collaborated with H&M, the Swedish fast fashion chain. Now it’s time for Versace to shine, they got their inspiration out of their old iconic Versace-designs, only to...
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