No smoke and mirrors in this social experiment

No smoke and mirrors in this social experiment

The short film titled “American Reflexxx”, filmed in Myrtle Beach, South Carolina in 2013, has ignited a fresh debate (when uploaded on 7 April 2015) with its ever-relevant ‘questions about gender stereotypes, mob mentality, and violence in America’ – and the world. The video offers a compelling insight into human...
Rising Up to sit down for a Q&A with OBEY

Rising Up to sit down for a Q&A with OBEY

While a growing number of individuals – laughing, jamming, conversing and feeling the funk on the streets of Braamfontein, Jozi – gazed up at Shepard Fairey’s forming mural of Mandela, one small seed was gearing up for up our talk with the American contemporary street artist/illustrator/activist. Watch our video interview...
On a Wire with UNKLE's co-founder

On a Wire with UNKLE’s co-founder

‘I think it’s a dramatic shake up that’s happening. It’s interesting times for artists now.’ – James Lavelle, 2011. Ernst Lass, our designer at the time, had a conference call with the voice of UNKLE. Discover more about James Lavelle in this interview, featured in our ‘Best Of’ Ten Years...
Calling Mr Brainwash

Calling Mr Brainwash

From his California home, LA street artist Mr Brainwash – born in Paris under the name Thierry Guetta – gave one small seed an exclusive phone interview. Originally published in issue 24 and now featured in our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
In 2009, we discovered the artist who was born a dog...

In 2009, we discovered the artist who was born a dog…

one small seed’s old editor, Dylan Culhane, discovers the extraordinary imagination of Ray Caesar. First published in issue 12 and now part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
Watch Roger Ballen's "Outland" (2015)

Watch Roger Ballen’s “Outland” (2015)

Phaidon Press has released a revised version of the iconic book Outland by photographer Roger Ballen, who is also featured in our ‘Best Of’ Ten Years one small seed issue. Filmmaker Ben Jay Crossman takes us on a journey to the Outland to show us the mind inside the mind....
Roger Ballen: much more than Die Antwoord's inspiration

Roger Ballen: much more than Die Antwoord’s inspiration

Meeting New York-born, South African-based photographer Roger Ballen was a surreal and humbling experience. His brazen creativity, technique and ability to ‘see’ some one/something in a way you or I might not… A true genius with such a rare and beautiful insight into the human soul and mind. Watch our...
The Story behind "Sweet Sweetback's Baadasssss Song"

The Story behind “Sweet Sweetback’s Baadasssss Song”

We interview the Hollywood icon, Melvin “Block” Van Peebles, who many have called ‘the godfather of modern black cinema’ because of his controversial 1970 film, “Sweet Sweetback’s Baadasssss Song”
Getting Self-Made by Sam Norval.

Getting Self-Made by Sam Norval.

Now living in New York, SA photographer Sam Norval just makes it happen. His “Self-Made” shoot (issue 23) is sexy, fun and provocative – and the behind-the-scenes footage will keep you pushing play again… and again! Part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA....
Crazier than Hunter S. Thompson?

Crazier than Hunter S. Thompson?

Our ‘Best Of’ Ten Years one small seed, in partnership with PUMA, features a rare interview with the legendary Gonzo artist and cartoonist Ralph Steadman. In it he shares (among many other anecdotes): ‘”Rolling Stone” co-founder Jann Wenner agreed that I was crazier than Hunter. Oh Dear’
Even in the early days of Hendrik Vermeulen Couture, it was all about…

Even in the early days of Hendrik Vermeulen Couture, it was all about…

Patterns, texture, and superior quality fabrics. Hendrik Vermeulen Couture forms part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. Issue 19’s fashion spread, entitled “Project Aiko: Rise of the Machines”, shows an exquisite collection by the local haute-couture fashion designer.
This man knows how to make girls go Wild

This man knows how to make girls go Wild

Check out this video and photo-shoot starring the avant-garde German creative Matt Taylor, who introduces himself in Issue 17 (The Wild Issue) as Milfred du Toit. Forming part of our ‘Best Of’ Ten Years one small seed, in partnership with PUMA.
3D animation that must be seen!

3D animation that must be seen!

