No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

Geology of Shoes

Barbora Veselá is a London-based shoe designer and maker. She likes to challenge classic shoe-making techniques, yet to also treat them with respect and celebrate their value. Playful and inquisitive thinking combined with old craftsmanship is what makes her work strong and unique. The Geology of Shoes is her latest project.(Length: 04:47) Geology of Shoes...

SON LUX’s ‘Easy’ – a dark, futuristic soul track

With his new album Lanterns set for release on October 29th through Joyful Noise Recordings, SON LUX shares a hip hop reworking of recent single ‘Easy’ featuring LA rapper & producer Busdriver.

M.I.A X Versus Versace

M.I.A. has teamed up with Versace in presenting a striking collection for the label’s Versus offshoot. Music is at the core of these influential pieces and the collection draws inspiration from “bootlegging” culture. With urban influences and rich electro ethnic prints, it’s all about the power of print. Bold statement streetwear for living large and...

“Etereas” – Animation Short

A hula hoop floats amidst a stunning location of México city. As it moves, a dancer appears and plays with the hoop. Every movement creates lines, impressive shapes and lights that float in the space as if being drawn to gradually create an impressive sculpture in movement. (Length: 03:53)

Aliki Kirmitsi: Objects of Design

Born in Nicosia, Cyprus but based in London, interior stylist and set designer Aliki Kirmitsi is meticulous when it comes to placing and manipulating objects in such a way as to tell a story. She believes that ‘to work as an interior stylist is to continuously be working on the communication between space and objects,...

GAP – WOMEN’S SUMMER COLLECTION 2013

GAP’s Summer Collection 2013 adds a bit of edge to the classic American look. The wide array of materials used include stockinet, cotton and actual printed fabrics, denim in a variety of colours, and denim’s lighter but popular alternative — chambray fabric. The Collections’ colour ranges move between white, black, actual pastel and vibrant shades,...

From the Brazen to the Bizarre: Architecture with no Boundaries

From never-ending staircases to giant butthole-resembling concert halls, we’ve found some truly bizarre ‘buildings’ and a few bold concepts to share with you!

LUKE GILFORD’S “THE FUTURE OF FLESH” FOR PRADA

Commissioned by Prada for their Autumn/Winter ’13 collection, Los Angeles-based writer, director & photographer Luke Gilford collaborated with Document Journal, Jane Fonda, and Jake Shears to create an chilling space-age short film, entitled The Future of Flesh.

Vanity Fair: The Decades Series

Ten decades, ten directors. In celebration of Vanity Fair’s 100th anniversary, ten eclectic filmmakers — from Judd Apatow to Don Cheadle to Brett Ratner — created a film on each era of the publication’s century-old history and the Zeitgeist that defined it. Watch all ten episodes of The Decades Series below.

#NextStartsNow: SOPHIA CHANG DIRECTS PUMA LIFESTYLE COLLECTION

For the current Autumn/Winter 2013 season, PUMA reveals the Brand’s ‘Lifestyle Collection Directors’ – a collective group of influencers who connect culture, attitude, and style with ambition. Sought out from the streets of Paris, Los Angeles and New York City, PUMA’s global group of Collection Directors have been assigned to enhance PUMA’s seasonal key products...

JR: ACTIONS

Taking place from the 11th October – 14th November 2013 at London’s Lazarides Gallery is a two-part exhibition by French artist JR, entitled ACTIONS. JR will partner with Lazarides for a large-scale exhibition filling two floors of their flagship gallery as well as an outdoor public installation on multiple sites across the nation’s capital.

| Competition | Holi Festival of Colours, Cape Town

It’s not just summer that is hitting Cape Town’s shores – the original Holi Festival of Colours 2013 World Tour will be taking over the city on Saturday the 12th of October! And, luckily for you, we’re giving away two double tickets! Read on to find out how to win

Kin: A solo exhibition by Pieter Hugo

STEVENSON is pleased to present a solo exhibition by Pieter Hugo, titled Kin. Kin is a bittersweet perspective on Hugo’s homeland of South Africa. It is a meditation on the ideals of home, both familial and humanistic. It explores the tenuous ties that both bind us to and repel us from others. This new photographic...
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