Editor-in-chief Giuseppe Russo interviewed one of the directors from Polynoid, a design studio in Germany. Polynoid.tv created the insane 3D animation titled 'Loom'... watch it and find out the inside scoop on what it took to create the epic animation. Featured in our 'Best Of' Ten Years one small seed,...
That day in the garage... it got greasy

That day in the garage… it got greasy

Part of our ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA, is the Urban Eniquity fashion spread (Issue 22). We commissioned German photographer Guido Schwarz to shoot an industrial grime-inspired fashion story… Girls, Guys, Grease, this was no ordinary garage set.
International "Men’s Health" Model goes all Coy for one small seed

International “Men’s Health” Model goes all Coy for one small seed

The South Beach Fashion Shoot from Issue 17 brings heat to our ‘Best Of’ Ten Years one small seed, in partnership with PUMA. It isn’t often one is able to have such a renowned model, Bryce Thompson, on set. And a big-ups to all (on and off set) that were...
PUMA X ALIFE S/S '15 COLLECTION & Bobbito Garcia Q&A

PUMA X ALIFE S/S ’15 COLLECTION & Bobbito Garcia Q&A

Part of the ‘Best Of’ Ten Years one small seed Issue, in partnership with PUMA. Through the release of their highly anticipated collaborative collection for Spring/Summer 2015, PUMA rekindles its partnership with New York lifestyle concept ALIFE. Also read an interview Bobbito Garcia, whose relationship with PUMA goes all the...
'BEST OF' 10 YEARS ONE SMALL SEED MAGAZINE

‘BEST OF’ 10 YEARS ONE SMALL SEED MAGAZINE

The best of our 10 years in independent publishing has been curated in this epic edition… Welcome to one small seed magazine / issue 29 / digital 04. Going through the pages of 25 print magazines and our three digital issues to select the content has left us smiling, laughing,...
Picture This Magazine is Back! Incl. a brand new issue #13

Picture This Magazine is Back! Incl. a brand new issue #13

‘A picture that nobody sees is a dead picture. Bring life to your favourite moments. Picture This Magazine. Share to be Seen.’
Latest entries

FlashBack | Johdel is… Happy to be here | Issue08

Read the right magazines, consume the right products, take note of TV adverts, participate in this culture, be yourself, be happy. Jon Monsoon discovers that Johdel is artspeak for ‘happy and illuminated illustrator’. Joh…Del. His work is truly everywhere – if you are aware in the right places. The 26-year old illustrator/designer from Jhb/Pta has...

FlashBack | Armchair Stand-Ups | Issue12

Stand-up comics: You get a few of them together in an online chat room, ask one straightforward question, and it all just spirals into irreverent bedlam. Sheesh! At least my initial suspicions have been confirmed – these people are all quite thoroughly cooked in the head. Dylan Culhane bears witness to the senselessness… Stand-up comedy...

FlashBack | Shunnoz Tekasala | Issue11

‘You might want to rethink the fashion angle. There’s not a whole lot happening up here’ or something along those lines was how I broke it to the editor. After four days of walking the streets of Luanda I hadn’t exactly seen any imminent catwalk sensations. ‘Knock-off Hip-Hop Athletique’ seemed to be the prevailing mode...

FlashBack | Murder at the MilkBar | Issue11

Photography Brett Rubin Fashion Stylist Lyal Seba and Anthea Polous Hair and Make-Up Andrew James Art Direction Lyal Seba and Brett Rubin Model Nick and Leo from Boss Models, Lisa from Zero Models Street Heart Photography Studio Post production Dillon Marsh from Still Images Read the rest of issue 11 Open publication – Free publishing...

FlashBack | Miss Van la Révolution feminine | issue8

Miss Van has become one of the most iconic artists of our generation. Beyond making a name for herself in the otherwise male-dominated culture of graffiti, her work has made a transcendental shift from gritty streets to pristine gallery walls. Bijou de Beau crosses the street to visit the gallery and find out more. Beholders...
FlashBack | A Home for Music | Issue06

FlashBack | A Home for Music | Issue06

It is often a tough toss-up between practicality and beauty when designing a new project, but when both come together, as in the case of the Philharmonic Building in Luxembourg, the result can be astonishing. Angelina Rafii invites you on a tour… Emerging from among the European Union Institution buildings, like a hidden pearl in...

FlashBack | Dance Floor Killers | Issue05

Dare to enter Sweat.X ‘s making-your-feet-itch world of mish-mash sounds and musical liberties. Rebecca Kahn investigates. It isn’t easy to interview Markus Wormstorm or Spoek Mathambo. Don’t get me wrong; they’re both hella nice guys, and more than willing to talk about Sweat.X, their latest musical endeavour. But their minds work differently to those of...

FlashBack | Buffy Brave Art | issue05

Cape Town’s most prominent artist, Buffy Brave Art, is sizing me up from the opposite end of the table. I say most prominent because it is very likely that on a daily basis Buffy’s work is seen by more people than any of the resident artists in the National Gallery. By SD 3000 He is...
issue 4 online

issue 4 online

Open publication – Free publishing – More adobe ISSUE 04 FEATURES: PHOTOGRAPHY: LOOKING THROUGH THE LENS INTERNATIONAL ARCHITECTURE: ZURICH ARCHITECTURE ART: CULTURAL EXCHANGE DESIGN: DESIGNERS WHO DO FONTS DESIGN/LIFESTYLE: ROOM 13 ARTIST PROFILE: ROXANNE SILVERWOOD ARTIST PROFILE: HIDDEN GENIUS: NIKHIL SINGH FASHION DESIGN: FABRIC! ARCHITECTURE: PLASTIC FACTORY ARCHITECTURE: INFILL HOUSE LIFESTYLE/DESIGN: RE-THINKING PUBLIC TRANSPORT ART:...
issue 5 online

issue 5 online

Open publication – Free publishing – More art ISSUE 05 FEATURES: ARCHITECTURE: INSTANT HOUSING ARCHITECTURE: FROM RURAL POVERTY TO CREATIVE COMMUNITY SPACE PHOTOGRAPHY: WARWICK SAINT PHOTOGRAPHY: POINT OF VIEW – JONATHAN TAYLOR PHOTOGRAPHY: STREETHEART – BRETT RUBIN PHOTOGRAPHY: THE KAROO FASHION: THE DENIM INSTITUTE FASHION: EMO CHIC FASHION: PASCHOAL RODRIGUEZ FASHION: CREATURE COMFORT GRAPHICS: MASTER...
issue 03

issue 03

Open publication – Free publishing – More art ISSUE 03 FEATURES: INTERNATIONAL ART: PICASSO COMES TO AFRICA DUTCH-INSPIRED SCULPTURES: DUTCH DYNAMIC SOUTH AFRICAN STYLE: THE CAPE FRANCOLIN ART HOTEL PHOTOGRAPHY: THE NEW NOIR PHOTOGRAPHY: ELINE KELLER-SORENSEN INTERNATIONAL ARCHITECTURE: ROTTERDAM – A RISING PHOENIX LOCAL ARCHITECTURE: THE REBIRTH OF JOZI GREEN ARCHITECTURE: HOLCIM AWARDS FOR SUSTAINABLE...
Issue 02 Online

Issue 02 Online

Open publication – Free publishing – More art ISSUE 02 FEATURES: SA ART: A CONVERSATION WITH BEEZY BAILY CAPE TOWN CREATIVES: MASHUPS AFRICAN ART: SESSIONS EKAPA SOUTH AFRICAN ILLUSTRATOR: ANTON KANNEMEYER ICE-SCULPTING: JOURNEYS IN ICE LOCAL PRODUCT DESIGNER: GEORGE HAY SA CONTEMPORARY DESIGN: DESIGN FROM A TO …XYZ CAPE TOWN ARCHITECTURE: SPECULATIVE THINKING AWARD-WINNING ARCHITECTURE:...
Issue 01 online

Issue 01 online

Open publication – Free publishing – More art ISSUE 01 FEATURES: PUBLIC ART: FLYING WITH THE SHARKS ART SHOWCASE: WATCH THIS SPACE GLOBAL DESIGN: ERA OF EVOLUTION INTERNATIONAL PHOTOGRAPHY: SPEED OF LIGHT CONTROVERSIAL LITERATURE: KITCHEN TALK PERFORMING ARTS: MOVEMENTS IN TIME UNIQUE SHOPPING: HANDMADE CAPE TOWN LIFESTYLE/ARCHITECTURE: DADDY LONG LEGS ARCHITECTURE: TRANSFORMATION SPACE ARCHITECTURE: THE...
css.php